Paul Morris
Dublin,Co Dublin
Summary
Results-driven Founder, Managing Director & Operations Leader with extensive experience in multi-unit restaurant operations, business growth, and financial management. Successfully scaled Firehouse Pizza to €3.9M in annual revenue and led Apache Pizza franchises to €2.8M annually. Adept at P&L oversight, strategic planning, and team leadership to optimize efficiency and maximize profitability. Proven ability to drive customer experience, manage large teams, and implement operational improvements. Passionate about expansion, service excellence, and scalable business models. Skilled in staff training, leadership development, and maintaining brand standards to ensure consistency across all locations.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Business Consultant
Business Consultant
01.2023 - 01.2025
- Provided strategic business consultancy to restaurant owners, QSR operators, and hospitality businesses
- Advised on market expansion, location scouting, and operational optimization for multi-unit businesses
- Developed revenue forecasting models, pricing structures, and cost-control strategies to improve profitability
- Identified operational inefficiencies and implemented solutions to enhance workflow and service delivery
- Recommended technology-driven solutions for restaurant management efficiency
Founder & Managing Director
Firehouse Pizza
01.2011 - 01.2022
- Founded, scaled, and led Firehouse Pizza, growing it to €3.9M in annual revenue
- Managed a 106-person team, ensuring high-performance culture, operational consistency, and quality service
- Oversaw P&L, budgeting, and financial forecasting, driving efficiency and profitability
- Developed and executed marketing & sales strategies, leveraging digital channels and promotions
- Negotiated supplier contracts, reducing costs and improving supply chain efficiency
- Implemented KPI-driven performance metrics, optimizing workforce planning and inventory control
- Evaluated restaurant operations against brand standards, ensuring consistency and service quality
- Led staff training programs and leadership development initiatives to maintain brand consistency across all locations
- Successfully sold the business in 2022, demonstrating strategic foresight and strong business acumen
Franchise Owner & Managing Director
Apache Pizza
01.1999 - 01.2009
- Owned and led multiple Apache Pizza franchise locations, generating €2.8M in annual revenue
- Managed a 120-person workforce, implementing training programs and customer service best practices
- Led financial planning, including budgeting, revenue forecasting, and cost management
- Developed scalable restaurant management systems, ensuring operational efficiency and profitability
- Executed localized marketing campaigns, driving sales and customer retention
- Implemented customer service improvements, resulting in higher customer loyalty and satisfaction
- Successfully sold the business in 2009, highlighting business growth expertise
Hotel Operations Manager
O'Callaghan Collection
06.1989 - 01.1998
- Managed multi-department hotel operations, ensuring cost efficiency, service excellence, and compliance
- Led staff training programs, upskilling employees in customer service and food safety compliance
- Oversaw food & beverage operations, minimizing waste and improving inventory control
- Implemented guest service improvement strategies, enhancing customer satisfaction
Education
Diploma of Higher Education - Travel & Tourism
Portobello Institute
Dublin01.1993
Leaving Certificate - History, Maths, Geography, Business Studies, Arts, Irish, English (5 H1s)
St Patrick's Cathedral Grammar School
Dublin01.1989
Skills
- Multi-Unit Restaurant & Franchise Operations
- P&L Management & Financial Planning
- Brand Expansion & Market Development
- Team Leadership & Performance Coaching
- Operational Efficiency & Cost Control
- Customer Experience & Business Growth
- KPI-Driven Strategy & Business Optimization
- Vendor Negotiations & Supply Chain Management
- Staff Training & Leadership Development
- Financial Management
- Operations Leadership
- Customer & Team Engagement
- Market Growth Strategies
- Process Optimization
Certification
- Food Safety - HACCP Levels 2, 3 & 4, Health & Safety Training | Safe Hands Dublin (2023)
- FSAI Food Safety & Allergen Awareness Training | Food Safety Authority of Ireland (2023)
- Occupational First Aid & Fire Safety Training | Safe Hands Dublin (2023)
Timeline
Business Consultant
Business Consultant
01.2023 - 01.2025
Founder & Managing Director
Firehouse Pizza
01.2011 - 01.2022
Franchise Owner & Managing Director
Apache Pizza
01.1999 - 01.2009
Hotel Operations Manager
O'Callaghan Collection
06.1989 - 01.1998
- Food Safety - HACCP Levels 2, 3 & 4, Health & Safety Training | Safe Hands Dublin (2023)
- FSAI Food Safety & Allergen Awareness Training | Food Safety Authority of Ireland (2023)
- Occupational First Aid & Fire Safety Training | Safe Hands Dublin (2023)
Diploma of Higher Education - Travel & Tourism
Portobello Institute
Leaving Certificate - History, Maths, Geography, Business Studies, Arts, Irish, English (5 H1s)
St Patrick's Cathedral Grammar School
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