Roger Reyes
Dublin,Ireland
Summary
Strategic Account Executive with over five years of corporate sales experience, specializing in new business acquisition across diverse international markets, including Iberia, LATAM, UK and the Nordics. Expert in delivering high-impact demonstrations and articulating the value of AI-driven solutions.
Overview
11
11
years of professional experience
Work history
SMB Account executive (UK)
DocuSign
Dublin, Ireland
2025.11 - Current
- Full-Cycle Sales Management: Lead the end-to-end sales process for Small and Medium Businesses (SMB) within the UK market, managing everything from initial discovery to contract execution.
- IAM Platform Demonstrations: Deliver tailored demonstrations of the Intelligent Agreement Management (IAM) platform, highlighting how AI-driven solutions streamline agreement lifecycles.
- UK Market Expansion: Identify and engage with new UK-based logos to drive adoption of DocuSign’s suite of products, focusing on solving specific workflow bottlenecks for SMBs.
- Value-Based Solution Mapping: Consult with business owners and stakeholders to map IAM capabilities to their organizational goals, ensuring a strong ROI and digital transformation strategy.
- Cross-Functional Alignment: Collaborate with internal teams to ensure a seamless transition for new clients and maintain an organized pipeline within Salesforce for accurate business tracking.
Business Development Representative (SE & UKI)
Asana
Dublin , Ireland
2024.07 - 2025.11
- Account-based Sales Strategy: Focus on targeting key enterprise accounts, developing tailored outreach strategies to engage decision-makers.
- Opportunity Qualification: Perform deep research on target companies to understand their needs, challenges, and how Asana can add value.
- Relationship Building: Build relationships with senior stakeholders and decision-makers within targeted organizations.
- Pipeline Management: Track and manage long-term opportunities within key accounts, maintaining ongoing communication.
- Collaboration with Account Executives: Partner closely with AEs to develop customized solutions for clients and ensure seamless handoff of opportunities.
Senior Sales Development Rep (SE, MENA, UKI)
Asana
Dublin, Ireland
2024.03 - 2024.07
- Mentorship & Training: Support newer SDRs by sharing best practices, providing feedback, and helping with onboarding.
- Data Analysis & Reporting: Analyze outreach and lead conversion metrics to identify trends and areas for improvement.
- Sales Playbook Optimization: Refine and develop outreach strategies and scripts to increase conversion rates and performance across the team.
- Outbound Outreach: Use multiple channels (email, phone, social media) to engage prospects and qualify leads for the sales team.
Sales Development Representative (SE, MENA, UKI)
Asana
Dublin, Ireland
2023.06 - 2024.03
- Lead Generation & Prospecting: Identify potential clients through research, inbound leads, and cold outreach to build a strong sales pipeline.
- Collaboration with Account Executives: Work closely with AEs to ensure qualified leads are properly handed off and nurtured through the sales funnel.
- Product Knowledge: Maintain a deep understanding of Asana’s product features and benefits to address prospect pain points effectively.
- Sales Target Achievement: Consistently meet or exceed monthly and quarterly quota metrics for meetings booked and leads qualified.
Senior Sales Representative
Dropbox
Dublin, Ireland
2022.08 - 2023.06
- Responsible for creating coaching and enablement programs to improve team performance
- Close business with new and existing clients
- Articulate technical and business value propositions to clients
- Exceed monthly revenue quota and CSAT target
- 'Top Performer Scorecard' - Globally recognised as Number One Inside Sales Representative of the month five times in 2022
Inside Sales Representative
Dropbox
Dublin, Ireland
2021.10 - 2022.09
- Articulate technical and business value propositions to clients
- Close business with new and existing clients
- Exceed monthly revenue quota and CSAT target
- Update activities, leads and opportunities in Salesforce
- Successfully adapted to working from home since March due to Covid19
- 'Top Performer Scorecard' - Globally recognised as Number One Inside Sales Representative of the month multiple times in 2022.
Customer Service & Sales Representative
H10 Premium (H10 Hotels)
Dublin
2019.11 - 2021.09
- Responding to large volume of customer queries (English & Spanish)
- Meet sales targets and call handling quotas
- Manage client contracts and payments
- Deliver excellent customer service at all times
- Successfully adapted to working from home since March due to Covid19.
