Pouyesh Izady
Product Marketing Business Analyst
Dublin
Summary
Passionate about learning and innovation in digital marketing and business analysis. Leveraging analytical and problem-solving abilities to deliver targeted, data-driven solutions that drive business growth and enhance user experiences. Focused on web technologies, employing insights from data analysis to guide marketing strategies, optimize product performance, and identify improvement opportunities. Demonstrating a commitment to continuous learning and adaptability, keeping pace with the dynamic digital world to provide impactful, actionable insights.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Senior Marketing Strategist & Business Analyst
Aró Digital Strategy
7 2021 - Current
- Company Overview: Aró provides high-end digital strategy services (Marketing, website and BE) for luxurious hotels worldwide
- Provided high-end digital marketing and analytics solutions tailored for luxury hotels, blending strategic product analysis with digital marketing tactics to elevate brand engagement
- Delivered insights into market trends and user research, supporting data-driven marketing and product recommendations to maximise retention and ROI
- Collaborated cross-functionally to develop a robust GA4 Event tracking and an e-commerce data layer through Google Tag Manager (GTM), providing real-time, actionable insights for product and design teams
- Used data analytics to assess customer behaviour and preferences, enabling data-driven adjustments that improved user experience and informed strategic decision-making
- Developed a comprehensive list of revenue-impacting KPIs for luxury hotels, designed for use by the data science team in an analytics tool project
- Conducted in-depth analysis to identify and define key performance indicators influencing hotel revenue, including booking trends, customer demographics, and channel performance
- Led targeted SEO strategies for luxury hotel clients across Ireland and the UK, resulting in a 30% increase in online visibility and a 15% boost in direct booking revenue
- Conducted competitive analysis and keyword research to identify growth opportunities, refine content strategies, and enhance brand awareness
- Managed and optimised Google Hotel Ads, creating a cohesive full-funnel strategy that led to a 50% increase in revenue through enhanced click and impression shares
- Worked closely with the software team to refine the Hotel centre structure, ensuring optimal visibility
- Aró provides high-end digital strategy services (Marketing, website and BE) for luxurious hotels worldwide
Product Marketing & Business Analyst Specialist
Self Employed
10.2020 - 07.2021
- Led go-to-market strategies, leveraging customer segmentation and behavioural analysis from Google Analytics to target ideal audiences with tailored messaging
- Mapped buying journeys to optimise touchpoints for a seamless experience, and applied SEM expertise to maximise search channel effectiveness
- Used GA tracking to monitor KPIs, ensuring strategies aligned with business objectives and generated desired outcomes
- Analyzed user intent to restructure site architecture, improving discoverability and user navigation by 20%, enhancing marketing effectiveness and user satisfaction
- Developed an SEO roadmap with clear short- and long-term goals for sustained growth in organic search visibility
- Crafted a comprehensive transactional keyword strategy forecasted to increase conversion rates for e-commerce platforms
- Designed a targeted content strategy to engage high-value audiences, leveraging data insights to enhance organic search performance and boost brand visibility
- Implemented product funnel analytics through Google Tag Manager, identifying conversion points and optimising the sales funnel, projected to increase conversion rates by 50%
- I'm excited to share three outstanding businesses I collaborated with: https://cleverdaycare.ca/, https://www.zarrinroya.com/en, https://podro.com/
SEM Manager & Marketing Business Analyst
1stQuest
11.2019 - 09.2020
- Company Overview: 1stQuest.com provides comprehensive travel solutions to unique, off-the-beaten-path destinations, including lodging and personalized tours with private transportation
- Led an SEO team in implementing scalable and data-driven strategies while managing and optimizing PPC campaigns
- Owned the end-to-end SEM process, aligning SEO and PPC efforts with company objectives for market growth and user engagement
- Delivered significant KPI improvements, achieving a 55% boost in organic search rankings and a 20% increase in PPC ROAS
- Leveraged data insights to continuously refine campaign performance and enhance budget efficiency
- Utilized advanced analytics tools to shape SEO and PPC strategies, contributing to a 30% uplift in conversion rates
- Analyzed customer data and market trends to identify high-impact areas for campaign refinement, ensuring informed and proactive decision-making
- Worked closely with marketing, product, and analytics teams to align SEM initiatives with broader company goals
