ROSS DOOLEY

• Developed and executed strategic sales plans aligned with revenue targets across the Medical, IT, and Industrial sectors.
• Identified and engaged key decision-makers within procurement and buyer teams to drive product supply and repair service agreements.
• Consulted with prospective clients to uncover operational challenges and proposed tailored, cost-effective solutions to improve business performance.
• Successfully onboarded multiple new clients in the Medical and IT sectors, generating consistent monthly revenue streams.
• Managed the full sales cycle — from prospecting to contract negotiation and close — maintaining a strong pipeline through CRM (Salesforce), phone, email, and Microsoft Teams.
• Graduated early from DEX’s intensive 3-month Sales Director Program while stationed in the USA, completing it within the first month.
• Traveled to client sites and industry trade events to expand network, generate leads, and strengthen client relationships, leading to increased purchasing from existing accounts.
• Conducted detailed market research and competitive analysis to inform pricing strategies and identify emerging trends.
• Collaborated cross-functionally with the marketing team to craft compelling promotional content aligned with sales objectives.
• Negotiated commercial terms and contracts with new and existing clients, balancing competitive pricing with profitability.
• Oversaw the creation and delivery of customised sales presentations to communicate solutions and value propositions effectively.
• Monitored competitor activity to proactively adjust positioning and sales strategies in a fast-evolving market.
• Maintained long-term relationships with key accounts to uncover upselling and cross-selling opportunities.

• Built and nurtured long-term, trust-based relationships with customers to improve satisfaction, retention, and loyalty.
• Maximised revenue opportunities by identifying and upselling additional services such as fuel, insurance, and fleet growth solutions.
• Improved contract renewal rates through targeted engagement and strategic account planning.
• Identified growth opportunities within existing accounts, driving incremental revenue and expanding service adoption.
• Exceeded customer expectations by delivering creative, solution-oriented responses to complex challenges.
• Conducted regular client meetings to understand evolving needs and align service delivery.
• Collaborated closely with the Finance Department on credit approvals, invoice resolutions, and debtor management to ensure seamless operations.
• Worked effectively with internal teams across departments to meet organisational objectives and enhance the client experience.
• Managed account administration, including tracking communications, proposals, forecasts, and contract documentation to maintain accuracy and transparency.
• Conducted product demonstrations and sales consultations to educate clients on features, benefits, and value propositions.
• Coordinated cross-departmental communication for order status updates and timely delivery schedules.
• Negotiated vendor and supplier contracts to secure favorable pricing and terms, supporting profitability goals.
• Increased customer survey ratings by delivering consistent value and proactive support.

• Dealt with all enquiries from customers who required forklift trucks or access equipment for hire on a short-term basis and negotiated, rates, fuel and transport chargers.
• Ensured all screen information was updated regularly so other users have access to accurate information.
• Negotiated contracts with clients on behalf of the company.
• Cultivated relationships with existing customers to encourage repeat business.
• Generated hire reports to summarise sales performance metrics and presented findings to management team.
• Utilised CRM software to track leads and manage accounts throughout sales cycle.
• Ensured compliance with sales policies, practices, and legal requirements.
• Sourced new sales opportunities through inbound lead follow-up.
• Managed a portfolio of accounts to achieve long-term success.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

• Managed the Parts Department.
• Delegated daily tasks to the Parts Team.
• Reported to the MD daily.
• Was the first point of contact for both customers and staff.
• Trained new team members on Process and the I.T systems.
• Oversaw the depts daily tasks ensuring all tasks are kept up to date efficiently and to a high standard.
• Developed strategies for improving efficiency within the department through process automation or streamlining existing processes.
• Monitored inventory levels and reordered stock as needed to meet customer demand.
• Conducted regular audits of physical stock counts versus book values in order to prevent discrepancies between actual and recorded inventories.
• End to end parts procurement & sale cycle for a stock with an overall value of approx. €300,000.
• Managed counter sales in excess of €350,000 p.a.
• Managed cycle counting and inventory accuracy – investigated and corrected differences in system stock and physical stock.

• Delivered exceptional customer service by accurately taking and processing detailed orders from members while maintaining a welcoming and professional clubhouse environment.
• Served as the longest-tenured part-time employee, frequently entrusted with full responsibility for clubhouse operations.
• Independently managed the clubhouse during peak times and events, ensuring smooth service and high member satisfaction.
• Coordinated seasonal competitions for members and visiting societies, overseeing planning, scheduling, and communication.
• Supervised over 100 attendees weekly during Choir Nights, ensuring crowd management and operational efficiency.
• Gained firsthand experience managing multiple responsibilities in a fast-paced setting, demonstrating strong reliability and attention to detail.
• Held to a high standard of accuracy and professionalism, with no margin for error — consistently displaying accountability and situational awareness.

Processed daily transactions across key accounts and managed financial records for major clients. This role enhanced my technical accounting skills and gave me practical insight into high-level finance operations—complementing and reinforcing my academic training in business.

Shadowed the company owner on nationwide legal and health & safety assessments for clients potentially facing litigation. Gained firsthand exposure to employment law, risk analysis, and legal compliance, which developed my business acumen, decision-making in high-stakes scenarios.

Assisted in planning and delivering P.E. lessons and school sports events, independently leading student sessions. The role nurtured my creativity, leadership, and communication skills, directly influencing my passion for innovation and entrepreneurship.