Hi, I’m
Neelam Agarwal
Summary
Sr. Paid Marketing Manager with 10+ years of experience in developing and executing paid media campaigns for B2B SaaS companies. Proven ability to lead a team, driving company growth by delivering measurable, data-driven results through impactful, high-performing campaigns.
Overview
11
years of professional experience
Work History
PURE STORAGE INC.
Sr. Paid Marketing Manager
05.2022 - Current
Job overview
- Plan and execute paid media strategies across channels, clearly defining purpose, performance expectations, budget, and ROI
- Track and analyze campaign performance, identify areas for improvement, and optimize campaigns to maximize ROI
- Lead media strategy and planning across platforms such as paid search and video, paid social and digital advertising to boost awareness and generate quality conversions
- Collaborate with product, brand and integrated marketing teams to develop engaging content and creatives that ensure a seamless user experience throughout the buying journey
- Improve campaign performance through A/B testing, personalized offers, targeted messaging, audience optimization, and optimized web landing pages
- Increase reach by creating tailored campaign strategies across different segments, leveraging demographic, technographic, and behavioral targeting
- Build a culture of constant testing and optimization to improve channel performance and ROI metrics
AZUL
Sr. Campaign Manager
12.2019 - 04.2022
Job overview
- Own the paid digital demand generation campaigns including planning, measuring, and optimizing the programs
- Work on Salesforce reports and Dashboards to analyze a variety of marketing metrics; Attribution analysis of various lead sources, ROI reporting & waterfall analysis
- Oversee and forecast marketing budgets to identify the cross-channel distribution based on ROI of different campaigns
- Drive end to end digital marketing strategy and execution for Pure Storage across paid, owned and earned digital assets
- Improve user experience by optimizing content, creative and structure of the website, based on data, website analytics and user behavior
TRILYO
Marketing Director
06.2017 - 03.2019
Job overview
- Own all Paid Search and Paid Social channels (Google, Display, Bing, Facebook, Twitter, LinkedIn, YouTube) and responsible for aggressive Inbound Growth.
- Manage optimization throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B testing).
- Optimize the product lead nurturing process to move prospects through the sales funnel effectively and ensure that performance marketing goals are met.
COX & KINGS
Manager, Demand Gen.
03.2016 - 04.2017
Job overview
- Improve brand awareness and generate new website traffic using search engine marketing (SEM), display, programmatic, video, email, and native advertising
- Develop and execute A/B testing to improve campaign performance through optimization of bids, device, location, keywords, audience segments, geo and demo targets, creative, etc
HDFC LIFE
Digital Marketing Manager
06.2014 - 11.2015
Job overview
- Fuelled digital transformation for HDFCLife.com across paid, owned and earned media
Education
University of California Santa Cruz
MBA from Marketing
India
B.Sc. from Engineering
Accomplishments
- Increased top of funnel marketing pipeline from demand generation campaigns, growing from 10% to 25% at Pure Storage.
- Executed a coherent digital strategy across multiple channels, resulting in an 80% boost in CTRs for programmatic ads.
- Enhanced campaign landing pages with compelling CTAs based on audience buying stage, increased website traffic by 10x in one year.
- Speaker on ‘Intent-Based Marketing’ at Breakthrough, a premier ABM conference hosted by 6sense.
Timeline
Sr. Paid Marketing Manager
PURE STORAGE INC.
05.2022 - Current
Sr. Campaign Manager
AZUL
12.2019 - 04.2022
Marketing Director
TRILYO
06.2017 - 03.2019
Manager, Demand Gen.
COX & KINGS
03.2016 - 04.2017
Digital Marketing Manager
HDFC LIFE
06.2014 - 11.2015
India
B.Sc. from Engineering
University of California Santa Cruz
MBA from Marketing