Richard Skelton
Dublin
Summary
Seasoned executive with 20+ years of success in delivering impactful media, marketing, and partnership strategies across international markets. Proven leadership in growing P&Ls, leading cross-functional teams, and launching large-scale in-store media and digital advertising platforms. Combines deep commercial acumen with a strong focus on innovation and revenue growth.
Overview
22
22
years of professional experience
Work History
Senior Manager, New Product Development & Strategic Partners
Three Mobile Ireland (CK Hutchison Group)
01.2017 - Current
- Spearheaded €3.2M+ P&L growth across Data Monetisation, App Distribution, & 3Plus Media, achieving a 60% margin increase.
- Cultivated and negotiated key content/media partnerships, driving the development of innovative digital products (e.g., Device Trade-In, 3Pay).
- Conceptualized and executed national strategic initiatives across Subscription Hub, Trade-In, and Loyalty programs.
- Led broadband strategy, contributing to the upcoming launch of a Fibre product in 2025.
Business Development Director
ICAN (Communicorp Group)
01.2014 - 01.2016
- Directed revenue growth and new business development for a leading creative and digital agency.
- Successfully led pitches across digital, creative, and media, resulting in a 20% revenue increase in 2015.
- Delivered impactful digital campaigns for prominent clients including Ryanair, TG4, UNICEF, RTE Digital, Dept. of Finance.
- Elevated ICAN’s industry visibility through strategic event participation, PR initiatives, and thought leadership.
Country MD, Commercial Director, Sales & Marketing Manager
Mood Media International
01.2004 - 01.2014
- Delivered double revenue and 4x EBITDA growth over a decade of progressive leadership within Ireland operations.
- Oversaw full Irish P&L (€1.2M EBITDA), managing commercial, creative, operations, and client service functions.
- Directed high-impact in-store media strategies for key clients such as Tesco, An Post, O2, H&M, Primark.
- Secured significant digital media contracts with An Post (€2M) and O2 (€2.5M), encompassing AV/digital signage strategy and execution.
- Established and grew the ATL/Digital division, securing major accounts across radio, TV, and digital platforms.
- Played a key role in Mood’s European/global account teams for Primark and H&M.
Sales & Marketing Director / Consultant
TINPOT PRODUCTIONS
01.2003 - 01.2010
- Co-founded and launched a specialist media production company focusing on radio, TV, and digital.
- Developed strategic alliances with Diageo, BT, and over 30 key Irish hospitality venues.
- Spearheaded all digital media, SEO/PPC, content, and social media strategies.
- Successfully executed a PR launch, achieving widespread national media coverage.
Education
Master of Business Administration (MBA) - Brand Management
Trinity College Dublin
01.2004
BSc - Marketing & Management
Dublin Institute of Technology (DIT)
01.1996
Skills
- Commercial Leadership: P&L & Commercial Strategy, Business Development & Revenue Growth
- Media & Advertising: In-Store Media, Digital Advertising, Omnichannel Marketing Strategy
- Strategic Partnerships: Strategic Partnerships & Alliances, New Product Development
- Marketing & Innovation: Creative Campaigns, ATL/BTL Activation, Innovation
- Team Leadership: Leadership of Cross-Functional Teams
Lecturing & Professional Development
- Part-Time Lecturer, MBA Level (Digital Marketing, Strategic Marketing, Consumer Behaviour) | 2011 – Present, Dublin Business School, Dublin, Ireland
- Ongoing Professional Development: Digital Media, Creative Briefing, Leadership, Enterprise Agile, Business Strategy
Timeline
Senior Manager, New Product Development & Strategic Partners
Three Mobile Ireland (CK Hutchison Group)
01.2017 - Current
Business Development Director
ICAN (Communicorp Group)
01.2014 - 01.2016
Country MD, Commercial Director, Sales & Marketing Manager
Mood Media International
01.2004 - 01.2014
Sales & Marketing Director / Consultant
TINPOT PRODUCTIONS
01.2003 - 01.2010
BSc - Marketing & Management
Dublin Institute of Technology (DIT)
Master of Business Administration (MBA) - Brand Management
Trinity College Dublin
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