Pamela Egan

• Group Sales lead and consultant for newly acquired entities enabling faster and efficient integration of newly acquired sales organisations globally of the BPP Lyceum Education Group.
• Sales lead for Firebrand Entity project in 2025. Project focus switching course delivery to online from Hybrid/Classroom.
• Sales lead for growth project for The Digital education Group within BPP leading B2C online transactional digital sales teams in multiple educational disciplines.
• Group Sales lead working with External consultant Marlin 5 with the objective of standardising sales processes for online sales globally and leading the digital transformation of online sales teams .
• Working with AIB (Australian Institute of Business) a more recent acquisition on overall sales integration items and growth objectives in 2026.

Digital Marketing Institute is the global leader in certified professional qualifications in Digital Marketing and Social Selling. Operating in 115 countries from our base in Dublin, we have certified 100k+ people and are the largest certification body in Digital Marketing. We have 300k+ members. In 2020 we launched a strategic partnership with the American Marketing Association offering Dual Certification on core course content.

During this period the Digital Marketing institute had evolved from a start up and were now focused on global growth.

As the Global Sales Director my responsibilities included but were not limed to

• Devised innovative sales strategies for expansion into new international territories.
• Led and implemented change management initiatives for smoother transitions during organisational restructuring.
• Established and managed US based sales team in 2018 to enable growth in US market .
• Established and managed Australian based sales team in Brisbane focused on Australian/Asia region.
• Crafted exceptional sales journeys aligned to customers wants and needs.
• Transitioned the sales organisation to Salesforce CRM
• Researched and implemented Outreach technology , AI revenue execution platform enabling sales teams to automate outreach across multiple sales channels.
• Installed sales enablement manager to equip sales teams with on demand training, content, tools and strategies to close sales efficiently.
• Promoted a proactive approach towards continuous professional development amongst staff members, fostering career progression opportunities and aiding employee retention.
• Hiring , and on the Job training of Sales Management team.
• Cross functional collaboration with all other departments to ensure sales objectives and goals were aligned with all other business areas.
• Successfully reached multi-million-pound targets whilst adhering strictly to financial guidelines set by the organisation.
• Presented sales data and insights weekly to leadership to aid strategy development and planning.

• Recommended improvements on business processes for optimised client engagement.
• Led the implementation of customer management platform.
• Reconfigured the sales pipeline process and apportioned greater significance to high-value clients maximising contact time with same.

• Responsible for growth of commercial activity throughout UK regions. In this role I executed commercial strategies designed to both retain existing customer relationships and develop future commercial opportunity.
• Represented the values associated with Dell brand while successfully growing commercial scale within areas of hardware, software, storage and services.
• Managed,trained and mentored team of 12 internal and 4 external key account managers within a target-driven culture.
• Championed lead generation initiatives that resulted in new client acquisition and recognition of legacy accounts.
• Devised and implemented goal-orientated KPI’s aimed at achieving £8m-£10m per quarter revenues.
• Negotiated contracts with prospective clients to secure profitable deals.
• Developed competitive pricing strategies for increased market share.
• Conducted thorough competitive analysis using publicly available datasets; providing actionable recommendations based on findings.
• Presented at various key customer events.
• Partnered with HR department in staff recruitment process to maintain high-performing sales team.
• Promoted an environment that fostered personal development amongst team members resulting in higher job satisfaction levels.
• Management scope also included 3 sales support managers and 3 sales coaches .

• Led performance reviews, identified areas for improvement.
• Managed and mentored a team of 12 coaching & training staff.
• Planned and delivered targeted training content which reflected the commercial goals of 120 account managers throughout the organisation.
• Communicated best practice training initiatives throughout EMEA regions.

• Operated within fast-paced target-driven environment while managing various sales teams supporting growth objectives in UK and Ireland
• Led high-performance sales teams, ensuring achievement of targets.
• Streamlined sales processes to enhance team productivity.
• Guided team members on best practices in up-selling and cross-selling techniques, leading to enhanced customer value proposition.
• Supported front-line sales teams with well-coordinated administrative operations.
• Redeployed to India for 12 month period in advance of out-sourcing programme. Responsible for recruitment,selection and training of new out-sourced management team based in Hyderabad,India.

• Managed complex sales cycles for maximised business growth.
• Developed multi-level contacts within key accounts to enhance communication channels.
• Identified opportunities for cross-selling, created additional revenue streams.
• Strengthened key client relationships by developing tailored account strategies.
• Consistently achieved goals and targets in excess of £1 million annually.