Summary
Overview
Work History
Education
Skills
References
Timeline
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ROCIO MORENO

Ringsend

Summary

Dynamic and results-driven Store Manager with over 16 years of experience in retail, specializing in high-end fashion and customer satisfaction. Proven track record in boosting sales, leading teams, and exceeding performance targets. Recognized for exceptional employee motivation, strategic problem solving, and maintaining top-tier operational standards. Customer-oriented Store Manager offering over 16 years of experience in retail operations, sales and service team leadership and profitability strategies. Organized and skilled at prioritizing daily tasks and following through to achieve performance and productivity goals. Recruits, trains, develops and manages team of store associates and assistant managers.

Overview

20
20
years of professional experience

Work History

Store Manager

Massimo Dutti
Dundrum
01.2009 - Current
  • Lead a team to consistently exceed monthly and annual sales targets.
  • Oversee full recruitment, training, performance reviews, and development plans.
  • Ensure excellent customer satisfaction through exceptional service and team motivation.
  • Develop positive, collaborative workplace culture focused on continuous improvement.
  • Responsible for scheduling, labour optimization, and compliance with HR policies.
  • Coordinate store maintenance, stock takes, and visual merchandising in alignment with MD standards.
  • Resolve escalated customer issues with diplomacy and effective problem-solving.

Ladies & Men’s Department Manager

Massimo Dutti
Dundrum
01.2007 - 01.2009
  • Managed both departments to high visual, operational, and service standards.
  • Tracked KPIs and store performance on a daily, weekly, and monthly basis.
  • Led staff motivation programs and recognized outstanding performance.
  • Worked closely with the visual merchandising team to maintain dynamic displays.
  • Monitored competitor activity and adjusted strategies to stay ahead of the market.

Ladies & Men’s Supervisor

Massimo Dutti
Dundrum
01.2006 - 01.2007
  • Delivered high levels of customer service and supported staff training across departments.
  • Provided orientation for new hires across sales, stock, cash handling, and delivery processes.
  • Assigned responsibilities and conducted regular performance evaluations.
  • Helped build a strong team culture through coaching, motivation, and recognition.

Sales Advisor

Massimo Dutti
Dundrum
01.2005 - 01.2006
  • Engaged with customers, supported floor management, and upheld brand standards.

Education

European Computer Driving Licence (ECDL) -

Rathmines College of Further Education
Dublin 6
01.2008

Degree - Hotel and Tourism Management

University of Córdoba
Spain
01.2003

Skills

  • Customer experience leadership
  • Sales target achievement
  • Staff recruitment and training
  • Visual merchandising and brand standards
  • Operational efficiency
  • Health and safety compliance
  • Conflict resolution
  • Rota and labour cost management
  • Sales forecasting
  • Inventory management
  • Visual merchandising
  • Customer service
  • Employee training
  • Market analysis
  • Operational planning
  • Sales coaching
  • Strategic planning
  • Loss prevention procedures
  • Customer feedback analysis
  • Hourly shift management
  • Training and mentoring
  • Store opening and closing

References

References available upon request.

Timeline

Store Manager

Massimo Dutti
01.2009 - Current

Ladies & Men’s Department Manager

Massimo Dutti
01.2007 - 01.2009

Ladies & Men’s Supervisor

Massimo Dutti
01.2006 - 01.2007

Sales Advisor

Massimo Dutti
01.2005 - 01.2006

European Computer Driving Licence (ECDL) -

Rathmines College of Further Education

Degree - Hotel and Tourism Management

University of Córdoba

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