Ravina Gaur
SFMC Campaign Developer
Dublin
Summary
8 years of IT experience in Campaign Development and on Salesforce Marketing Cloud platform. Ability to handle multiple projects simultaneously with a high degree of accuracy. Successful in meeting new challenges and finding effective solutions.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Senior Consultant
Affirma Consulting
11.2021 - 01.2023
- Created responsive email templates using HTML, CSS and Ampscript
- Fixed issues in journeys, automation, email templates and landing pages
- Creating testing plans for email, journeys, automations and project documentation
- Creating responsive web pages and themes using HTML, Bootstrap, CSS, JavaScript on
- Hubspot.
Senior Consultant
Deloitte
09.2021 - 07.2022
- Created responsive web pages using HTML, Bootstrap, CSS, JavaScript and jQuery
- Created surveys and product recommendations on websites using Interaction Studio which helped in increasing client’s revenue
- Worked on Interaction Studio to create AI powered personalized experience for customers using HTML, CSS, JavaScript and Server-side TypeScript
- Improved process by creating reusable content blocks and email templates on content builder using HTML, CSS and Amp script
- Worked on a journey builder and automation studio to build and automate journeys
- Created QA checklist documents, maintained daily project tracker and created weekly project reports for wider audiences
- Conducted training sessions for the team members and participated in Deloitte
- Marketing Cloud group to work on SFMC use cases.
UI Consultant
Salesforce.com
06.2018 - 09.2021
- As part of Customer Success Group (CSG), helped to scale and grow customers at
- Salesforce with various campaigns like Welcome, 1:1 Personalized, Renewal, Adoption,
- Transactional, and AMP survey emails
- Built responsive front-end landing pages for Salesforce in-house products (i.e
- Renewal,
- Sales Cloud, Service Cloud, Marketing Cloud and Health Cloud) with HTML, CSS,
- Bootstrap, JavaScript and jQuery
- Created reusable email templates for Salesforce in-house products (i.e
- Renewal, Sales
- Cloud, Service Cloud, Marketing Cloud, Health Cloud, Premier Success Plan) and modules on content builder with HTML, CSS and Amp script
- Tested the email responsiveness on Litmus to ensure they rendered as expected across all the desktop, web and mobile email clients
- Created knowledge articles with HTML, CSS and Bootstrap on the Salesforce Org62 platform and collaborated with the knowledge article team to publish them live on the
- Salesforce help website.
Front End Developer
Tata Consultancy Services
03.2015 - 05.2018
- Built responsive landing pages using HTML, CSS, Bootstrap, JavaScript and jQuery
- Created responsive content blocks and email templates with HTML and CSS, to work across different browsers and screen resolutions
- Implemented Microsoft’s email marketing and nurturing strategy which helped to expand their reach, boost their conversion rate and increase sales
- Implemented A/B testing of emails (subject line, content, time of deployment) to understand the success rate of each version by click-through rate, open rate and bounce rate
- Created Data Extensions, Data Filters based on the requirements and followed the campaign schedule to deploy the campaigns.
Education
Master of Science - Data Science
Liverpool John Moores University
03.2019 - 02.2021
Bachelors - Technology
Rajasthan Technical University
09.2010 - 07.2014
Skills
JavaScript, jQuery
HTML, CSS, Bootstrap
Journey Builder, Automation Studio
Contact Builder, Content Builder, A/B Testing
SQL
AmpScript
Jira, Confluence, Git
Apex, Lightning Web Component and SOQL
Certification
Salesforce Marketing Cloud Consultant
Trailhead
https://trailblazer.me/id/rgaur
Timeline
Senior Consultant
Affirma Consulting
11.2021 - 01.2023
Senior Consultant
Deloitte
09.2021 - 07.2022
Master of Science - Data Science
Liverpool John Moores University
03.2019 - 02.2021
UI Consultant
Salesforce.com
06.2018 - 09.2021
Front End Developer
Tata Consultancy Services
03.2015 - 05.2018
Bachelors - Technology
Rajasthan Technical University
09.2010 - 07.2014