ÓRLA DUFFY

Senior SMB Account Executive, Install Base - Aug 23 to May 24

Senior SMB Account Executive, New Business - Feb 23 to Aug 23

SMB Account Executive, Digital Business - Jun 21 to Feb 23

• Consistently surpassed quotas, achieving 128% in FY22 and 112% in FY23.
• Represented DocuSign during public webinars to highlight customer success stories.
• Developed robust pipeline through strategic prospecting efforts.
• Delivered customised sales and product presentations both online and face-to-face.
• Managed complex deal cycles, prioritising transparency and long-term customer satisfaction.
• Collaborated with cross-functional teams to create innovative, customer-focused solutions.

• Consulted with e-commerce founders to align solutions with business objectives.
• Achieved highest close rate year-to-date 2025 through data-driven sales strategies.
• Sourced and closed new business in collaboration with BDR, Customer Success, and Underwriting teams.
• Conducted solution-led discoveries using MEDDIC, leading best practices within the team.
• Coached BDRs individually to enhance outreach, lead quality, and conversion rates.
• Attained 80% meeting-to-deal conversion by leveraging in-depth discovery calls.

• Generated opportunities in cloud-based observability, exceeding qualified pipeline quota by 114% in FY20 and 118% by June FY21.
• Recognised as top performer, awarded SDR 'MVP' for Q1 and Q2 2021.
• Selected to represent SDRs in developing and implementing company-wide sales methodology training.

• Highest performing BDR Q1 - 3 2019.
• Created customised, customer-focused lead generation strategies to prospect target markets.
• Trained new members of sales/marketing teams on multiple systems - Salesforce, Hubspot, Outreach, Dun & Bradstreet and Chorus.
• Involved in implementation of Dun & Bradstreet, Outreach, Hubspot and Chorus.