OLSEN D'SOUZA
Dublin,Leinster
Summary
A strong leader with team building skills achieved through clear communication of expectations and rewards. Detail-oriented analytical thinker with superior consultative skills. Applies critical thinking to achieve complex business objectives, transforming data into meaningful insights. Possesses strengths in research, negotiation and cost-benefit analysis. Results-oriented leader with rich career history in product marketing. Proven ability to direct explosive sales growth, successful new product launches and innovative client acquisition strategies. Experienced in overseeing small teams to secure impressive customer-focused metrics.
Overview
7
7
years of professional experience
Work History
Digital Marketing & Analytics Intern
Emydex Technology
Blanchardstown, Dublin
06.2023 - 08.2023
- Conducted market analysis to identify key customer segments and growth opportunities.
- Embedded SEO best practices within blog content creation and keyword research.
- Managed email campaigns reaching 25+ magazine and newspaper companies.
- Actively participated in brainstorming sessions to develop blog and campaign ideas.
- Enhanced digital marketing strategies by providing innovative content ideas.
- Set up and generated reports to analyse Google Analytics data.
- Created optimised ads and social media content through A/B testing.
- Optimised PPC ad campaigns to achieve 0.3% higher conversion rates.
Media Operations Manager
IPG Mediabrands - Universal McCann
India
01.2022 - 07.2022
- Co-ordinate with the vendor teams to better the marketing strategies
- Responsible for Search Engine Optimisation upkeep and new strategy introduction
- Proof-checked Search Engine Marketing/AdWords campaign created by vendor team
- Conducted website optimisation based on Search Engine Optimisation/Search Engine Marketing performances, creating and setting up campaigns and tags for Prisma with accurate descriptions for the Ad ops team
- Co-ordinating with the Ad ops team to ensure creative structure is in line with the client demands
- Brainstorming with the team members to come up with new and most effective mediums of advertisements and media plans for optimum reach and use of the budget
- Liaising with the Ad ops team and the client to ensure a smooth run of the campaign from start to end
Consultant
DWAO - Digital Web Analytics and Optimization
India
09.2021 - 12.2021
- Co-ordinating with other teams to ensure accurate tagging implementation across the website and app
- Created actionable and measurable KPIs and success metrics to facilitate strategic reporting and evaluation.
- Engaging in client management to work on and generate reports on client's special requests
- Formulated and implemented robust data management strategies from testing through to reporting.
- Ensuring the constant and smooth flow of timely reports being sent out to the client side with the highest accuracy
- Recommended improvements to existing business strategies to drive growth.
- Liaising with the team to ensure smooth functioning and timely delivery of reports to the client
- Communicated highly technical concepts to audiences with varying levels of understanding.
Associate Process Manager/Consultant
eClerx Services Limited
India
11.2018 - 08.2021
- Generated insights for the client's sites and pointing out flaws or potential areas of improvement, with an improvement of 0.&% in sales conversion rate
- Engaged in client interaction to work on and generate reports based on client's special requests
- Ensuring the constant and smooth flow of timely reports being sent out to the client side with accuracy and quality
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Liaising with the team to ensure smooth functioning and timely delivery of reports to the client
- Constant learning of concepts pertaining to Data Science
- Planned revenue generation strategies designed for growth.
- Led and managed administrative staff to maintain smooth daily operations.
- Analysed and resolved complex resource management issues for optimised scheduling.
Research Analyst
Directi: Media.net
India
05.2016 - 11.2018
- Enhanced customers' portfolio performance by ensuring continuous improvement and maximising results on a daily basis with an improvement of 0.5% up to 3%.
- Checking content, quality and accuracy of each concept to maximise ROI for each advertiser / publisher and deliver satisfaction
- Monitoring and enforcement of acceptable usage policies in cases of system abuse, illegal usage, misrepresentation etc
- Liaising with the Business Development Specialists to facilitate maximization of revenue/ ensure smooth functioning of the department.
- Responded to internal and external queries about data and research.
- Contributed to development of research tools using strong knowledge of quantitative and qualitative methodologies.
- Measured effectiveness of marketing programmes and strategies by defining research objective and determined best methods to meet project aims.
- Tested internal processes, policies and protocols for efficiency and improvements.
- Mentored and managed market analysis team members.
Education
Msc of Science - Digital Marketing and Analytics
Dublin Business School
Bachelor of Commerce - undefined
S.K. Somaiya
Skills
- SaaS Marketing
- SEO/SEM proficiency
- Data analysis
- Client management
- Media Planning
- Team management
- Videography
- Customer demographics understanding
- Email Marketing
- Marketing strategy
- Communication and writing skills
- Web analytics
- Strategic planning
- Content Development & Marketing
- Project Management
Tools & Softwares
- Google Analytics
- Google AdWords
- Google Research
- DCM
- Adobe Analytics - Intermediate
- Microsoft Office - Advanced
- Prisma
- WordPress
- Pipedrive
- OBS Studio
- Canva
- DaVinci Resolve
Timeline
Digital Marketing & Analytics Intern
Emydex Technology
06.2023 - 08.2023
Media Operations Manager
IPG Mediabrands - Universal McCann
01.2022 - 07.2022
Consultant
DWAO - Digital Web Analytics and Optimization
09.2021 - 12.2021
Associate Process Manager/Consultant
eClerx Services Limited
11.2018 - 08.2021
Research Analyst
Directi: Media.net
05.2016 - 11.2018
Msc of Science - Digital Marketing and Analytics
Dublin Business School
Bachelor of Commerce - undefined
S.K. Somaiya
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