Moderation Associate
Accenture
Dublin
2018.06 - 2019.11
- Processing and reviewing accounts that have been flagged for review with potentially sensitive content to ensure there are no violation of policies
- Responding to notification of potentially sensitive information in an appropriate manner by validating the inquiry and performing further investigation
- Ensuring all social media content complies with all published policies
- Being accountable for workable solutions and processes within my specific area of responsibility.
Supervisor / Barista
Starbucks
Dublin
2016.09 - 2018.06
- Deliver exceptional customer service to all customers by acting with a customer comes first attitude
- Promote the culture, values and mission of Starbucks
- Assist with targets by promoting Starbucks loyalty program, offers and specials
- Responsible for training new members of the team.
Waiter / Barista
Brambles Café
Dundrum
2016.03 - 2016.07
Waiter / Barista
KC Peaches Café and Delicatessen
Dublin
2015.10 - 2016.03
Waiter / Floor Staff
Sinnots Bar & Restaurant
Dublin
2015.02 - 2015.09
Education
Advanced English Course -
International College of Technology (ICT)
Dublin, Ireland 06/2015 - /2016
IESOL (English) Preliminary to Master Level 1 -
Dublin College of Advanced Studies (DCAS)
Dublin, Ireland 06/2013 - /2015
Centre of Excellence for Aircraft Cabin Crew -
Aeronautical Training Centre (CEFA Los Condores)
Valencia, Venezuela /2010 - /2013
Skills
Sales & Strategy: Full-Cycle Sales, Strategic Negotiations, Solution-Based Selling, New Business Acquisition, Revenue Forecasting, and Stakeholder Management
Core Competencies: SaaS, AI-driven solutions, Pipeline Management, Consultative Discovery, and Lead Prospecting
Technical Stack: Salesforce, Outreach, Gong, Tableau, LinkedIn Sales Navigator, ZoomInfo, Lusha, Chorus, Docusign, Slack among others
Affiliations
- Outside of work, I have a big passion for music and entertainment. I love creating digital content for TikTok, YouTube, and Instagram, and I have performed live at weddings, events, and bars.
Accomplishments
- Consistently Overachieved Sales Quota: Averaged over 150% of monthly sales targets, demonstrating consistent top performance.
- Ranked #1 SDR Globally: Recognized as the top-performing SDR globally in the last quarter.
- Key Speaker at Asana Event: Spoke in front of 85 attendees at a 2023 Asana event to share insights and inspire new talent to join the company.
- Built Strong Client Relationships: Developed and nurtured long-term relationships with key accounts, contributing to high client retention.
- Collaborated with Cross-functional Teams: Worked closely with marketing and sales teams to enhance lead generation and qualification strategies.
- Provided Leadership and Mentorship: Acted as a mentor to new SDRs, sharing best practices and contributing to team success.
Languages
Spanish
Native
English
Fluent
References
References available upon request.
Timeline
SMB Account executive (UK)
DocuSign
2025.11 - Current
Business Development Representative (SE & UKI)
Asana
2024.07 - 2025.11
Senior Sales Development Rep (SE, MENA, UKI)
Asana
2024.03 - 2024.07
Sales Development Representative (SE, MENA, UKI)
Asana
2023.06 - 2024.03
Senior Sales Representative
Dropbox
2022.08 - 2023.06
Inside Sales Representative
Dropbox
2021.10 - 2022.09
Customer Service & Sales Representative
H10 Premium (H10 Hotels)
2019.11 - 2021.09
Moderation Associate
Accenture
2018.06 - 2019.11
Supervisor / Barista
Starbucks
2016.09 - 2018.06
Waiter / Barista
Brambles Café
2016.03 - 2016.07
Waiter / Barista
KC Peaches Café and Delicatessen
2015.10 - 2016.03
Waiter / Floor Staff
Sinnots Bar & Restaurant
2015.02 - 2015.09
Advanced English Course -
International College of Technology (ICT)
06/2015 - /2016
IESOL (English) Preliminary to Master Level 1 -
Dublin College of Advanced Studies (DCAS)
06/2013 - /2015
Centre of Excellence for Aircraft Cabin Crew -
Aeronautical Training Centre (CEFA Los Condores)
/2010 - /2013