Digital Marketing Trends
Pallavi Dalmia
M.Sc. Digital Marketing And Analytics
Dublin
Summary
Dynamic and results-driven Portfolio Manager with over 4 years of experience in managing debit and credit card products, driving revenue growth, and enhancing customer engagement. Expertise in product management, business analytics, and marketing. Currently pursuing an MSc in Digital Marketing and Data Analytics from Dublin Business School. Open to opportunities in the cards and payments sector.
Overview
4
4
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Product Portfolio Manager – Debit Cards
HDFC Bank
9 2022 - 8 2023
- Portfolio manager for Debit Cards – Contactless and Cross border (International) Spends and Activation for Segmented Variants
- Designed Marketing Creative for Campaigns – Incremental in achieving spends to 7% from 4%
- Analysis on High Net worth (HNW) customer base, to drive international spends and activation.
- Presented detailed reports on portfolio performance, highlighting key drivers of growth and areas of improvement.
Product Portfolio Manager – Credit Cards
Kotak Mahindra Bank
03.2020 - 08.2022
- Product portfolio manager for Credit Cards – Value Added Services like CPP, OneAssist, Cash, FASTag and Insurance
- Met over 120% of revenue goal all 2 years
- Led team of 4 different channels cross functional from product conception through launch and multiple iterations
- Implemented Agile ideation plan, collecting and implementing 30% more ideas from employees than the historical best
- Overall cost savings of 10 lakhs
- Instrumental in reducing policy cancellation rates by 12% to low single digit.
- Optimized asset allocation for improved returns with thorough market research and analysis.
Deputy Manager- Home Loan
Kotak Mahindra Bank
05.2019 - 02.2020
- Achieve set targets on month on month basis, delivery of volumes, IRR, Fee
- Conduct business in manner to maintain operational, process and regulatory compliance and also ensure quality is maintained
- Functioned as point of contact for project administrators and managers focused on timely and successful completion of full lifecycles of assigned projects.
Internship Student – Insurance Revenue
Aditya Birla Capital
02.2018 - 05.2018
- Responsible for generating Sales Revenue for company Rs
- 2 lakh
- Prepared Cost Structure for Print Ads, Ad Campaigns, Health Campaigns
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
- Gained practical experience in various aspects of the field, applying academic knowledge to real-world situations.
Education
Master of Science - Digital Marketing and Analytics
DBS
Dublin 04.2001 -
Master of Science - Marketing And Finance
ICFAI Business School
Mumbai, India 04.2001 -
Commerce and Economics
Ghanshyamdas Saraf College of Commerce And Arts
Mumbai, India 04.2001 -
Skills
Digital Marketing: Expertise in online marketing communications and web marketing management
Data Analysis: Proficient in data and digital marketing analytics
Visualisation Tools: Knowledge in business intelligence and visualisation
Web Metrics: Skilled in managing and analyzing web marketing metrics
Effective Communication
Team Management
Leadership
Process Improvement
MS Office Tools
Jobinterest
Senior opportunities in the cards and payments sector
Personal Information
Visa Status: Stamp 2 Visa
Certification
Data Studio
Interests
Data Analytics and Visualization
Fintech Innovations
Customer Behavior Analysis
Strategic Marketing
Emerging Technologies in Payments
Reading Business and Technology Books
Networking and Professional Development
Timeline
Data Studio
04-2024
Google Analytics
04-2024
Product Portfolio Manager – Credit Cards
Kotak Mahindra Bank
03.2020 - 08.2022
Deputy Manager- Home Loan
Kotak Mahindra Bank
05.2019 - 02.2020
Internship Student – Insurance Revenue
Aditya Birla Capital
02.2018 - 05.2018
Master of Science - Digital Marketing and Analytics
DBS
04.2001 -
Master of Science - Marketing And Finance
ICFAI Business School
04.2001 -
Commerce and Economics
Ghanshyamdas Saraf College of Commerce And Arts
04.2001 -
Product Portfolio Manager – Debit Cards
HDFC Bank
9 2022 - 8 2023