Detail-oriented Data Specialist with extensive experience in managing data labeling and brand safety projects across diverse markets. Strong proficiency in SQL for data analysis, pipeline development, and reporting. Skilled in project management, stakeholder collaboration, and creating scalable workflows using JSON to support machine learning model creation. Proven ability to deliver high-quality datasets, develop real-time dashboards, and implement data-driven solutions. Adept at conducting root cause and market analysis and aligning cross-functional teams to meet project goals efficiently.
Data & Analytics
Project Management & XFN Collaboration
· Project Management: Led end-to-end labeling projects for machine learning model creation, aligning with stakeholders and ensuring on-time delivery of high-quality data.
· Template Design (JSON): Created scalable moderation templates using JSON, streamlining labeling workflows and enhancing data consistency.
· Stakeholder Collaboration: Bridged communication between product, engineering, policy, and operations teams, translating product needs into actionable data solutions.
· Data Pipeline Development: Built and maintained data pipelines and tables to optimize data flow.
· Dashboard Creation: Developed real-time dashboards to track project progress and quality, enabling data-driven decision-making for stakeholders.
· Quality Assurance: Implemented quality control measures to reduce labeling errors, ensuring high accuracy for datasets used in model training.
Project Management & Policy Implementation
· Led the EMEA Brand Safety Project across 43 markets, managing scope, timelines, and KPIs to ensure successful delivery.
· Created SOPs, operational workflows, and improvement plans, optimizing resources and addressing underperformance.
· Drafted Brand Safety policies and developed training materials, ensuring policy alignment and providing continuous support to teams.
· Trained internal and external teams, ensuring consistent execution and quality across markets.
Data Analysis
· Developed analytics tools to evaluate project success and identify trends.
· Conducted root cause analysis for low brand safety rates, providing actionable insights and contingency plans.
· Analyzed data injections according to market needs and implemented corrective measures across affected markets.
· Coordinating and managing a team of 30 people
· Responsible for the Team Quality by mentoring, shadowing and communicating policy and procedure updates
· Elaborate weekly Action Plan reports to implement different strategies, adapted to the team's results, as well as creating new resources to ensure the highest quality
· Participating in focus groups with the client in order to improve materials and flag policy inconsistencies
· Training new hires, clarifying grey areas, shadowing new workflows · Implement weekly Action Plans based on the RCA provided by the Quality Analyst in order to address Policy-related issues on the team. Follow up on the results