Summary
Overview
Work History
Education
Skills
Reference
Timeline
Generic

Quaison Fiifi Amponsah

Donegal

Summary

Experienced Digital Marketing and Sales Analyst transitioning to Business Analysis. Skilled in leveraging data insights to drive strategic decisions. Fair knowlegde in Power BI, Tableau, and Agile methodologies. Specialized in optimizing user engagement and campaign performance with Google Analytics and Adobe Analytics. Eager to apply analytical expertise and diverse skill set to excel in a Business Analyst role.

Overview

9
9
years of professional experience
7
7
years of post-secondary education

Work History

Stock Taker

Retail Asset Solution
09.2023 - 12.2023
  • Ensured compliance with industry regulations concerning proper handling/storage of products during all stages of the stock-taking process.
  • Utilized barcode scanners to efficiently track and update item quantities, ensuring accurate inventory data.
  • Participated in routine cycle counts, supporting overall inventory accuracy goals for the organization.
  • Contributed to loss prevention efforts by promptly identifying damaged or missing items and reporting findings to appropriate personnel.
  • Promoted teamwork amongst colleagues, sharing best practices for efficient counting procedures and accurate recordkeeping.
  • Demonstrated strong attention to detail while counting items, ensuring minimal errors during the stock-taking process.
  • Checked and pulled defective or expired products from shelves.

Digital Marketing Analyst

Doogee Mobile
09.2020 - 10.2023
  • Analyzed digital marketing data to assess campaign performance, user behavior, and key metrics using tools like Google Analytics, Adobe Analytics, or similar platforms.
  • Created detailed reports on digital marketing campaigns, providing insights and recommendations for improvement to stakeholders.
  • Conducted SEO audits, keyword research, and staying updated on search engine algorithms to optimize website content for search engines.
  • Monitoring and analyzing social media trends, engagement, and performance metrics across various platforms.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Planned, executed, and optimized digital advertising campaigns, such as Google Ads or social media ads, to achieve marketing objectives.
  • Initiated market research studies and analyzed findings.
  • Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.


Achievement

  • Increased Doogee Mobile's social media following by 31% within the first six months, contributing to enhanced brand visibility and engagement.
  • Successfully launched and managed several social media campaigns resulting in a 30% boost in website traffic and a 20% increase in lead generation.
  • Implemented an email marketing campaign that led to a 15% rise in customer retention and repeat purchases.
  • Implemented strategic initiatives to enhance social media customer relations at Doogee Mobile, resulting in a significant improvement in customer satisfaction and brand reputation. Proactively addressed and resolved customer grievances, leading to increased customer loyalty and trust in the company's products and services.

Sales Analyst

Wagga Sports Consult
09.2014 - 11.2016
  • Collaborated with internal and external stakeholders to gather business requirements for optimizing sales processes.
  • Analyzed intricate end-user needs to identify most effective strategies for meeting sales objectives.
  • Evaluated options for process improvement, utilizing business process modeling techniques.
  • Developed comprehensive project plans and coordinated resources across different departments.
  • Produced detailed documentation translating sales process needs into actionable IT development deliverables.
  • Validated all sales process documentation with input from both business and IT leadership.
  • Orchestrated and led requirements gathering and review meetings, ensuring alignment with sales goals.
  • Collaborated with development team to incorporate sales requirements into system design and testing.
  • Served as resource for software users, addressing questions and resolving issues.
  • Acted as subject matter expert on program details related to sales analytics.


Achievement

  • Successfully optimized sales processes at Wagga Sports Consult through collaborative efforts with internal and external stakeholders.
  • Identified and implemented effective strategies to meet sales objectives and enhance overall efficiency.
  • Led the development of comprehensive project plans and coordinated resources across departments.

Education

Diploma - Business Analysis And Transformation

IBAT College
04.2001 -

Digital Marketing Specialist Course -

University of Illinois At Urbana
USA
07.2021 - 12.2022

Masters in Business Administration -

China Three Gorges University
Hubei, China
09.2018 - 06.2020

Bachelor of Commerce - Accounting

University of Cape Coast
Cape Coast, Ghana
09.2010 - 05.2014

Skills

Data Analytics

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Reference

Available upon request

Timeline

Stock Taker

Retail Asset Solution
09.2023 - 12.2023

Digital Marketing Specialist Course -

University of Illinois At Urbana
07.2021 - 12.2022

Digital Marketing Analyst

Doogee Mobile
09.2020 - 10.2023

Masters in Business Administration -

China Three Gorges University
09.2018 - 06.2020

Sales Analyst

Wagga Sports Consult
09.2014 - 11.2016

Bachelor of Commerce - Accounting

University of Cape Coast
09.2010 - 05.2014

Diploma - Business Analysis And Transformation

IBAT College
04.2001 -
Quaison Fiifi Amponsah