Natasha Walker
Cabinteely,Dublin 18
Summary
Senior engagement and events professional with extensive experience delivering regional programmes in complex, fast paced organisations. Strong expertise in cross-functional collaboration, budget ownership, relationship management and end-to-end programme execution. Recognised for a warm, people-centred approach, clear communication style and the ability to deliver high-impact initiatives aligned to business goals.
Overview
9
9
years of professional experience
Work history
Freelance Consultant - Culture, Events, Engagement
-
Dublin
05.2025 - Current
- Supporting organisations with culture, engagement and event initiatives on a freelance basis.
Event Specialist
Microsoft Ireland via Adecco
Dublin , Ireland
09.2024 - 04.2025
- Sponsored by the Governance Team, presenting a full calendar of engagement initiatives and ensuring alignment with strategic priorities.
- Built and maintained key relationships across functions(key stakeholders, finance, comms, facilities, vendors, venues, cross-site teams) to deliver high-impact engagement programs.
- Delivered end-to-end large scale events and engagement programs, including post-event analysis and evaluation of engagement data to measure impact and attendance, successfully growing attendance year-on-year at key events.
- Mentored by the VP's business manager, gaining expertise in finance and stakeholder management.
- Supported the annual GIVE Campaign, owning the execution of the Annual 5k, Open Mic Night and Family Friendly Halloween Walk raising vital funds for various charities.
- Owned communications and content, writing weekly newsletters, creating digital signage for internal promotion and managing the Sharepoint Hub.
- Founded and managed a volunteer-based events committee, recruiting members at my first event and ensuring commitment to supporting events throughout the year.
- Supported 25+ employee led clubs, advising on internal promotion, event planning and execution. Led the annual clubs Refreshers Week, managing all stalls, entertainment, food and a full calendar of events to drive membership sign ups; introduced and ran the Hike and Hooley finale - boosting engagement and community participation.
- Adapted global corporate initiatives to local contexts, tailoring programs to meet regional needs.
Group Meeting and Events Executive
Press Up Hospitality Group
Dublin
11.2022 - 08.2024
- Responsible for the coordination of corporate and leisure events at Press Up Hospitality's flagship venue, The Dean.
- Successfully coordinated several key events for brands such as Drunk Elephant, Marks and Spencers, Benefit Cosmetics, Boots, Water Wipes and Coca-Cola.
- Built strong relationships with internal stakeholders to ensure effective execution of event plans.
- Adapted communication style to liaise at all levels confidently and effectively.
- Ensured immaculate on-site dynamics by effectively managing and allocating event staff and delivering clear, structured pre-event briefings.
- Co-ordinated large-scale events such as trade shows, conferences and corporate trips to Dublin for overseas clients.
- Issued initial contract documents, generated proforma invoices and handle deposits along with final payments for bookings.
- Responded to all client enquires and created proposals with a high level of attention to detail to nurture the enquiry over the line.
- Maintained CRMs with new contacts, notes and demographics of potential customers.
- Handled and converted incoming enquiries into bookings with a passion for larger scale corporate bookings.
- Generated business through cold-calling, networking and referrals.
- Created sales opportunities for future events during client liaisons and site visits and via post event evaluation.
Founder / Event Planner
The Dome Sanctuary
06.2021 - Current
- Managed the day-to-day operations of a small business as well as creating a social media platform to showcase the business and attract clients.
- Assessed events planning services and related costs, capitalising opportunities to cut costs and drive revenue generation.
- Researched clients needs to create a range of packages to suit their needs and followed up post event to gather customer feedback.
- Sourced vendors that could add to the service and agreed a profitable business collaborations with several of these vendors, which increased my profit by 30%.
- Successfully planned and styled an event for the launch of a new business, Refresh Bootcamp, in Herbert Park and used this as an opportunity to collaborate with vendors mentioned above.
- Managed the business social media to ensure brand exposure on Instagram which led to The Dome Sanctuary being featured in Stellar Magazine, which lead to a 20% increase in weekly bookings.
- Flawlessly planned, designed and executed 'The Love Island Finale Countdown' event for Goss.ie which was sponsored by Camile Thai. Ensuring the brief was met, managing product placement and liaising with film crew and clients to ensure the event ran smoothly.
- Sourced several brand collaborations for the Love Island Event which allowed visual plans to be brought to life.
Regional Events Coordinator
Flutter Entertainment
01.2022 - 07.2022
- Designed a full calendar of events for the year ahead for The Islands Region -Dublin, Malta and Isle of Man.
- Managed budget allocations by planning a range of events using a tiered approach of gold, silver and bronze.
- Executed workspace initiatives from proposal to event fulfilment driving customer engagement and streamlining cross divisional experiences.
- Developed and fostered relationships with local suppliers across the region to obtain cost-effective services.
