ROCIO CRUZ HASEMBER
Dublin,Ireland
Summary
Strategic Sales & Business Development Professional with 8+ years of international experience across EMEA markets. Proven track record in driving net-new revenue and optimizing customer retention through data-driven analysis and expert CRM management (HubSpot). Transitioning into the Technology sector (SaaS), leveraging a strong background in stakeholder engagement and high-volume sales environments to deliver scalable growth in Business Development (BDR/SDR) and Sales roles. Bilingual (English/Spanish) professional committed to exceeding KPIs and accelerating market expansion.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work history
Visitor Experience & Operations Specialist
GUINNESS STOREHOUSE (DIAGEO)
Dublin, Ireland
2024.09 - 2026.04
- Supported operational audits of ticketing systems, improving data integrity for over 7000 daily guests.
- Assisted in creating multilingual digital content framework, enhancing brand journey for international visitors.
- Troubleshot technical issues with ticketing systems, ensuring seamless payment and reservation processes.
Business Development & Client Relations
LEIR EDUCATION & LANGUAGE ACADEMY
Newbridge, Kildare
2023.01 - 2024.03
- Executed 100+ outbound calls and 50+ personalised emails daily to secure 10% response rate from high-potential leads.
- Supported partnership renewals with proactive assistance and managed communications effectively with institutional partners in Spain, resulting in 15% increase.
- Contributed to Spanish market strategy by localising educational programmes and adapting sales materials, leading to 20% higher visibility.
Sales and Customer Relations Specialist
TEELING WHISKEY COMPANY
Dublin, Ireland
2022.08 - 2023.08
- Facilitated 30% sales growth during tenure by assisting in consultative selling and enhancing product knowledge to deliver tailored solutions.
- Supported key accounts and recurring B2C customers, leading to 25% rise in recurring sales through relationship building.
- Oversaw international e-commerce operations, ensuring compliance with cross-border shipping regulations and global delivery standards.
Education
Bachelor of Arts - Marketing
Independent College Dublin
Dublin, Ireland 2019.01 - 2022.01
Skills
- Inbound sales and CRM expertise
- Lead generation and strategic prospecting
- SEO principles and market intelligence
- Data-driven analysis and customer success
- Sales software proficiency
- English and Spanish fluency
Affiliations
- Continuous Learning
- Market Intelligence
- Multicultural Engagement
Accomplishments
- Recognized for exceptional "can-do" attitude, leadership by example, and consistently exceeding service fundamentals.
- Commended for proactive problem-solving and delivering personalized, high-value recommendations that enhanced the overall visitor experience and brand loyalty.
Experience Standard Champion ("Magic Moments") | Diageo (June 2025)
Timeline
Visitor Experience & Operations Specialist
GUINNESS STOREHOUSE (DIAGEO)
2024.09 - 2026.04
Business Development & Client Relations
LEIR EDUCATION & LANGUAGE ACADEMY
2023.01 - 2024.03
Sales and Customer Relations Specialist
TEELING WHISKEY COMPANY
2022.08 - 2023.08
Bachelor of Arts - Marketing
Independent College Dublin
2019.01 - 2022.01