RAJEEV PALIVELA

• Developed and executed PR and external communications strategies for retail campaigns, enhancing customer engagement via digital and social media channels.
  Supported customer retention initiatives through targeted digital campaigns, coordinating with Operations for in-store promotions and employee training.
  Delivered campaigns through social media, email, and in-app notifications, contributing to increased engagement and sales growth.
  Conducted market research and trend analysis, resulting in measurable online sales growth and improved brand visibility.
  Collaborated with senior management to create integrated communications campaigns aligned with business goals and reputation management.
  Utilized analytics tools to optimize campaign performance, generating significant ROI improvements.
  Drafted press releases and social media content to maintain a consistent brand voice and strengthen media relationships.

• Launched and scaled a supplement brand, devising innovative PR and social media strategies that drove significant initial revenue growth.
• Conducted market research to inform external communications and reputation-building efforts, adapting to shifting consumer trends.
• Managed content creation and vendor relationships, gaining expertise in agile decision-making and dynamic communications.

Launched and scaled supplement brand, implementing innovative PR and social media strategies to drive initial revenue growth.
Conducted market research to guide external communications and reputation management based on consumer trends.
Managed content creation and vendor relationships, developing expertise in agile decision-making and dynamic communication.
Oversaw third-party suppliers for content and campaign execution, ensuring technical readiness for seamless launches.

• Led a team to execute PR and social media strategies across digital and offline channels, ensuring consistent messaging.
• Designed campaigns with Google Ads and influencer partnerships, achieving a 46% ROI increase.
• Built relationships with external stakeholders to support reputation management and network expansion.
• (Food Delivery)