Nishanth Moorthy

Campaign Specilaist

Summary

Results-driven Digital Marketing professional with 2 years of experience in SEO, PPC, social media, and data analytics. Passionate about leveraging data-driven insights to optimize campaigns, increase engagement, and drive business growth. Skilled in tools like Google Analytics, Meta Ads, Power BI, and AI-based marketing automation.

Overview

years of professional experience

Work History

Application Support Engineer

Tata Consultancy Service

12.2021 - 04.2024

Tools used: SQL Server, Oracle DB, Jira, ServiceNow, Excel, Linux

Managed application support for enterprise clients, including performance monitoring and incident resolution.
Wrote and optimized SQL queries to extract user data for debugging and report generation.
Partnered with business teams to resolve system issues related to data feeds and user access.
Supported system migrations and implemented process automation improvements using internal tools.
Documented user guides and support processes to improve team knowledge base.

Education

Master of Science - Digital Marketing and Analytics

Dublin Business School

05-2025

Bacholares of Engineering -

RMK Engineering College

06-2021

Skills

Campaign management
SQL and data querying
Marketing automation (Unica, Xtremepush)
Email and SMS marketing
Data analytics and reporting
Stakeholder collaboration

CRM and audience segmentation
Technical issue resolution
Agile and cross-team coordination
Email marketing
A/B testing and performance optimization
SEO, SMM

Certifications

Google Analytics 4 | Google
HubSpot email marketing
Marketing analytics – Nano degree (Udacity)
Familiar with: UNICA (learning), Xtremepush (research project), Tableau, Power BI, and Meta Ads
Meta Certified Digital Marketing Associate | Meta
Digital advertising certification| HubSpot

Affiliations

Marketing Project Lead, College Management Club – Built and executed a digital campaign that increased student website engagement by 40%
Freelance campaign analyst – helped a small business (Cricket Academy, Travel Agency) improved website traffics by 25%, Generated over 150 qualified leads in 20 days and increased email signups by 25%

Timeline