Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
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Niamh Killeen

Galway,Ireland

Summary

Dynamic professional with expertise in strategic planning, logistics management, and public relations. Demonstrates exceptional communication skills and problem-solving abilities, effectively managing event budgets and planning logistics to ensure seamless execution. Committed to leveraging skills in event planning and management to drive organisational success and enhance public engagement.

Overview

22
22
years of professional experience

Work history

Events and Program Manager

ORBCOMM
Galway
01.2019 - 05.2025
  • Company Overview: ORBCOMM is a global leader in industrial IoT solutions, providing satellite and cellular connectivity to remotely monitor and manage assets across transportation, logistics, and other industries. Their integrated hardware and software solutions enable real-time data insights, improving operational efficiency and supply chain visibility.
  • Program Management: Oversee the design and implementation of ongoing programs, ensuring seamless coordination across departments and tracking milestones.
  • Stakeholder & Client Engagement: Serve as the primary point of contact for internal teams, clients, sponsors, and event attendees, ensuring smooth communication and relationship building.
  • Marketing & Promotion: Collaborate with marketing teams to promote events through digital campaigns, social media, and email marketing, ensuring maximum attendance and engagement.
  • Budget & Vendor Management: Develop, track, and manage event budgets, negotiate contracts, and oversee vendor relationships to ensure cost-effective event delivery.
  • On-Site/Event Coordination: Supervise on-site event activities, ensuring smooth execution, troubleshooting any issues, and managing staff and volunteers.
  • Reporting & Evaluation: Measure event success against KPIs, gather feedback, and produce post-event reports to assess ROI and identify areas for future improvement.
  • ORBCOMM is a global leader in industrial IoT solutions, providing satellite and cellular connectivity to remotely monitor and manage assets across transportation, logistics, and other industries. Their integrated hardware and software solutions enable real-time data insights, improving operational efficiency and supply chain visibility.
  • Launched a new corporate identity and brand management guidelines in 2015.
  • Developed and delivered a new digital marketing strategy including the launch of 4 international language websites in 2016.
  • Implemented a new product naming policy in 2016.
  • Increased sales leads generated by 17% in 2015, 13% in 2016, and 22% in 2017.

Marketing Manager

EASYFIX
Ballinasloe, Ireland
07.2014 - 12.2018
  • Company Overview: Easyfix is a family-owned Irish company that designs and develops innovative, solution-driven systems for the agricultural and equine industries. Recognised as a market leader, Easyfix is renowned for its commitment to quality, performance, and continuous innovation. With a global customer base spanning over 40 countries, exports now represent 70% of the company’s total sales.
  • Develop and implement strategic marketing plans for the domestic and international markets.
  • Overall responsibility for brand management and corporate identity.
  • Provide strategic marketing direction and support to international dealers.
  • Develop creative marketing strategies in conjunction with the sales team and distribution partners to increase brand awareness, generate sales leads and deliver sales targets.
  • Responsible for implementation of a digital marketing strategy utilizing SEO, PPC, content marketing, email and social media to increase traffic, conversions and sales leads.
  • Responsible for the creation and publication of all brand communications.
  • Implement marketing campaigns for all sectors of the business utilizing print, digital, social media, conferences and trade exhibitions, PR, direct mail and sponsorship.
  • Manage the overall marketing budget (€300k) including the allocation of resources, tracking of spend against budget and invoice reconciliation.
  • Easyfix is a family-owned Irish company that designs and develops innovative, solution-driven systems for the agricultural and equine industries. Recognised as a market leader, Easyfix is renowned for its commitment to quality, performance, and continuous innovation. With a global customer base spanning over 40 countries, exports now represent 70% of the company’s total sales.
  • Increased sales leads generated by 17% in 2015, 13% in 2016, and 22% in 2017.
  • Launched a new corporate identity and brand management guidelines in 2015.
  • Developed and delivered a new digital marketing strategy including the launch of 4 international language websites in 2016.
  • Implemented a new product naming policy in 2016.

