Nicole Eppolito Spence
Dublin
Summary
Accomplished, global business executive with 25 years of sales, strategy, and operations expertise aimed at driving growth for global brands and medium to small sized companies. Diverse, interdisciplinary career across multiple sectors with a connective tissue in digital expertise. Strategic leader and adept problem solver with proven success building high-performing teams, consistently exceeding ambitious growth targets, and driving outsized business outcomes. Customer centric to the core, anchoring in values and vision, with a well-deserved reputation for excellence and impact.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Managing Director, Product & Sales Activation
Google
Dublin
12.2019 - Current
- Develop and implement go-to-market strategies for all Google Ad and AI Solutions across GCS EMEA, oversee $XX billion in ad revenue.
- Activate & enable 1,200+ Google GCS sellers and hundreds of thousands medium and small sized customers via a team of regional product experts.
- Collaborate x-functionally to identify customer needs, inform product development, and create strategic efforts for long term growth.
- Drive high team performance based in a culture of inclusion and diverse talent.
Director, Retail
Google
Redwood City
05.2017 - 10.2019
- Led first Google sales team focused on mid sized e-Commerce customers, grew business to $1B+ in year one.
- Created and executed sales plans for customer acquisition, retention, growth - including, pipeline sales planning, development and account management.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success; represented Google at external Retail events and forums.
- Worked x-functionally to develop innovative solutions to complex e-Commerce business challenges.
Head of Industry, Retail
Google
San Francisco
06.2015 - 05.2017
- Led Google's top large customer retail accounts, including Macy's & Nordstrom.
- Directed team of sales professionals in all aspects of customer relationship management including prospecting, qualifying, negotiating, closing, pricing, account management and customer centricity.
- Conducted industry research to identify trends and competitive threats and opportunities.
- Collaborated cross-functionally with internal partners to drive incremental revenue growth through joint solutions.
- Negotiated complex contracts with customers to maximize revenues while minimizing risk.
Brand Solutions Specialist, Team Lead
Google
San Francisco
08.2012 - 06.2015
VP, Sales
Good Worldwide
San Francisco
01.2011 - 08.2012
Director, Sales
Sugar, Inc.
San Francisco
11.2007 - 01.2011
Education
Master of Arts - Media
New York University
New York, NY12.2003
Bachelor of Arts - English Language And Literature
University of California, Berkeley
Berkeley, CA06.1999
Skills
- Inspirational leadership & followership
- Transparent, bold decision maker
- Sales & revenue growth
- Strategic business planning
- Partner & client development
- Stakeholder relations
- High performance team building
- Inclusive culture builder
Accomplishments
- 2024: Google Women's Inspire Award
- 2023: Google DEI Award
- 2023: Executive Sponsor, Latinas@Google
- 2021: Google Women's Inspire Award
- 2017: Google 10X Impact Gold Award
Certification
- 2024: Global Gallup Strengths Coach
References
References available upon request.
Timeline
Managing Director, Product & Sales Activation
Google
12.2019 - Current
Director, Retail
Google
05.2017 - 10.2019
Head of Industry, Retail
Google
06.2015 - 05.2017
Brand Solutions Specialist, Team Lead
Google
08.2012 - 06.2015
VP, Sales
Good Worldwide
01.2011 - 08.2012
Director, Sales
Sugar, Inc.
11.2007 - 01.2011
Master of Arts - Media
New York University
Bachelor of Arts - English Language And Literature
University of California, Berkeley
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