- Engaged with product teams to optimize user journey touchpoints, enhancing conversion opportunities and customer satisfaction
- 1stQuest.com provides comprehensive travel solutions to unique, off-the-beaten-path destinations, including lodging and personalized tours with private transportation
PPC Manager
1stQuest
08.2019 - 11.2019
- Spearheaded campaign setup and management, achieving an unprecedented 50% revenue growth with 700% Return on Ad Spend (ROAS)
- Optimized account to attain maximum impression share and a stellar 1000% ROAS
- Gained hands-on experience in ad and pixel setup, coupled with effective lead generation event tracking
- Conducted benchmarking to recommend high-converting landing pages for 'Private Tour' campaigns
SEM Manager & Marketing Data Analyst
Reyhoon
09.2018 - 07.2019
- Company Overview: Reyhoon was an online food ordering platform with a dedicated team and a solid product, but it could not withstand Iran's economic fluctuations
- Built and managed creative partnerships to enhance off-page SEO, boosting brand visibility and contributing to organic traffic growth
- Designed and executed a content strategy that elevated blog relevance and drove traffic through targeted and data-informed initiatives
- Diagnosed and resolved root-level backend SEO issues, significantly improving site performance and search rankings
- Partnered with BI teams to develop custom data queries, obtaining actionable insights across SEO, SEM, and user retention metrics
- Used data analytics to guide marketing and product strategies, driving user engagement and retention
- Provided data-driven recommendations to Operations, UX, and Product teams for product optimizations, aligning strategies to enhance the user journey and improve platform performance
- Skilled in SEO and analytics tools, including Screaming Frog, Majestic, SEMrush, Adjust, and Hotjar, enabling comprehensive data analysis and SEO audits
- Leveraged 'custom segments' for in-depth user behavior analysis
- Created custom reports, defined key goals, and set up tailored segments
- Conducted cohort analyses to obtain detailed insights on user lifecycle and retention trends
- Developed advanced Data Studio dashboards integrating data from Google Search Console, Google Ads, and Google Analytics, providing stakeholders with a comprehensive view of performance metrics
- Reyhoon was an online food ordering platform with a dedicated team and a solid product, but it could not withstand Iran's economic fluctuations
SEM Specialist
Reyhoon
05.2018 - 09.2018
- Utilized advanced features in Google Ads under expert advisory for high-performance campaigns
- Managed bulk uploads and edits using AdWords Editor
- Implemented retargeting strategies through Google Analytics audience definitions
- Ran Display Network and Universal App campaigns
- Explored various bidding strategies for optimal performance
- Conducted site audits and provided reports utilizing crawler tools and Google Search Console
- Devised redirection strategies for restaurants, aiding the product team
- Optimized crawl budget and overall website performance
- Identified outreach opportunities via competitor analysis and innovative methods
- Managed and updated the disavow file to negate damaging backlinks
Junior SEO Specialist
Chitasoft
08.2016 - 11.2017
- Company Overview: Chitasoft is a creative web design company, providing e-commerce and introduction websites for various industries
- Developed content strategy, elevating organic traffic by 40%
- Created client-specific On-page SEO checklists
- Executed on-page and off-page SEO, improving targeted keyword rankings
- Chitasoft is a creative web design company, providing e-commerce and introduction websites for various industries
Education
Postgraduate Degree - Computer/Information Technology Administration and Management
Fanpardazan Business School
08.2019 - 02.2020
Bachelor of Engineering (BE) - Industrial Engineering
Azad University (IAU)
01.2010 - 01.2014
Skills
Product Evolution
Customer Retention
Product Analysis
Google Analytics
Brand strategy
Data Analytics
Problem-solving abilities
Decision-Making
Digital Marketing
Competitor Analysis
Analytical Skills
Competitive Analysis
Target Audience Identification
Websites
Certification
Advanced Google Analytics
Timeline
Product Marketing & Business Analyst Specialist
Self Employed
10.2020 - 07.2021
SEM Manager & Marketing Business Analyst
1stQuest
11.2019 - 09.2020
PPC Manager
1stQuest
08.2019 - 11.2019
Postgraduate Degree - Computer/Information Technology Administration and Management
Fanpardazan Business School
08.2019 - 02.2020
SEM Manager & Marketing Data Analyst
Reyhoon
09.2018 - 07.2019
SEM Specialist
Reyhoon
05.2018 - 09.2018
Junior SEO Specialist
Chitasoft
08.2016 - 11.2017
Bachelor of Engineering (BE) - Industrial Engineering
Azad University (IAU)
01.2010 - 01.2014
Advanced Google Analytics
Senior Marketing Strategist & Business Analyst
Aró Digital Strategy
7 2021 - Current
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