Prateek Gupta
Bengaluru,KA
Summary
Results-driven Market Research & Operations Analyst with a strong background in data analysis, market intelligence, and process optimization. Utilizing data-driven insights to enhance marketing strategies, streamline operations, and improve business decision-making. Proficient in analytical tools, CRM systems, and marketing automation platforms to drive efficiency and maximize ROI. A professional market research expert ready to leverage analytical skills and industry knowledge to generate meaningful business insights. Recognized for fostering team collaboration and consistently achieving results in diverse circumstances. Possessing expertise in data analysis, trend forecasting, and project management, with a strong commitment to adapting to evolving market needs.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Market Research Analyst & Operations
Ambient.ai
07.2023 - Current
- Experience in data enrichment, account cleansing, owner, BDR assignment, Hierarchy Management.
- Extensive usage of MS-Excel (aggregate function, Lookups, Pivot table)
- Experience in Creating, Editing Reports and Dashboards in SFDC.
- Merging duplicates found in HubSpot,uploading the lists in hubspot.
- Extracting the data from secondary data research tools and updating it in Salesforce.
- Data processing, cleansing using MS Excel, Google Sheets and mass uploading it via Salesforce Data Loader.
- Managing the Marketing Ops request in asana like list uploads for the campaigns, sending an newsletters email, send an marketing email to the registered members using hubspot.
- Merging duplicates found in hubspot,uploading the lists in hubspot.
- Creating workflows in HubSpot.
- Enhanced market intelligence by conducting thorough research and analysis of industry trends.
- Regularly updated management on project progress using well-structured written reports.
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
Market Research Analyst
Prove
10.2022 - 06.2023
- Identify Fin-tech, Crypto, Financial Service & Banking start-ups and SMEs doing company profiles.
- Plan, coordinate, conduct and develop primary and secondary market research, and support strategic plans of the stakeholders by providing research information.
- Examine competitors' marketing methods and sales activities.
- Qualify and build territories, target market reporting, rank segmentation and outline market opportunity by segment per region.
- Build data and insights around each segment to drive actionable items, reports and presentations.
- Research and deliver target companies, contacts and opportunities into Salesforce by utilizing online tools like Zoom-info, Seamless, and LinkedIn in all target segments.
- Consistently drive process improvements and best practices to improve global sales process strategies and activities.
Communicate effectively with internal stakeholders and set realistic external expectations. - Keep the company informed on market intelligence regarding the global identity verification and authentication markets
Research Analyst - Corporate Intelligence
Wavteq
04.2021 - 09.2022
- Evaluate the marketing strategies and sales practices of competitors
- Establish and expand territories, focusing on target market analysis
- Compile profiles of Fintech, Crypto, Financial Service Banking startups, and SMEs
- Develop comprehensive data and insights for each sector to support actionable measures, reports, and presentations
- Engage in Business Intelligence Unit and FDI Consulting across diverse regions
- Develop pipelines to secure investments via market intelligence
- Focus on sector prioritization, inclusion reasons (RFIs), and source market identification
- Analyze rivals' marketing tactics and sales endeavors
- Develop strategies for entry, competition analysis, geographic expansion, and product positioning
- Lead Generation engagements, building pipelines for the clients in securing investments through market intelligence
- Building a database for Industry Blueprints, Field Guides, and Investor Shortlists
- Supervise market research to discern emerging trends, customer requirements, and competitor tactics
- Manage Data Enrichment and Completeness, as well as Process Optimization
- Develop Account Plans, conduct Research, and enhance marketing productivity
- Generate exceptional reports and insights from the lead funnel
- Provide support to over 10 Business Development Representatives in the United States and Canada regions
- Collaborate with the Field Marketing and Channel Sales Teams
Market Research Executive
Silicon India
06.2019 - 04.2021
- Research and Analysis for the targeted companies in the US, EMEA APAC Market
- Utilizing secondary research via platforms like CrunchBase, Zoom Info, and LinkedIn
- Analyzing the market to identify critical competitors
- Maintaining a database in Excel for organized information management
- Innovating research methods for locating key personnel and company details across industries
Education
Bachelor of Engineering - Electrical Engineering
RGPV UNIVERSITY
Bhopal01.2016
High School Diploma -
GOVT. BOYS HSC HPP
Chhatarpur01.2012
Skills
- ZoomInfo
- Salesforce Reporting
- Salesforce Dashboard
- HubSpot CRM
- Cognism
- Secondary research
- Consumer behavior
- Primary research
- Customer satisfaction
- SWOT analysis
- Quantitative research
- Competitive analysis
- International market research
- Seamless
- CrunchBase
- Hoovers
- Linkedin Sales Navigator
- Marketing Operations
- Primary & Secondary Research
- Lead Generation
- Power BI Dashboard
- Hunterio
- NeverBounce
Certification
- AWS Foundations of Prompt Engineering
- Power BI Workshop
- Hubspot Inside Sales Certification
- Hubspot Marketing Certification
- Zoominfo SalesOS Certification
- Excel Using AI Workshop
- AI Tools & ChatGPT Workshop
Timeline
Market Research Analyst & Operations
Ambient.ai
07.2023 - Current
Market Research Analyst
Prove
10.2022 - 06.2023
Research Analyst - Corporate Intelligence
Wavteq
04.2021 - 09.2022
Market Research Executive
Silicon India
06.2019 - 04.2021
- AWS Foundations of Prompt Engineering
- Power BI Workshop
- Hubspot Inside Sales Certification
- Hubspot Marketing Certification
- Zoominfo SalesOS Certification
- Excel Using AI Workshop
- AI Tools & ChatGPT Workshop
Bachelor of Engineering - Electrical Engineering
RGPV UNIVERSITY
High School Diploma -
GOVT. BOYS HSC HPP
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