Pranav Krishna
Chennai
Summary
A results-driven Business Development and Market Research Executive with strong experience in market research. Skilled at finding new business opportunities, building strategic partnerships, and driving revenue growth by using data insights to identify profitable market segments and create targeted sales strategies
Overview
1
1
year of professional experience
1
1
Certification
Work History
Business Development & Market Research Specialist
Nference
07.2024 - Current
- Executed personalized email campaigns to a list of 5,000+ prospects, achieving an open rate of 45% and a click-through rate of 10%
- Generated new leads through sales prospecting techniques leading to a 20% increase in qualified leads
- Gained experience in leveraging CRM to manage and expand customer relations
- Optimized marketing campaigns and automated processes to increase ROI by 25%
- Managed marketing automation platform, including Apollo.io and Salesforce
- Created segmented lists of new leads using Sales Navigator and Apollo.io to target for marketing campaigns
- Conducted market research and identified new business opportunities
- Coordinated with marketing and sales teams to ensure that all lead generation activities were closely monitored and tracked
- Spearheaded the design and implementation of a new cold outreach mail, resulting in a 32% increase in qualified leads
Customer Operations Executive
Preskale
01.2024 - 07.2024
- Identified customer buying needs and goals through discovery calls and conducted technical presentation/ product demos
- Conducted and managed customers onboarding, training schedule and timeline towards seeing value
- Maintained up-to-date sales information in Freshsales CRM
- Assisted in contacting prospects through various channels, including Email, LinkedIn
- Managed Preskale company's LinkedIn profile
- Used Figma and Canva to craft and publish Linkedin posts
- Researched, crafted and published 34 thoughtful and targeted blogs to increase conversions
Education
MBA - Marketing
PSG Institute of Management
Coimbatore08-2023
Bachelor of Computer Application - Computer Science
AM Jain College
Chennai07-2021
Skills
- COLD OUTREACH
- CRM
- EMAIL AUTOMATION
- MARKET RESEARCH
- LEAD GENERATION
- DISCOVERY CALLS
Certification
PMI Project Management Ready, Project Management Institute
Projects Accomplished
- Live Industry project for Prestige Ltd, Predicted the different product combos sold for the future exchange sales offer and individual products sold based on the exchange items using Machine learning techniques
- Research on Customer Satisfaction and Loyalty, Conducted primary research and data analysis to identify factors affecting customer satisfaction and loyalty in online food delivery. Compiled strategic insights in a research paper to enhance comprehension of consumer behavior and its impact on business growth.
Awards And Accolades
- Awarded in PSG-IM for best start up idea
- Presented a case study about Netflix in International conference and secured second prize
- Participated In National Level Talent Fest REPOWIS'22
- Planned and organized Talent fest '22 at PSGIM
Timeline
Business Development & Market Research Specialist
Nference
07.2024 - Current
Customer Operations Executive
Preskale
01.2024 - 07.2024
MBA - Marketing
PSG Institute of Management
Bachelor of Computer Application - Computer Science
AM Jain College
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