Niamh Hogg
Dublin
Summary
Dynamic and results-driven marketing professional with expertise in brand management, campaign strategy, and partnership marketing. Proven ability to deliver integrated, insight-led campaigns that drive commercial growth, and creative impact. Skilled in strategic planning, stakeholder engagement, and cross-functional collaboration to ensure brand consistency across all touchpoints. Proficient in Salesforce Marketing Cloud, Google Analytics, and Meta Ads Manager, with a passion for brand storytelling, and delivering campaigns that connect with audiences in meaningful ways.
Overview
10
10
years of professional experience
Work History
Marketing and Sales Growth Lead
National Broadband Ireland
Dublin
07.2025 - Current
- Returned to NBI to lead tactical marketing campaigns and help bridge the national order gap through targeted, insight-led activity.
- Tasked with delivering a stretch target of 1,500 new orders by year-end and currently tracking at 1,601, on course to overachieve by 1,000 orders through data-driven campaign execution.
- Identify underperforming regions and develop tactical marketing plans to improve conversion and accelerate connections.
- Collaborate with key partners including IFA, Macra na Feirme, Cairn Homes, Glenveagh and national developers to deliver co-branded campaigns that strengthen engagement and trust.
- Work closely with Retail Service Providers (Vodafone, Eir, Sky and others) to align on marketing activity, share campaign insights and ensure consistent messaging and sales activation across all retail channels.
- Proud contributor to NBI’s award-winning “Fionnuala Fibre O’Farrell Flynn” campaign, which won two Gold IAPI Effie Awards (IT, Telecoms & Utilities and Media Idea or Innovation), as well as TAM Ireland Grand Prix and Media Awards recognition for creative effectiveness.
- Manage end-to-end campaign development from strategy and creative briefing to activation, performance tracking and ROI analysis.
- Provide insights and recommendations to senior leadership to shape NBI’s 2026 marketing strategy and long-term growth plan
Brand Marketing Specialist
National Breast Cancer Foundation
Sydney
09.2024 - 01.2025
- Led the refresh of NBCF’s brand strategy and visual identity, ensuring consistency and clarity across all internal and external touchpoints.
- Produced integrated radio, digital, social, VOD, and OOH campaigns that built national awareness and delivered strong fundraising outcomes.
- Managed partnerships with major retail and corporate brands including GHD, David Jones, and Priceline, ensuring brand alignment and creative consistency across all collaborations.
- Developed and implemented a LinkedIn thought leadership strategy for the CEO and leadership team, significantly improving reach and engagement across the sector.
- Owned brand rollout for NBCF’s Sydney New Year’s Eve partnership, securing high-profile visibility through city-wide and digital placements.
- Served as brand guardian, overseeing approvals and guiding internal stakeholders and partners to maintain brand integrity and impact.
MARKETING & CAMPAIGN MANAGER
Canteen Australia
Sydney
12.2023 - 09.2024
- Led end-to-end delivery of National Bandanna Day, one of Australia’s largest annual fundraising campaigns, driving national awareness through integrated marketing, PR, and social activity.
- Managed partnerships with Danni Minogue, and major retail stockists to amplify campaign reach and impact.
- Oversaw creative production, influencer outreach, and paid social activity, achieving record online engagement and sales uplift.
- Collaborated with schools, corporate partners, and community fundraisers to deliver tailored campaign toolkits and activation support.
- Delivered post-campaign analysis and recommendations to inform future campaign strategy.
- Managed paid digital campaigns (Meta, PPC, programmatic) and optimised content performance across web, email and organic social.
- Directed external agencies and internal stakeholders to deliver integrated campaign activity on time and on budget.
- Created engaging copy and content for various touchpoints including media, email, and website to support acquisition and retention.
- Mentored junior staff and volunteers, supporting capability development and strong internal collaboration.
MARKETING MANAGER
National Broadband Ireland
02.2022 - 06.2023
- Led the planning and rollout of national marketing campaigns across TV, radio, OOH, digital and social, partnering with media and creative agencies to deliver effective, insight-led strategies.
- Travelled extensively across Ireland to deliver localised brand activations in partnership with retail service providers, including setting up immersive experiences in shopping centres and community hubs.
- Managed a diverse portfolio of B2C and B2B marketing activity from high-traffic events like the National Ploughing Championships to digital-first campaigns focused on lead generation and awareness.
- Oversaw a €7M campaign and events budget, ensuring all activity delivered strong ROI and met contractual KPIs tied to public sector engagement targets.
- Drove consistent year-on-year increases in brand awareness and recall, elevating NBI’s position in a competitive telecoms landscape.
- Worked cross-functionally with PR, government affairs, and community engagement teams to ensure messaging consistency and campaign alignment.
- Developed case study stories that showcased the impact of broadband access in regional Ireland, helping to humanise the brand and drive stakeholder buy-in.
MARKETING EXECUTIVE
National Broadband Ireland
Dublin
06.2021 - 02.2022
OPERATIONS SUPPORT & EVENTS MANAGER
Grifols Pharmaceuticals
10.2019 - 06.2021
- Coordination of all internal and external events for the organisation
- Supplier/vendor management
- First point of contact for stakeholders
- Budget Management Coordination and preparation of Vice President and Director’s travel plans
- Arrange and manage all aspects of the monthly Leadership, Executive Committee, and Industrial Supply meetings
- Working alongside the purchasing/procurement department in relation to quotes and invoice management
- Managed budgets effectively, optimising allocation of resources to maximize event impact.
- Managed administrative logistics of events planning, event booking, and event promotions.
EVENT COORDINATOR
Health Products Regulatory Authority
04.2016 - 10.2019
Education
Diploma - Event Management
University College Dublin Professional Academy
Dublin05.2022
Bachelor of Arts Hons - Business Management
National College of Ireland
Dublin, Ireland01.2020
Skills
- Microsoft office suite
- Canva
- Brand Development
- People Development
- SAP
- Mail Chimp
- Trello
- Agency management
- Salesforce Marketing Cloud
- Google Analytics
- Stakeholder Management
- Campaign management
References
Available on request.
Career Break
- Jan 2025 – July 2025
- Travel Content Creator
- I spent seven months travelling across Asia, documenting experiences and cultural insights through original video content.
- Launched and grew a travel-focused TikTok account (@niamhhogg7) to 16K+ followers organically in under eight months.
- Created engaging short-form videos featuring travel tips, destination highlights, and recommendations.
- Achieved over 9.5 million views on a single viral video and consistently drove high engagement through trend-led and value-focused content.
- Gained hands-on experience in content production, audience growth, algorithm optimisation, and performance analytics.
Accomplishments
Employee excellence awards in 2021 & 2022 for execution of our companies largest events.
Timeline
Marketing and Sales Growth Lead
National Broadband Ireland
07.2025 - Current
Brand Marketing Specialist
National Breast Cancer Foundation
09.2024 - 01.2025
MARKETING & CAMPAIGN MANAGER
Canteen Australia
12.2023 - 09.2024
MARKETING MANAGER
National Broadband Ireland
02.2022 - 06.2023
MARKETING EXECUTIVE
National Broadband Ireland
06.2021 - 02.2022
OPERATIONS SUPPORT & EVENTS MANAGER
Grifols Pharmaceuticals
10.2019 - 06.2021
EVENT COORDINATOR
Health Products Regulatory Authority
04.2016 - 10.2019
Diploma - Event Management
University College Dublin Professional Academy
Bachelor of Arts Hons - Business Management
National College of Ireland