Dynamic marketing and events professional with a proven track record in diverse industries, recognized for creating impactful digital marketing strategies that enhance brand visibility. Expert in managing high-profile events that drive engagement, consistently leveraging exceptional organizational and creative skills to execute projects with precision. Committed to delivering innovative solutions that elevate brand presence and foster meaningful connections.
Overview
17
17
years of professional experience
Work History
Marketing Executive
Pembroke Dental
03.2023 - Current
A key member of the company's management team.
Developed and executed digital marketing strategies.
Lead the creation and delivery of engaging customer content across multiple channels, including email, LinkedIn, Instagram, Facebook, blogs, and the company website.
Effectively use CRM system for creating personalized marketing campaigns.
Develop comprehensive marketing plans that align with company objectives
Creation of marketing collateral, including promotional materials, advertisements, and digital content
Optimized campaign effectiveness through metric monitoring and analysis.
Analyzed industry trends to suggest new digital marketing strategies.
Collaborated with external agency to enhance Google Ads efficiency.
Project managing the development of a new website
Developing a new strategy for improved internal communications, staff training and onboarding of new employees
Worked with multiple departments to align marketing activities with company objectives.
Events & Marketing Coordinator
Carlow Brewing Company
03.2017 - 03.2023
Organising, executing and managing all brewery activations, events, festivals, sponsorships and promotional activities
Evaluating event success through post event analysis
Design, creation and management of E-Commerce websites for Radical Drinks and Brewery Corner
Managing and planning all digital and online activity including social media for 8 different brands, website design, website management and maintenance, SEO, blogs and email marketing campaigns
Utilize data analytics and audience insights to measure, optimize and improve marketing activities
Identifying and negotiating new sponsorship and event opportunities
Building and maintaining relationships with sponsorship partners
Overseeing the production and distribution of marketing materials for domestic and export markets
Sourcing, ordering and concept creation for point-of-sale materials and event branding
Liaising with and supporting the Sales Manager, Business Development Manager, Export Manager, and wider sales team to maximize sales performance within the on and off-trade.
Work directly with key internal and external stakeholders, including media, PR, videographers, and photographers.
Event, social media, and marketing support for Brewery Corner Bar.
E-Commerce & Marketing Executive
Electro City
10.2016 - 03.2017
Updating the Electro City and Euronics websites with new products, price changes etc..
Processing online orders from start to finish
Fraud checking payment details of online customers using Sage Pay
Packing and preparing all products to go out for delivery
Answering customer queries through email, phone and web chat
Performing administrative duties relating to online orders
Assisting in all marketing activities
Events Assistant
KPB Live
06.2016 - 12.2016
Managing the box office for events such as St John’s Priory Summer Series concerts, Open Air Cinema in Kilkenny Castle and a series of concerts in St Canice’s Cathedral
Set up and take down before and after the events
Crowd control
Marketing and Events Manager
Coyotes Late Bar & The Stock Exchange Bar
07.2015 - 05.2016
Development, delivery & management of marketing projects within budget, deadlines & quality criteria
Developing new & strengthening old business relationships
Liaising daily with event companies regarding party bookings & enquiries
Overseeing the marketing of all campaigns and promotions
Creating brand awareness for The Stock Exchange & Coyotes Late Bar
Communicating with target audiences & managing customer relationships
Website and social media management
Digital Marketing
Writing press releases & advert copy
Managing the production of marketing materials and ensuring these materials are of a high standard
Arranging for the distribution of marketing materials
Sourcing advertising opportunities & placing adverts in local/national press
Producing and running all aspects of events in the venue
Handling all telephone and email enquiries
Office administration
Events Assistant
Milestone Inventive
05.2014 - 12.2014
Being part of the team that organised and produced events such as The Galway Continental Christmas Market, The Dublin Christmas Market, The Galway International Oyster & Seafood Festival and National Heritage Week
Assisting in the production of the concessions and markets at Sligo Fleadh Cheoil, Sligo Live and Spraoi
Stage management, programming, site management, sourcing and booking equipment, dealing with and solving customer queries, sending and filing documents such as invoices and trader documentation, office administration, marketing, public relations and social media management
Working on the box office for The Galway Oyster festival which involved greeting customers, giving information about the festival, keeping a log of all cash coming in and selling tickets for the various nights of the festival
Events Assistant
Happy Valley Music & Arts Festival
06.2010 - 01.2013
Stage management, artist liaising, selling tickets, cash handling, stock taking, programming and customer service
Events Assistant
Carlow-Kilkenny’s got Talent
09.2008 - 11.2009
Collecting an entry fee from performers, taking votes from the attendees, stage managing, crowd management and customer service
General Operative
Galway Theatre Festival
10.2012
Meeting festival attendees, taking tickets, ensuring that people were in the right place and being available in case of emergency
Education
Bachelor of Business Degree - Event Management with Public Relations
Galway-Mayo Institute of Technology
01.2015
FETAC Level 5 Certificate - Information Processing
Waterford College of Further Education
01.2008
Skills
Website Design and Maintenance
Experienced with Microsoft Office Suite
Adobe Photoshop Proficiency
Visual Content Creation with Canva
References
References available upon request.
Timeline
Marketing Executive
Pembroke Dental
03.2023 - Current
Events & Marketing Coordinator
Carlow Brewing Company
03.2017 - 03.2023
E-Commerce & Marketing Executive
Electro City
10.2016 - 03.2017
Events Assistant
KPB Live
06.2016 - 12.2016
Marketing and Events Manager
Coyotes Late Bar & The Stock Exchange Bar
07.2015 - 05.2016
Events Assistant
Milestone Inventive
05.2014 - 12.2014
General Operative
Galway Theatre Festival
10.2012
Events Assistant
Happy Valley Music & Arts Festival
06.2010 - 01.2013
Events Assistant
Carlow-Kilkenny’s got Talent
09.2008 - 11.2009
Bachelor of Business Degree - Event Management with Public Relations
Galway-Mayo Institute of Technology
FETAC Level 5 Certificate - Information Processing
Waterford College of Further Education
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