ROSEMARY BYRNE
Digital Marketing Specialist
Summary
Marketing Specialist with proven record of exceeding marketing objectives by developing and executing high-performing, multifaceted marketing campaigns. Thrives on creating compelling content to connect with target audiences and drive consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Specialist
Frontiers
03.2023 - Current
- Plan, implement and optimize paid campaigns across digital marketing channels, including Facebook, Google ads, Linkedin, and X aiming to increase brand awareness and engagement, lead generation, and content acquisition.
- Identify appropriate marketing channels and target audiences for campaigns.
- Conceptualize, create and test engaging organic and paid content (copy, creatives) across digital marketing channels.
- Benchmark performance across all online channels and advise on KPIs.
- Monitor, optimise and report on campaign performance; provide expert recommendations to maximize return on investment.
- Monitor daily conversations taking place on social media feeds.
- Support and enable team members from other departments on social media best practices. Work with relevant teams across business to deliver key targets and support business growth.
- Monitor trends in social media tools, applications, design, strategy, and analytics.
Marketing Specialist
SilverCloud Health
01.2014 - 11.2022
- Planned and delivered integrated campaigns across multiple channels and tactics, including conferences, retargeting, paid social, display, email nurturing and webinars.
- Implemented digital content strategy including planning, creating, and publishing engaging content across online channels inc. website, blog, and social media platforms.
- Increased brand awareness and engagement by up to 40% YoY through multiple digital channels including social media (both paid and organic), blog, & website.
- Produced wide range of marketing collateral such as rich media online ads, landing pages, brochures, and whitepapers.
- Fostered relationships with key industry partners and stakeholders to enhance brand visibility.
- Monitored and managed social media channels and communities.
- Analysed, optimised and reported on campaign performance.
- Created and administered marketing automation campaigns to nurture leads across multiple target audiences via Hubspot.
- Worked with in-house design team to maintain clear and compelling brand and social guidelines and toolkits including templates for various digital assets.
- Made ongoing improvements to website with regards UX design, evolving messaging and content updates.
- Implemented SEO strategy to ensure optimisation for key brand & search terms.
Marketing Executive
Ash Technologies
07.2012 - 06.2013
- Created engaging content across all online channels including website, blog, and social in line with digital content strategy and established brand guidelines.
- Established target audiences and devised campaigns to match target demographics and optimise results.
- Increased brand awareness and engagement through social media channels by 50% YoY.
- Grew web traffic by 30% YoY.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Completed campaign reporting and developed actionable insights to continually improve marketing efforts.
- Assisted with website redesign project and ensured it was in line with brand guidelines, key messaging, and SEO strategy.
Marketing Executive
Saongroup
07.2010 - 06.2012
- Execution of digital content marketing strategy including content planning, and publishing engaging content across all online channels inc. website, blog, and social media platforms.
- Identified key value propositions messaging for company marketing campaigns.
- Increased brand awareness and engagement on social by 30% YoY.
- Grew web traffic by 40% YoY.
- Monitored social media accounts daily and responded to queries and comments.
- Defined social media and web performance metrics and measured performance against agreed metrics in quarterly reports.
Marketing Coordinator
The Doyle Collection
06.2008 - 05.2010
- Executed integrated marketing campaigns across web, SEO, email and social media.
- Developed innovative and targeted collateral to support overall branding objectives.
- Increased brand awareness and engagement across digital channels by 30% YoY.
- Identified target audience personas and devised campaigns to match target demographics and optimise results.
- Oversaw preparation of marketing copy, images, videos, and emails
- Set up and executed regular email campaigns to prospects and customers.
- Maintained customer and prospect databases.
Market Research Coordinator
iReach
08.2007 - 08.2008
- Created and deployed monthly email newsletter to clients and prospects.
- Coordinated research projects including focus groups and online surveys.
- Designed surveys & research methodologies for various research projects.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Education
Diploma - Internet Marketing & Online PR
Fitzwilliam Institute
Temple, Blackrock, Co. Dublin 02.2011 - 2011.06
B.Sc. (Hons) - Marketing & Management
Dublin Institute of Technology
Dublin, Ireland 09.2003 - 06.2007
Skills
Analytics and reporting
undefinedTimeline
Digital Marketing Specialist
Frontiers
03.2023 - Current
Marketing Specialist
SilverCloud Health
01.2014 - 11.2022
Marketing Executive
Ash Technologies
07.2012 - 06.2013
Diploma - Internet Marketing & Online PR
Fitzwilliam Institute
02.2011 - 2011.06
Marketing Executive
Saongroup
07.2010 - 06.2012
Marketing Coordinator
The Doyle Collection
06.2008 - 05.2010
Market Research Coordinator
iReach
08.2007 - 08.2008
B.Sc. (Hons) - Marketing & Management
Dublin Institute of Technology
09.2003 - 06.2007
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