Peter O’Sullivan
Dublin
Summary
Results-driven CRM professional with extensive experience in customer retention, lifecycle marketing, and data-driven campaign strategy. Proven track record in subscription and e-commerce environments, delivering measurable growth through segmentation, automation, and multi-channel communication. Results-driven CRM professional with extensive expertise in customer retention and lifecycle marketing. Delivered measurable growth through data-driven campaign strategies and multi-channel communication. Focused on optimising customer engagement and enhancing retention initiatives.
Overview
10
10
years of professional experience
Work History
CRM Manager
Care for Sons
01.2025 - Current
- Lead CRM strategy focusing on retention, reactivation, and acquisition
- Developed personalised retention initiatives including direct mail
- Launched WhatsApp channel to increase conversions
- Built and optimised lifecycle and onboarding flows
- Analyse campaign performance to refine targeting
Head of CRM & Rewards
AK Bets
04.2024 - 12.2024
- Owned CRM strategy including segmentation and rewards
- Executed high-value reactivation campaigns
- Generated €2M+ in reactivated turnover
Senior CRM Manager
Thérapie Clinic
06.2022 - 04.2024
- Built CRM function from scratch
- Created 100+ automated journeys and campaigns
- Delivered €500K+ via Black Friday CRM campaigns
Online Sales Specialist
Wines Direct
07.2021 - 06.2022
- Managed email campaigns and segmentation
- Improved performance through smart personalisation
Sportsbook CRM Executive
Paddy Power
08.2018 - 07.2021
- Executed large-scale CRM campaigns
- Automated key customer communications
Earlier Experience
Betfair & Paddy Power Betfair
01.2016 - 01.2018
- Brand engagement, PR coordination, and content optimisation
Education
NVQ Level 2 -
Gonzaga College Dublin
Skills
- CRM strategy and lifecycle marketing
- A/B testing
- Project management
- Segmentation and campaign management
- Data analysis and reporting
- Klaviyo and HubSpot expertise
- SendGrid and Adobe Campaign proficiency
- Movable Ink and e-commerce solutions
- Project leadership
- Compliance knowledge
Hobbies and Interests
- Sports
- Travel
- Wine
- Film & Television
Timeline
CRM Manager
Care for Sons
01.2025 - Current
Head of CRM & Rewards
AK Bets
04.2024 - 12.2024
Senior CRM Manager
Thérapie Clinic
06.2022 - 04.2024
Online Sales Specialist
Wines Direct
07.2021 - 06.2022
Sportsbook CRM Executive
Paddy Power
08.2018 - 07.2021
Earlier Experience
Betfair & Paddy Power Betfair
01.2016 - 01.2018
NVQ Level 2 -
Gonzaga College Dublin