Oleksandr Shcherbyna
Enniscorthy
Summary
Dedicated and results-oriented sales and distribution manager with over 13 years of continuous experience, including extensive knowledge in strategic regional development and trade marketing. Fluent in Ukrainian and Russian, with intermediate English proficiency. Experienced in leading teams, negotiating with key accounts, and developing innovative sales strategies.
Overview
11
11
years of professional experience
Work History
Sales and Installation of Interior Doors / Welder
Self-Employed, Private Entrepreneur
Kherson
01.2020 - 02.2023
- Founded and operated a small business focused on the sale and installation of interior doors and welding services
- Managed all aspects of the business including client acquisition, product sourcing, installation, and after-sales service
- Developed and maintained relationships with suppliers and customers, ensuring high levels of satisfaction and repeat business
- Performed custom welding projects according to client specifications, highlighting attention to detail and craftsmanship.
Regional Director – North
TM "Novyi Styl"
Kherson, Kyiv
06.2018 - 02.2022
- Oversee sales and marketing strategies across four regions, ensuring achievement of sales targets and strategic growth
- Conduct market analysis and competitor surveillance to adjust strategies accordingly
- Manage key account negotiations and relationships, enhancing brand presence and market share
- Develop and implement trade marketing events, training programs for new recruits, and performance evaluations for ongoing development.
Area Manager
Philip Morris Sales and Distribution
Kirovohrad and Cherkasy Regions
06.2012 - 06.2018
- Directed sales operations through company representatives and regional distributors, ensuring adherence to company goals
- Designed and implemented distributor motivation programs which increased measurable distribution KPIs
- Led new client engagement strategies and improved existing workflows, enhancing overall regional performance.
Education
Master’s Degree in Organizational Management and Administration -
Poltava University of Economics and Trade
01.2012
Associate Degree in Population Services -
Kherson Economic-Legal College
01.2008
Skills
- Proficient in Microsoft Office Suite
- Analytical thinking and quick learning capability
Car
Personal car
Personal Information
- Date of Birth: 09/13/88
- Driving License: Category B
Languages
- Ukrainian, Fluent
- Russian, Fluent
- English, A2
Training
- Selling Skills
- Supervisory Skills
- Interviewing Skills
- DISC Model Training
Timeline
Sales and Installation of Interior Doors / Welder
Self-Employed, Private Entrepreneur
01.2020 - 02.2023
Regional Director – North
TM "Novyi Styl"
06.2018 - 02.2022
Area Manager
Philip Morris Sales and Distribution
06.2012 - 06.2018
Master’s Degree in Organizational Management and Administration -
Poltava University of Economics and Trade
Associate Degree in Population Services -
Kherson Economic-Legal College
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