NIBEDITA BHATTACHARJEE

• Market Analysis & Strategy: Analyzed market data to identify procedure trends, customer preferences, revenue opportunities (based on installation base & their footfall ) & through procedure expansion to optimize revenue strategies, customer behavioral patterns
• Segmented markets by hospital size, capacity, and inventory for Services 360
• Competitive Positioning & Pricing: Transformed insights into strategic plans for product positioning, campaign optimization, and ROI maximization. Utilized market intelligence to refine pricing strategies
• Product Launches: led three successful product launches: one for market development and two for product relaunch
• Strategic Collaborations: Partnered with top hospitals (Paras, Orchid, Muniseva) to outsource biomedical teams, enhancing client trust
• Channel Marketing: Expanded market via channel partnerships with strategically aligned portfolios, leveraging their resources and manpower to enhance coverage while boosting indirect sales of the said portfolio and to ensure operational efficiency
• Marketing & Customer Engagement: Designed region-specific campaigns, addressing competitive challenges with impactful tools (brochures, videos, email campaigns)
• Organized 12 national conferences and 4 patient awareness drives, including lung cancer screening initiatives
• Revenue Growth & Leadership: Trained 22 service sales managers, enhancing product expertise. Achieved 10x YoY growth in 2023 across North & East regions, Successfully drove the market adoption of new product launches surpassing forecasted numbers within the projected timeline
• "Best Performance" award for outstanding product knowledge and strategic impact

Clinical-Marketing Integration- Eamil Capaigns, Virtual HCP Training

Integrated clinical expertise into marketing campaigns, boosting market share and commercial success.
Designed and delivered virtual training programs for healthcare professionals, enhancing product understanding and brand loyalty.

Advancing Techniques and Trust through Continuous Upskilling

Conducted weekly Q&A sessions with KOLs to address the queries of the HCPs about injectables.

Promoted continuous upskilling and aesthetic clinic enhancements, encouraging adoption of advanced techniques and fostering brand trust.

Driving Business with Clinical Insights and Training

Tailored clinical education materials to enable sales teams to meet and exceed business objectives through concept selling.

Boosting Patient Confidence through Counseling and Education

Led patient counseling programs and trained center managers and healthcare professionals to educate patients on aesthetic treatments.

Optimized Demand Planning & Streamlined operations:

Collaborated with cross-functional teams to synchronize demand forecasts with procurement schedules, enhancing operational efficiency.

Sales Excellence:
• Drove business growth by 19% in six months of joining.
• Achieved 89% business despite COVID-19

challenges.

Strategic Collaboration
• Partnered with marketing teams to execute business-aligned

campaigns using accurate projections and creative strategies.
• Hosted educational podcasts featuring practitioners for lectures, case

presentations, and live workshops.
• Launched the “GETT Program,” a Boston Scientific initiative with SGEI

and key opinion leaders, delivering comprehensive GI technician training in Bangalore.

Market Expansion & Penetration
• Expanded brand presence and coverage in Tier-II cities through extensive cold calling and targeted initiatives, significantly increasing market share.

• Led the nationwide “Refuse to Reuse” campaign, driving infection control awareness, achieving 10x product sales, a 50% revenue growth, and capturing full market share with predictable contracts.

Creative Strategies & Marketing Campaigns
• Conducted Whatsapp/ Email campaigns named “Do You Know” to deliver case-specific content, ensuring constant customer engagement during COVID-19 lockdowns.

Client Satisfaction & Retention: Drove 100% sales achievement while maintaining high customer satisfaction, contributing to brand loyalty and repeat business.

• Strategic Partnerships & Growth:Led the brand's exponential growth at Fortis International Hospital, delivering over 7x revenue increase.
• Established crucial tie-ups with the Columbia Asia Group, securing a major sponsorship and product awareness deal within the first month.
• Recognition: Awarded the Star Performer Award

• Market Growth & Strategy: Instrumental in achieving 15% growth through the development and execution of strategic business initiatives, significantly boosting the brand's market presence
• Prepared reports on market trends and client feedback.
• Attended networking events to expand professional connections.