Ntobeko Ndiweni

• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Leveraged HubSpot and MailChimp to implement email campaigns and monitor performance.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 300%
• Leveraged MailChimp and HubSpot to implement email campaigns and monitor performance
• Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs

• Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
• Collaborated with leadership team to identify relevant questions and determine best methods of collection.
• Streamlined research processes to meet tight deadlines for multiple projects.
• Distilled large amounts of information and produced reports, spreadsheets and documents outlining key details.
• Increased brand awareness on Facebook, Instagram, Twitter, LinkedIn from 13K to 150K, during two weeks by optimising target audience through A/B testing for advertising, which allowed marketing manager to grow subscribers by 214%, from 7K to 15K.
• Developed automated responses from intelligence gained from customer responses, to increase response rates from 12 to 50 day; which allowed digital communications team to focus on complex queries; this reduced reply times by 75%, from 4 hours to 1 hour, increasing customer service and retention rates.
• Organised and compiled project data from 6 months in collaboration with sales team, to create case studies and presentations for promotional activities using Adobe Suite: Photoshop, Illustrator, InDesign and Prezi.

Managed and executed strategic marketing devising goals and budgets, built frameworks for lead generation and conversion. Planned events and coordinated scientists, engineers and mathematicians from tech companies to vacation camps, to share their expertise with young people through joint experiments, problem-solving and careers coaching. Monitored, analysed and evaluated PR efforts to optimise communication channels, creating radio, newspaper, online and social media advertisements, using SEO tools such as Google Insights and Trends.

• Established email marketing campaign with weekly email newsletters, grew subscribers to 300 in 3 months, used Mail Chimp to manage lists. Analytics increased customer engagement informed website blog content and social media content strategy.
• Developed and executed zero-waste marketing events, used environmentally friendly promotional materials designed, used Adobe Suite (Photoshop, Illustrator, InDesign), saved $4K from marketing budget in 10 weeks.
• Operated media analytics using Google Analytics, HubSpot to implement website content, blogs, email marketing, conducted A/B testing to optimise messaging for critical stakeholders.
• Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Completed in-depth reviews of market conditions and customer preferences.
• Identified appropriate marketing channels and target customers for campaigns.
• Coordinated with social media, public relations and other teams to execute product introductions.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans

Managed marketing and school recruitment activities across the United Arab Emirates, Taught and created workshops to 3000 high school students, increased student admissions for both the Foundation and Undergraduate programs.

• Worked closely with academics to develop materials and ran workshops in more than 21 private schools to promote degree programmes offered by newly opened university in the UAE.
• Researched and developed materials in collaboration with employers, to reflect the type of skills that are required in the future and matched these with degree pathway choices, to enable students to understand career progression routes, offered by education.
• Represented the university at an education exhibition fair, Gulf Education & Training Exhibition (GETEX) which is annually attended by more than 600,000 people (students, employers and universities). The focus was to explain the degree offerings and possible careers on completion
• Led projects and analysed data to identify opportunities for improvement.
• Developed and maintained courteous and effective working relationships.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Used Microsoft Word and other software tools to create documents and other communications.
• Proved successful working within tight deadlines and fast-paced atmosphere.

• Taught over 1000 undergraduate students in a variety of Business and Marketing courses. Integrated multimedia approaches and used instructional technology (podcasts, videos). Coordinating coursework and examinations, conducting tutorials and workshops.
• Conducted research, gathered information from multiple sources and presented results.
• Created plans and communicated deadlines to complete projects on time.
• Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
• Led projects and analyzed data to identify opportunities for improvement.
• Designed and delivered Consumer Behaviour and Innovation Management courses, incorporating modern theories and digital methods to executing marketing principles.
• Taught Critical Writing and Analysis course to freshers to bridge the gap between high school and university, used insights gained from tutorials to create podcasts, video presentations, blogs, infographics and manuals using Adobe Premiere, Prezi and MS PowerPoint to engage students.

Developed multi-channel marketing campaigns which included executing radio, TV, online advertisement and social media campaigns in the United Arab Emirates and the Philippines. Direct reporting lines to the Marketing Director and CEO providing progress reports on accounts, and wrote grants and proposals for government funding.

• Coordinated and managed a USD$1million online & offline marketing campaign, for radio, TV, social media marketing, & Google Ads; this increased seasonal fundraising by 30% to USD$14million.
• Conceptualised, directed and produced video and photograph shoots in the Philippines in collaboration with translators and production crew, to create a 20-minute documentary and content for print and social media.
• Organized logistics for marketing and proposal strategy meetings.
• Created press releases and announcements, newsletter articles and website copy.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Researched, gathered and edited proposal materials.
• Diversified and enhanced website pages and social media platforms to boost reach.
• Wrote copy that maintained compliance with corporate and legal guidelines.