Pankaj Arora
Summary
Experienced Search Advertising Manager with over 5 years of expertise in digital marketing, specifically in paid search advertising across Google Ads, Bing, and Amazon Ads platforms. Proven track record of delivering exceptional results for clients, including improving ROAS by 300%, reducing CPCs by 70%, and boosting CTR by up to 100%. Adept at managing large-scale campaigns, building client relationships, and driving performance improvements. Seeking to leverage extensive paid search experience to drive impactful results and contribute to the success of your organization.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager - Paid Search
Group M Media India Pvt. Ltd.
11.2023 - Current
- Managed and optimized paid search campaigns for Bayer across multiple Asian and European markets, driving exceptional performance improvements.
- Developed and executed data-driven strategies that increased ROAS by 300%, reduced CPCs by 70%, and boosted CTR by 100%.
- Launched and managed campaigns on Google and Bing, optimizing keywords, bidding strategies, and ad copy to exceed KPIs.
- Led daily pacing and optimization for Bayer's UK market, monitoring key metrics (CTR, CPA, ROI) for sustained performance improvement.
- Prepared performance reports and conducted client discussions, aligning campaign strategies with business objectives.
- Mentored and led a team of specialists , conducting training on industry trends and ensuring high-quality execution.
- Managed Prisma account operations , including budget planning, reconciliations, and stakeholder engagement to ensure goal alignment.
- Collaborated with cross-functional teams to navigate regional regulatory and cultural complexities, tailoring campaigns for maximum impact.
Senior Associate- Digital Market & Research
Google Operations Center
03.2022 - 10.2023
- Supported SEA LCS clients, managing ad campaigns for brands like HP, Netflix, Lego, Shopee, Lazada, and AirAsia
- Developed strategies for upsell and cross-sell opportunities, improving key metrics by 2x through optimized keywords and campaign structures
- Created and executed media plans for seasonal sales, providing performance insights and continuous optimization
- Conducted A/B testing and performance analysis, refining campaigns to maximize ROI
- Collaborated with the Wildcat team to handle sensitive data and provided daily reporting, ensuring smooth campaign execution
Senior Associate- Google Ads Consultant
WNS GLOBAL SERVICES Pvt. Ltd.
01.2020 - 03.2022
- Managed mid-cap North American accounts, optimizing campaigns, ads, bidding strategies, and extensions
- Identified upsell opportunities, including smart bidding and new campaign settings to enhance performance
- Successfully met targets for 5 consecutive quarters, leading to the management of a 5-member team
- Oversaw team performance, conducted training, managed leave requests, and handled daily operations
Education
B.COM(Hons.) - Hons
University of Delhi
08-2020
High School -
D.A.V Public School
03-2017
Skills
- Google Ads, Bing Ads, Amazon Ads expertise
- Campaign setup, scaling, and performance enhancement
- A/B testing for ads and landing pages
- Data analysis with Google Analytics
- Reporting with Excel and Google Data Studio
- Leadership in team mentoring and training
- Strategic media planning for seasonal campaigns
- Automation scripts and bid management tools
Accomplishments
- Recognized as Employee of the Month in May 2024 for outstanding performance and contributions.
- Continuously acknowledged with multiple appreciation emails and messages from clients and the onshore team for delivering exceptional results.
Certification
Google Search Ads Professional
Google Ads Search
Google Ads Display
SA360
Google AI powered shopping campaigns
Microsoft Bing Ads
Amazon Ads
Prisma
Timeline
Manager - Paid Search
Group M Media India Pvt. Ltd.
11.2023 - Current
Senior Associate- Digital Market & Research
Google Operations Center
03.2022 - 10.2023
Senior Associate- Google Ads Consultant
WNS GLOBAL SERVICES Pvt. Ltd.
01.2020 - 03.2022
Google Search Ads Professional
Google Ads Search
Google Ads Display
SA360
Google AI powered shopping campaigns
Microsoft Bing Ads
Amazon Ads
Prisma
B.COM(Hons.) - Hons
University of Delhi
High School -
D.A.V Public School
Similar Profiles
Dhiraaj KesariaDhiraaj Kesaria
Business Director at Wavemaker, Group M Media India Pvt. Ltd.Business Director at Wavemaker, Group M Media India Pvt. Ltd.
NEERAJ RAINEERAJ RAI
Specialist Print Production at OMNICOM MEDIA GROUP INDIA PVT. LTD. (Annalect India)Specialist Print Production at OMNICOM MEDIA GROUP INDIA PVT. LTD. (Annalect India)
Pavan Kumar VenigallaPavan Kumar Venigalla
Senior Automation Test Engineer at Operative Media (India) Pvt LtdSenior Automation Test Engineer at Operative Media (India) Pvt Ltd