- Managed the coordination of onsite audio-visual technicians, facility management and hospitality teams to ensure a best-in-class service.
- Researched customers needs and worked with IT on the development of a booking system to ensure a smooth experience for users and maximise bookings.
- Executed the development of a 5-star hospitality offering for customers that targeted a range of needs and expectations, based on independent research, in collaboration with Compass Group Ireland. Increasing and streamlining quality and standard which in turn increased customer engagement.
- Successfully managed and executed key events within the business in collaboration with key stakeholders across the business and brought to life 'Moments that matter' events in over 25 locations by engaging and briefing in facilities team outside of the Islands region.
- Liaised with internal communications teams to create a 'go-to' communication channel for each location to promote initiatives and events as well as creating content and publishing weekly newsletters.
- Gathered data to generate event reports to key stakeholders across the business and liaised with the health and safety team on the development of risk assessments for events.
- Generated Key Performance Indicator reporting to drive better performance.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Networked during events and gathered feedback post events which allowed for improvements, learnings and relationship building.
- Brought to life a very exciting 'Flutter Pride 2022' campaign in collaboration with the Pride Committee in the Dublin HQ which was engaging and immersive in delivery and very well received. As well as working on some very exciting events such as International Women's Day, Cheltenham, World Cocktail Day and Wimbledon to name but a few.
- Joined and participated in the social committee in the Dublin office to immerse myself further into culture and collaborate on as many events as possible in order to learn, grow and develop constantly.
Interviewer/Recruiter
Rockview Field Research
10.2019 - 12.2021
- Recruited respondents to take part in focus groups for multiple end clients, such as Diagio, Aldi, Bank of Ireland and many more across all industries.
- Developed relationships with the public to build a reliable database of respondents across all social demographics. Ensuring all clients could showcase their advertising and branding concepts to a strong sample of consumers based on criteria and successful completion of an interview via telephone.
- Hostessed focus groups at venues across Dublin.
- Meet with clients, ensuring the conference rooms are set-up to their requirements and meeting and greeting all respondents.
- Managed incentives and payments for all respondents whilst ensuring all GDPR standards were met.
- Utilised verbal communication skills to interview random consumers and business clients.
Interviewer/Recruiter
Behaviour & Attitudes
10.2016 - 03.2020
- Received on the job training to become a skilled Interviewer and Recruiter of focus groups for brands across all industries.
- Communicated effectively with the public about market research in order to successfully recruit them to join the database for recruitment to suitable focus groups which showcased my ability to work at a fast pace and learn new skills on the job and adapt to a new environment.
- Conducted many methods of interviews from telephone and online, face-to-face at events such as The Bram Stoker Festival at Dublin Castle.
- Attended events across Dublin for taste tests of products such as alcohol, food, supplements and more.
Education
Leaving Certificate -
Loreto College
Foxrock, Dublin 06.2009
Skills
- Event Planning and Execution
- Stakeholder Management
- Cross-functional Coordination
- Resource and Logistic Coordination
- Budget/deadline management
- Vendor Management
- Employee Engagement
- Programme Delivery
- Regional Coordination
- Internal Comms
- Content Creation
- Campaign Management
- Relationship Building
- Client-first Approach
- Leadership
- Problem Solving
- Data Analysis and Reporting
- Collaboration
- Multitasking
- Positive Outlook
- Self-Motivated
Courses
- Event Management, Eventbirte
- Event Sponsership , Eventbrite
- Introduction to Floral Design with Sarah Winward
- Manual Handling
Awards
Above and Beyond -Flutter Ace Award 2022 Winner
References
Marlena Luczak - Business Manager - Microsoft Ireland Governance Team
0877496402
Julie Taylor - Internal Events - Microsoft Ireland
0833971910
Stephen Gunn - General Manager - Compass Group Ireland
0857848763
Grace Dwyer - Community Manager - Flutter Entertainment Plc. Dublin
0872240765
Jacqueline Danzelaman - Workspace Manager - Flutter Entertainment Plc. Isle of Man
+447624202884
Additional references available upon request.
Additional Work History
Includes Retail and Hospitality Experience between 2007-2016. Happy to discuss further.
Timeline
Freelance Consultant - Culture, Events, Engagement
-
05.2025 - Current
Event Specialist
Microsoft Ireland via Adecco
09.2024 - 04.2025
Group Meeting and Events Executive
Press Up Hospitality Group
11.2022 - 08.2024
Regional Events Coordinator
Flutter Entertainment
01.2022 - 07.2022
Founder / Event Planner
The Dome Sanctuary
06.2021 - Current
Interviewer/Recruiter
Rockview Field Research
10.2019 - 12.2021
Interviewer/Recruiter
Behaviour & Attitudes
10.2016 - 03.2020
Leaving Certificate -
Loreto College