Paula Keating
Bray,Ireland
Summary
Accomplished professional with over 10 years of experience in executive assistance, marketing, and project management. Proven ability to develop effective marketing strategies and manage complex projects while providing high-level support to C-suite executives. Certified Digital Marketing Professional with expertise in social media, SEO, and event management.
Overview
24
24
years of professional experience
Work history
Client & Event Manager
Pure Results with Kathryn Thomas
2025.01 - 2025.09
- Deliver wellness retreats end-to-end, managing logistics, vendors, and on-site operations.
- Enhance client experience from inquiry to post-retreat follow-up, boosting satisfaction.
- Contribute and implement marketing strategy and planning, supporting brand growth and revenue generation.
- Coordinate accommodation, staff, catering and activities to optimise participant experience.
- Build and maintain client, sponsor, and influencer relationships to drive revenue.
- Manage Kathryn’s emails and diary, supporting smooth executive operations.
- Manage and maintain accounts, budgeting and expenses.
Marketing Manager
Happy Cubs
2022.09 - 2025.01
- Developed and executed marketing strategies, managing social media, WordPress, and influencer campaigns to boost engagement and ROI.
- Led large-scale events (1,000+ attendees) and charity initiatives, securing sponsorships and partnerships.
- Implemented CRM (Azure) and knowledge base systems to streamline client management and internal communications.
- Created digital, print, and email content, optimising campaigns with Meta, Mailchimp, Canva, Slack, and Google Analytics.
Administrative Business Partner
Google
2018.09 - 2019.03
- Provided high-level administrative business partnership to multiple Directors, expertly managing complex calendars, international travel arrangements, and key events.
- Coordinated and facilitated global meetings involving diverse stakeholders, ensuring efficient communication and strict confidentiality.
Executive Assistant & PA to CEO
Realex Payments & fire.com
2011.04 - 2018.09
- Provided strategic executive support to the CEO, serving as a key liaison and managing critical administrative functions navigating complex demands in a rapidly growing fintech environment.
- Expertly managed complex diaries and extensive international travel itineraries for the CEO, optimising time and efficiency.
- Spearheaded various special projects, contributing to many operational improvements.
- Oversaw sensitive HR administration for fire.com, organised company events, compiled and presented KPI reporting, and managed facilities operations.
- Managed extensive global travel arrangements and coordinated key corporate events including for the FPAI and managed other confidential projects.
- Supervised and mentored a small administrative team including in the UK, fostering productivity and professional development.
- Handled highly confidential business and personal matters with utmost discretion.
Executive Assistant / Project Manager
DLHC
2010.05 - 2011.02
- Executive support and internal projects, managing schedules and communications for the CEO.
Marketing Assistant
Avoca
2009.05 - 2010.02
- Assisted with seasonal campaigns, promotional materials, and in-store event coordination.
Event Manager
Jemma Publications
2007.06 - 2009.05
- Planned lifestyle and parenting events, managing venues, sponsors, and marketing.
Event Manager
GSMA
2004.01 - 2007.06
- Organised global trade events in mobile communications, collaborating with international stakeholders and vendors.
Business Development Officer
ISME
2001.12 - 2003.12
- Drove membership growth, organised events, and developed marketing campaigns.
Education
Diploma in Marketing, PR & Advertising -
Griffith College
Certified Digital Marketing Professional - undefined
Digital Marketing Institute
PRINCE2 Certificate in Project Management - undefined
Office of Government Commerce
Diploma in Anatomy & Physiology - undefined
Skills
Executive & Admin Support
- Calendar & Travel Management
- Diary Management
- Executive Communication
- Office Operations
- HR Administration
- Cross-Functional Team Coordination
- Customer Service
- Regulatory & Health and Safety Compliance
- Risk Assessment & First Aid Certification
Project & Event Management
- Project & Event Management (PRINCE2 Principles)
- Logistics & Sponsorship Coordination
- Budget Management & Financial Reporting
- Client Relationship Management
- Negotiation Expertise
- Virtual & In-Person Event Platforms
Marketing & Digital Media
- SEO, Social Media & Content Creation
- Email Marketing & Campaign Management
- Google Analytics & Google Ads
- Digital Marketing Strategy & Execution
- Sponsorship & Brand Partnerships
- Website & Content Management Systems (WordPress / WooCommerce / Shopify)
Technology & Tools
- CRM Implementation & Management (Salesforce, HubSpot)
- Microsoft Office & Google Workspace
- Canva, Adobe Creative Suite & AI Tools
- Collaboration Platforms (Slack, Zoom, Trello)
Accomplishments
- Supported tech and fintech executives, driving strategic initiatives and operational efficiency.
- Managed high-profile events and award ceremonies, ensuring seamless execution.
- Launched and grew an award-winning Shopify store, achieving 3,000+ orders and 9,000 followers from2019 to 2025.
- Provided consultancy in admin, marketing, project management, and web development for small businesses alongside my ecommerce store.
- Contributed to Realex Payments’ acquisition by Global Payments through due diligence and integration support.
- Awarded Marketing Student of the Year at Griffith College for academic excellence.
Affiliations
- Marketing & Business, Fashion & Interiors, Cookery & Food ,Travel & History, Health & Fitness.
Timeline
Client & Event Manager
Pure Results with Kathryn Thomas
2025.01 - 2025.09
Marketing Manager
Happy Cubs
2022.09 - 2025.01
Administrative Business Partner
Google
2018.09 - 2019.03
Executive Assistant & PA to CEO
Realex Payments & fire.com
2011.04 - 2018.09
Executive Assistant / Project Manager
DLHC
2010.05 - 2011.02
Marketing Assistant
Avoca
2009.05 - 2010.02
Event Manager
Jemma Publications
2007.06 - 2009.05
Event Manager
GSMA
2004.01 - 2007.06
Business Development Officer
ISME
2001.12 - 2003.12
Certified Digital Marketing Professional - undefined
Digital Marketing Institute
PRINCE2 Certificate in Project Management - undefined
Office of Government Commerce
Diploma in Anatomy & Physiology - undefined
Diploma in Marketing, PR & Advertising -
Griffith College