Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Patricia Lowe

Dublin

Summary

Mature BA Marketing Practice graduate with over 6 years of part-time market research experience with Amarach Research and Red C Research. All of these combined with to bring fresh creative energy and a strategic mindset to a Digital Marketing team. Ready to contribute to sophisticated digital campaigns with a blend of current marketing theory and hands-on social media management experience. Content Creator and Social Media professional with expertise in marketing practices, data research, and digital strategies. Capstone Dissertation E-commerce Project Janes Jewellery. Ran an 8-month digital marketing, social media and data analytics project with an E- Commerce website which included all aspects of marketing including a website design, logo design, selecting product ranges while building an online presence and brand. Long- term experience in various digital marketing channels such as SEO, PPC, social media, email marketing, and content marketing, while with my Dissertation and freelance with Manor Hardware. Availability: Available for immediate full-time work.

Driven marketing professional with background in developing and implementing digital marketing campaigns that drive brand awareness and engagement. Focused on collaborative teamwork and adaptable to evolving project needs. Proficient in social media management, content creation, and SEO strategies.

Overview

19
19
years of professional experience

Work History

Digital Marketing Intern Freelance

Social Fibre Cafe Stoneybatter
11.2024 - Current
  • Email Marketing Welcome/ Promotional and Retention emails.
  • Creation for E- Commerce Web Page.
  • Using Canva to publicise Store
  • .Using Google Analytics to raise footfall by 3-4%
  • Created engaging content for Pinterest, Facebook, and Instagram.

Field Researcher

Red C Research Group
04.2020 - 05.2024
  • Ethnography under supervision as being trained to complete for various projects e.g RSA ISPCA.
  • Trained within conducting in-depth Interviews within various situations
  • (Interviewer) Face to Face (CAPI) on the street data collection
  • Conducted Interviews approximately 13,000 People for various projects door- to-door

Field Researcher

Amarach Research
08.2018 - 03.2024
  • Conducted ethnography, in-depth interviews, face-to-face (CAPI)
  • Inputted Survey information, exit interviews and analysis (CAPI)
  • Interviewed up to 25,000 members of the people for various research purposes.
  • Measured Footfall for Irish Rail.

Administration Assistant

Volunteering Ireland
01.2006 - 06.2007
  • Answering the phone
  • Updating and responding to questions about the volunteer database on a regular basis
  • Using Microsoft Access to input data

Education

Canva Course -

Simplilearn

Diploma - Digital Marketing, Social Media and Data Analytics

Coursera Institute
Dublin, Ireland
09.2024

BA (Hons) - Marketing Practices

National College of Ireland
Dublin, Ireland
05.2024

Higher National Diploma - Business in Marketing

Rathmines College
05.2020

Certificate - Business Administration

Crumlin College
06.2005

Skills

  • Technical Skills: Digital Marketing, Market Research, Data Analysis, Microsoft Office, Canva, CAPI, Ethnography, Survey Collection, Shopify, Beginners Certification, and Social Media Content Creation with Surfer SEO with AI writing suggestions
  • Social media marketing
  • Google analytics
  • Social media management
  • Creative thinking
  • Content creation
  • Social media expertise
  • Web analytics tools

References

References On Request

Timeline

Digital Marketing Intern Freelance

Social Fibre Cafe Stoneybatter
11.2024 - Current

Field Researcher

Red C Research Group
04.2020 - 05.2024

Field Researcher

Amarach Research
08.2018 - 03.2024

Administration Assistant

Volunteering Ireland
01.2006 - 06.2007

Higher National Diploma - Business in Marketing

Rathmines College

Certificate - Business Administration

Crumlin College

Canva Course -

Simplilearn

Diploma - Digital Marketing, Social Media and Data Analytics

Coursera Institute

BA (Hons) - Marketing Practices

National College of Ireland
Patricia Lowe