RUBENS VITTI JUNIOR

edublin is the largest Brazilian media platform dedicated to Ireland, reaching over one million website visits annually, 255K+ Instagram followers, and thousands of prospective students and travellers every month.

Responsibilities & Achievements:

• Manage the overall content strategy across the website, Instagram, TikTok, Facebook, LinkedIn, YouTube and email marketing channels.
• Plan and coordinate editorial calendars aligned with audience behaviour, seasonal campaigns and commercial partnerships.
• Helped grow Instagram from 120K to more than 255K followers through data-driven content strategies and consistent publishing.
• Produce articles, newsletters, podcasts, short-form videos and branded content optimised for multiple platforms.
• Create digital assets using Canva and edit videos using CapCut, producing Reels, TikToks, promotional graphics, thumbnails and social-first content.
• Demonstrate advanced proficiency in Canva and CapCut, creating visual content that strengthens brand consistency and audience engagement.
• Use ChatGPT and other AI-powered tools daily to accelerate research, content planning, SEO optimisation, copywriting, brainstorming and creative workflows.
• Develop SEO strategies that resulted in 35% of articles ranking within Google's Top 5 and 57% appearing on the first page.
• Monitor Google Analytics, Search Console and Meta Insights to optimise content performance and audience engagement.
• Produce sponsored content and digital marketing campaigns for commercial partners, aligning editorial content with marketing objectives.
• Support paid campaigns across Meta platforms to improve reach and brand awareness.

Contributed to content performance that generated:

-14.4 million Instagram views

-1.8 million accounts reached

-744,000 interactions

-259,000 Reel interactions

-212,000 feed interactions

-1.6 million Story views (Q4 2025)

• Research, write and edit SEO-focused digital content for international publishers.
• Produce multimedia assets using Canva and CapCut, including graphics, thumbnails and short-form video content.
• Demonstrate advanced proficiency in Canva and CapCut to produce engaging visual content for digital platforms.
• Use ChatGPT and AI-powered tools to support content ideation, editorial planning, headline generation, SEO optimisation and workflow efficiency.
• Collaborate with editorial teams to maximise audience engagement across multiple publishing platforms.
• Deliver high-quality digital content within fast-paced production schedules.

• Led editorial planning for Culture, Tourism, Gastronomy and Entertainment. Managed reporters and freelance contributors. Edited print and digital publications. Produced SEO-focused online content.
• (Brazil)

• Delivered excellent customer service while managing high volumes of enquiries.
• Trained new hires for improved productivity and efficiency on the job floor.
• Provided top-notch support for increased customer satisfaction.

• Delivered hospitality and customer service within Microsoft's Dublin headquarters.