Marketing Manager

Top Oil
Dublin
08.2009 - 06.2014
  • Company Overview: Top Oil is one of Ireland’s leading importers and distributors of oil and energy products, generating annual revenues of €1.3 billion. Operating across both B2B and B2C channels, the company manages an extensive national network that includes over 170 branded service stations, 6 motorway service areas, 22 distribution depots, and 15 independent distributors, delivering energy solutions at scale across the country.
  • Responsible for the full marketing function in Top Oil, including the home heating, retail, commercial, distributor and fuel card channels.
  • Developed and implemented strategic marketing plans for each channel and region.
  • Managed the overall marketing budget (€600k) and allocated resources.
  • Developed and implemented brand and tactical marketing campaigns to increase brand awareness and deliver on sales targets.
  • Developed a digital marketing strategy and new ecommerce website to grow online sales.
  • Set SMART objectives to measure the performance of all marketing activities including digital and social media activity.
  • Prepared and presented monthly sales and analytic reports to track and measure performance.
  • Managed, led and motivated a marketing team to excel in the delivery of SMART objectives and KPIs.
  • During the integration of Fate Park Ltd into the TOP group, project managed the entire rebranding rollout and budget (€300k).
  • As a member of the business integration team, oversaw database management, rebranding rollout and internal and external communications. Worked closely with several Departments to ensure key milestones were reached within strict deadlines.
  • Responsible for the launch of Ireland’s first Motorway Service Areas on the M1 & M6. Worked closely with the National Fuel Card Sales Manager to achieve targeted volumes.
  • Top Oil is one of Ireland’s leading importers and distributors of oil and energy products, generating annual revenues of €1.3 billion. Operating across both B2B and B2C channels, the company manages an extensive national network that includes over 170 branded service stations, 6 motorway service areas, 22 distribution depots, and 15 independent distributors, delivering energy solutions at scale across the country.
  • Spearheaded a brand audit in 2012, resulting in the launch of a new corporate identity and secured significant investment for the implementation of a new brand strategy across the group.
  • Project managed the rollout of Top Oil’s new corporate identity, managing and tracking the overall budget (€1m), working with cross functional teams to achieve objectives and meet tight deadlines.
  • Implemented a digital marketing and social media strategy, resulting in the growth of online sales in 2012 (16%) and 2013 (20%).
  • Successfully managed the rebrand of Fate Park Ltd, reaching key milestones on time and within budget.
  • Launched 6 Motorway Service Areas on the M1 & M6 in conjunction with the Superstop Consortium.

Marketing Manager

Sweeney Oil Group
Galway
10.2003 - 08.2009
  • Company Overview: Sweeney Oil was the leading independent oil distributor in the west of Ireland, with €200M in annual revenue, a 15% market share, and a network of 20 service stations and 7 depots. It served as Statoil’s top independent distributor before rebranding to Esso in 2008.
  • Managed the full marketing function within the Sweeney Oil Group.
  • Managed an annual marketing budget of €250k and delivered strategic marketing plans to increase revenues.
  • Developed, managed and implemented annual marketing campaigns in conjunction with Senior Management.
  • Implemented brand management strategies to increase brand awareness and sales utilising the following media: press, radio, trade shows, direct mail, public relations, sponsorship and digital marketing.
  • Managed, trained and supervised a number of direct reports.
  • Sweeney Oil was the leading independent oil distributor in the west of Ireland, with €200M in annual revenue, a 15% market share, and a network of 20 service stations and 7 depots. It served as Statoil’s top independent distributor before rebranding to Esso in 2008.
  • Successfully project managed the Esso Sweeney Oil rebrand in 2008. This included the management of the project budget (€1m), procurement of external suppliers, management of the project team and monthly reporting to Senior Management.
  • Spearheaded the development of an e-commerce website to grow online home heating sales.
  • Completed a competitor analysis of the fuel card market. Utilised research findings to develop new marketing collateral and implemented a fuel card training program for the sales team.
  • Generated additional sales of over €7m from marketing campaigns in 2008 and 2009.

Education

CAPM -

Project Management Instiute
/2025 -

Professional Diploma in Digital Marketing -

Digital Marketing Institute
/2011 - /2011

Masters of Business Administration -

University of Galway
Galway
/2006 - /2008

Higher Diploma in Marketing Practice -

University of Galway
Galway
/2000 - /2001

Higher Diploma in Business Studies -

University of Galway
Galway
/1999 - /2000

Bachelor of Arts Degree -

University of Galway
Galway
/1996 - /1999

Skills

  • Communication skills
  • Problem-solving
  • Strategic planning
  • Public Relations
  • Logistics management
  • Event budget management
  • Event planning and logistics


Accomplishments

Received the Most Valuable Person (MVP) award for sales and marketing in 2023 and 2024.


Timeline

Events and Program Manager

ORBCOMM
01.2019 - 05.2025

Marketing Manager

EASYFIX
07.2014 - 12.2018

Marketing Manager

Top Oil
08.2009 - 06.2014

Marketing Manager

Sweeney Oil Group
10.2003 - 08.2009

CAPM -

Project Management Instiute
/2025 -

Professional Diploma in Digital Marketing -

Digital Marketing Institute
/2011 - /2011

Masters of Business Administration -

University of Galway
/2006 - /2008

Higher Diploma in Marketing Practice -

University of Galway
/2000 - /2001

Higher Diploma in Business Studies -

University of Galway
/1999 - /2000

Bachelor of Arts Degree -

University of Galway
/1996 - /1999

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Niamh Killeen