NISHANT RAJPUT

Organized and dependable professional skilled in managing multiple priorities while maintaining a positive attitude. Proven track record as a Sales Associate with extensive experience in customer service and sales. Demonstrated ability to drive sales growth, enhance customer buying experiences, and elevate company visibility within target markets.

Social media and digital marketing strategy | Wakka Ball toy launch| Nov 2024

• Spearheaded the development of a comprehensive six-month social media marketing campaign for a new children's educational toy, targeting parents, educators, and developmental experts
• Conducted competitive benchmarking and audience analysis to inform content strategy and channel selection (Instagram, Facebook, TikTok)
• Created a full-funnel content calendar and produced a suite of digital assets, including a 45-second promotional video, an educational infographic, and six platform-specific social media posts
• Authored a 1,000-word campaign rationale, pitching a cohesive strategy to enhance brand awareness, community engagement, and online sales
• Skills: social media strategy, content creation, campaign management, market research, video editing (CapCut/Premiere Pro), graphic design (Canva/Adobe Creative Suite), consumer psychology, website UX/UI review

Service marketing analysis and improvement plan | Transport for Ireland (TFI) | Oct 2024

• Led a team to diagnose critical service failures for Ireland's national bus service, utilizing the Gaps Model of Service Quality and Service Blueprinting frameworks
• Executed a multi-method research approach, including ethnographic field studies, a user survey (N=22), and social listening to gather qualitative and quantitative data on punctuality, overcrowding, and communication issues
• Synthesized research findings into a detailed report, presenting data-driven solutions such as real-time tracking implementation, demand-based scheduling, and enhanced digital communication protocols
• Skills: service marketing, qualitative and quantitative research, data analysis, root cause analysis, ethnography, survey design, report writing, stakeholder presentation

Pricing Strategy & Consumer Behavior Research | Restaurant & Bar Industry | March 2025

• Designed and executed a market research project to analyze the impact of psychological pricing (€X.99) versus premium pricing on consumer spending and perceived value
• Developed and distributed a survey that gathered 115 responses, followed by statistical analysis (T-tests, correlation matrices) using Jamovi and R to test three key hypotheses
• Delivered actionable recommendations on price presentation, menu design, and targeted marketing, providing restaurateurs with a data-backed framework to optimize pricing for different demographics
• Skills: marketing analytics, pricing strategy, consumer behavior, survey design and analysis, statistical analysis (Jamovi, R), A/B testing, data visualization, and insight generation

B2B Sales & Marketing Strategy Proposal | Horizon Innovations | April 2025

• Collaborated in a consultancy team to develop a winning request for proposal (RFP) for a technology firm establishing a new European inside sales team
• Researched and defined a commercially attractive niche within the SMB sector, crafting a unique value proposition
• Outlined an integrated marketing strategy for lead generation and a structured sales strategy for pipeline management
• Co-created and featured in a recorded pitch video, delivering a compelling 30-second elevator pitch to secure the contract
• Skills: B2B marketing, sales strategy, RFP response, market niche identification, value proposition design, team collaboration, and pitch presentation

Negotiating Certificate - Harvard ManageMentor®

Harvard Simulation Game - Marketplace Simulations®