Richard Hayden

Company Website: www.nouvem.com

LinkedIn: https://www.linkedin.com/company/nouvem

In my role at NOUVEM, I combine creative expertise with technical knowledge to produce high-quality video content that enhances training, marketing, and brand engagement. To ensure my work is both visually compelling and technically accurate, I spent a year as a Software Implementation Consultant, gaining firsthand experience with the company’s products and customer interactions. This deep understanding allows me to create more effective training materials and marketing videos tailored to user needs.

Software Implementation & Training
Played a key role in project planning and delivery, ensuring smooth software implementation for clients.
Assisted in software deployment and user onboarding, identifying and resolving pain points to improve adoption.
Collaborated with internal teams and clients to understand product functionality, ensuring training content is clear, engaging, and user-friendly.
Proactively identified challenges in implementation and worked on solutions to streamline processes and enhance user experience.

Video Production & Marketing
Lead on pre-production planning, including scripting, storyboarding, and production scheduling.
Filming and edited high-quality marketing and training videos, aligning content with NOUVEM’s brand identity.
Enhanced videos with color grading, motion graphics, and sound design to maximise clarity and engagement.
Strategically distributing content across digital platforms to boost brand visibility and audience reach.
Worked closely with teams to create video content that supports product launches, marketing campaigns, and training initiatives.

By integrating hands-on product experience with my videography expertise, I have contributed to more engaging, user-centric content, strengthening NOUVEM’s digital presence and customer experience. Some of my work is available on the LinkedIn handle above.

As the founder and director of Corncracker Digital, I built and managed a successful videography and editing business, overseeing all aspects of operations, business development, and client relations. Key achievements include:

• Strategic leadership: Developed and executed a business strategy that attracted a diverse client base and secured long-term contracts.
• Financial & operational management: Handled budgeting, pricing strategies, and resource allocation to ensure sustainable growth.
• Client relations & stakeholder management: Negotiated contracts, managed client expectations, and delivered high-quality projects on schedule.
• Marketing & brand building: Created and executed digital marketing campaigns to enhance brand visibility and drive customer acquisition.
• End-to-end production: Led all aspects of video production, from concept development to final delivery, ensuring exceptional content quality.

You can see some examples of my work on my Youtube Channel: www.youtube.com/@corncrackerdigital5303/videos

Company Overview: The IHRB is responsible for safeguarding the integrity and reputation of Irish horse racing both nationally and internationally.

As Licensing Department Manager, I played a pivotal role in overseeing the licensing and regulatory framework for the horse racing industry. Reporting directly to the Head of Legal and Licensing, as well as to the Licensing Committee and Directors, I was responsible for managing all licensing operations, ensuring regulatory compliance, and maintaining strong industry relationships.

• Strategic Leadership & Team Management: Led and managed a team of five licensing professionals, providing leadership, training, and performance reviews while ensuring operational efficiency. Recruited and onboarded new team members as required.
• Industry Compliance & Regulation: Oversaw the licensing process for all key industry participants, including racecourses, trainers, jockeys, qualified riders, and authorised agents, ensuring full compliance with industry regulations and the Rules of Racing.
• Stakeholder Relations & Conflict Resolution: Built and maintained strong working relationships with key industry bodies, including the Jockeys Association, Trainers Association, Horse Racing Ireland (HRI), RACE, and the British Horseracing Authority (BHA). Acted as a Conciliation Officer, mediating disputes between trainers and jockeys to resolve conflicts professionally.
• Project & Committee Involvement: Regularly contributed to ad-hoc industry committees, shaping policies and procedures in relation to licensing and regulatory frameworks. Managed multiple projects from inception to completion, demonstrating adaptability and strategic oversight.
• Public Speaking & Advisory Role: Frequently represented the IHRB in public forums and industry discussions, providing expert advice on licensing matters and regulatory compliance. Assisted in the interviewing and assessment of all prospective licensees.
• Racecourse & Training Facility Inspections: Led teams of IHRB officials in conducting inspections of racecourses and training establishments to ensure compliance with industry standards and best practices.
• Union Representation & Negotiations: Served as the in-house union representative for 13 years, actively participating in collective bargaining negotiations and advising on employment matters within the organization.
• Event & Race Day Operations: Worked as an IHRB official at point-to-point race meetings, ensuring smooth operations and adherence to racing rules.

Throughout my 20-year tenure, I developed deep industry expertise, strong leadership capabilities, and a strategic approach to regulatory management, all while fostering positive relationships with industry stakeholders.