Riya Dey
Dublin
Summary
Results-driven Marketing Executive with 2 years of experience in digital marketing, e-commerce, and account management. Skilled in client relationships, strategic business advice, and sales growth optimization through SEO, PPC, and data-driven strategies. Awarded University Employability Award for excellence in both Bachelor's and Master's studies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Freelance Marketing Specialist
11.2023 - 11.2024
- Delivered customized digital marketing strategies, achieving a 40% increase in engagement and 25% revenue growth for B2B and B2C clients
- Managed targeted Google, Meta, and LinkedIn campaigns with a 5:1 average ROI
- Increased client web traffic by 30% through SEO, Google Ads, and social media optimization
- Collaborated across design, product, and sales teams to enhance client experience and streamline campaign effectiveness
Account Executive
Avian WE
03.2023 - 08.2023
- Built strategic client relationships, increasing engagement by 30% and contributing to customer retention
- Led a website redesign for NAT Health, boosting visits by 40% and reducing bounce rate by 25%
- Secured 15+ media placements monthly, enhancing brand visibility and reputation
- Developed PR strategies that increased media coverage by 20%
Marketing Lead & Executive
ApnaKonnect
01.2023 - 03.2023
- Launched multi-channel strategies, increasing social media followers by 35% and leads by 25%
- Improved conversion rates by 18% through SEO and Google Ads campaigns
- Developed content calendars, enhancing audience engagement by 50%
- Recommended UX updates, leading to a 15% improvement in user satisfaction
Public Relations Intern
NTPC Limited
05.2022 - 08.2022
- Supported corporate branding efforts, increasing stakeholder engagement by 20%
- Contributed to data-backed communication strategies, improving public transparency
- Collaborated on senior management initiatives that positively impacted NTPC's corporate image
Education
MSc - Digital Marketing
University of Galway
01.2024
Bachelor of Journalism and Mass Communication -
Bennett University
01.2023
Skills
- Account Management
- Adobe Creative Suite
- Campaign Optimization
- Campaign Performance Analysis
- Client Relations
- Collaboration
- Customer Research
- Data Analysis
- Data-driven Decision-making
- Digital Marketing
- E-commerce Strategy
- Google Ads
- Google Analytics
- Google Suite
- HubSpot
- Marketing Analytics
- Meta Ads
- MS Office
- PPC
- Project Management
- SEO
- Social Media Strategy
- WordPress
Certification
- Meta Certified Digital Marketing Associate
- Google Digital Marketing & E-commerce Specialization - Coursera
- IE Business School - Brand and Product Management - Coursera
Additionalprojects
- E-commerce Marketing Strategy: Developed a data-driven multi-channel plan, increasing sales by 20% for a small business.
- Social Media Growth Initiative: Optimized social media for a start-up, doubling engagement through audience analysis and original content, including drone shots and high-quality photography.
Languages
English, Hindi
Native language
German
Beginner
A1
References
Available upon request.
Timeline
Marketing Specialist
Freelance Marketing Specialist
11.2023 - 11.2024
Account Executive
Avian WE
03.2023 - 08.2023
Marketing Lead & Executive
ApnaKonnect
01.2023 - 03.2023
Public Relations Intern
NTPC Limited
05.2022 - 08.2022
Bachelor of Journalism and Mass Communication -
Bennett University
- Meta Certified Digital Marketing Associate
- Google Digital Marketing & E-commerce Specialization - Coursera
- IE Business School - Brand and Product Management - Coursera
MSc - Digital Marketing
University of Galway
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