Olivia Park
Dublin,Ireland
Summary
Dynamic and results-oriented Operations & Marketing Manager with 10+ years’ experience driving growth, efficiency, and brand visibility across customer-focused industries. A proven leader who thrives in fast-paced environments, adept at managing cross-functional teams, executing strategic marketing campaigns, and overseeing multi-location operations. Highly skilled in CRM, digital marketing, and staff development, with a sharp focus on data-driven decision making and customer engagement.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
Work history
Operations & Marketing Manager
PIERCED & The Ink Factory
Dublin
2024.01 - 2025.05
- Solely managed the entire marketing function: content creation, campaign execution, design, and performance reporting.
- Led all aspects of digital, social, PR, and print marketing for both brands.
- Directed quarterly photoshoots and creative direction, aligning with business goals.
- Implemented comprehensive marketing strategies and automation across CRM, email, and SMS.
- Led SEO/SEM and paid media campaigns to drive lead generation and brand awareness.
- Oversaw brand management, website optimization, and customer experience strategies.
- Introduced performance dashboards and KPIs to evaluate success and guide decisions.
- Coordinated daily operations, including logistics, procurement, and admin support.
- Established partnerships, fostering company reputation and outreach.
- Conducted market research, identifying emerging trends and opportunities.
- Optimised ad spend through strategic pay-per-click campaign management.
Area Manager
PIERCED
Dublin
2022.01 - 2025.05
- Managed operations across 4 locations in Dublin and Cork; led staff communication and morale.
- Analysed business performance using KPIs, customer feedback, and financial metrics.
- Built SOPs and executed all training and onboarding initiatives.
- Facilitated communication between the executive team and frontline staff.
- Managed rosters, accounts reconciliation, and stock control via Shopify.
General Manager
The Ink Factory & PIERCED
Dublin
2021.06 - 2021.12
- Supported the expansion of both companies; acted as interim staff across departments.
- Managed scheduling, payroll, client service, and internal communications.
- Executed marketing strategies and coordinated major charity and PR events.
- Recruited and onboarded new staff; maintained digital and social presence.
Store Manager / Marketing & Project Manager
The Ink Factory
Dublin
2019.07 - 2021.06
- Oversaw store operations and all financial KPIs.
- Scheduled 20+ sole traders and staff using Acuity.
- Directed customer service, marketing campaigns, and tech implementation.
- Managed events, videos, promotions, and internal training.
Bookings Manager (Temp)
37 Dawson Street
Dublin
2019.05 - 2019.07
- Managed all venue bookings, communications, and internal coordination.
Education
BA - Business Studies and French
Trinity College Dublin
2016.01 - 2019.01
BA - Mathematics and Statistics
Concordia University
2009.01 - 2011.01
High School Diploma - undefined
St. Paul’s
Trenton, Ontario 2004.01 - 2008.01
Skills
- Strategic Marketing & Campaign Execution
- Operations & Staff Management (Multi-site)
- Budgeting, Forecasting & KPI Management
- CRM & Marketing Automation (Mailchimp, Intercom)
- Digital & Social Media Strategy (Meta Business, SEO/SEM)
- Brand development
- Brand Development & Public Relations
- Data Analysis & Reporting (Google Analytics, HubSpot)
- Training, SOP Development & Onboarding
- Stakeholder Communication & Leadership
- Tools: Canva, Shopify, Stripe, WordPress, Trello, Acuity, Clover
- Cross-functional teams leadership
Languages
English
Native
French
Upper intermediate
Timeline
Operations & Marketing Manager
PIERCED & The Ink Factory
2024.01 - 2025.05
Area Manager
PIERCED
2022.01 - 2025.05
General Manager
The Ink Factory & PIERCED
2021.06 - 2021.12
Store Manager / Marketing & Project Manager
The Ink Factory
2019.07 - 2021.06
Bookings Manager (Temp)
37 Dawson Street
2019.05 - 2019.07
BA - Business Studies and French
Trinity College Dublin
2016.01 - 2019.01
BA - Mathematics and Statistics
Concordia University
2009.01 - 2011.01
High School Diploma - undefined
St. Paul’s
2004.01 - 2008.01