Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
MIGUEL ÁNGEL CELORIO DÍEZ

MIGUEL ÁNGEL CELORIO DÍEZ

MIGUEL HIDALGO

Summary

Senior Data Analytics & Business Intelligence Leader with 12+ years of experience driving data strategy, product development, and business analytics. Proven ability to lead cross-functional teams, develop scalable data solutions, and optimize decision-making processes. Expertise in SQL, data warehousing, cloud platforms (Azure), and BI tools (Tableau, Power BI, MicroStrategy). Adept at aligning data initiatives with business goals, managing global and LATAM projects, and delivering measurable business impact. Passionate about leveraging data-driven insights, AI, and automation to transform business operations and drive efficiency.

Overview

13
13
years of professional experience
1
1
Certification

Work History

IT Manager

Mattel
06.2021 - Current
  • Built and led LATAM’s first IT Project Portfolio, securing global funding and resources through a structured governance framework.
  • Increased project delivery efficiency by 80% (from 10 to 18 projects per year), aligning IT initiatives with business goals and data-driven decision-making.
  • Developed a KPI-based project impact model (2025 initiative) to measure ROI and business benefits.
  • Led key transformation projects, including:

🚛 Brazil Distribution Center Migration – Optimized supply chain operations and contributing with the fiscal benefits for the company.
🛒 E-commerce Integration (Mercado Libre, Brazil) – Implement ecommerce platform and integration with MeLi
📊 POS Business Intelligence Platform – Built an AI-powered dashboard for real-time KAM analytics.
🤖 AI & Process Automation Platform – Automated workflows using AI and Kaizen methodology.

Scrum Team Leader & Technical Steward

Ritterdragon
01.2017 - 05.2021
  • Led a cross-functional analytics team (5 members), including data analysts, database managers, and a data scientist, driving key data and analytics initiatives.
  • Managed analytics solutions for top clients, overseeing platforms responsible for 35% of company revenue.
  • Developed and led "Zauber CPFR", a supplier analytics solution that contributed 30% of company billing, optimizing supply chain visibility and decision-making.
  • Designed an Azure server methodology, reducing cloud infrastructure costs by 40% through efficient virtual server deployment for SaaS products.
  • Implemented Service Level Agreements (SLA), enhancing data governance and analytics service delivery.
  • Co-led the "Fraud News Personal Relationship Project", applying data mining and analytics to detect anomalies and mitigate risks.
  • Drove retail analytics innovation, contributing to a Merchandise Analytics product utilizing data mining, NLP, forecasting, and advanced analytics methodologies.

Business Intelligence Coordinator

Virtual Market - Dunnhumby
09.2014 - 01.2017
  • Led the development of a Business Intelligence suite, designing data architecture, reporting frameworks, and analytics processes to support data-driven decision-making.
  • Served as MicroStrategy & Database Senior Architect, optimizing data integration and visualization for large-scale business operations.
  • Developed BI-driven analytics products, providing key business metrics such as Market Share, Physical & Weighted Distribution, Penetration Index, and Adherence Index.
  • Designed and implemented Smart Promotion analytics tools, enabling targeted marketing campaigns and performance tracking.
  • Built KPI-focused dashboards and operational reports, enhancing store performance monitoring through real-time analytics.

Subject Matter Expert – Check Processing & System

Citibank (Citibanamex)
11.2013 - 09.2014
  • Led process standardization for Citi’s global banking transformation, unifying technology systems and workflows.
  • Trained in SCRUM methodology (Singapore) and optimized check processing & reconciliation operations.

Business Intelligence Analyst & DBA

Citibank (Citibanamex)
06.2012 - 12.2013
  • Designed data warehouses & BI solutions for retail banking, cash management, and payments, and led the ATM Google Maps Project, developing a real-time BI dashboard for network monitoring and issue tracking.
  • Won Citi’s global “Creativity & Design” award for co-developing BIKE, an innovative BI solution that enhanced operational insights and reporting.

Education

Postgrade - Advanced Forecasting

University of Nicosia
Nicosia
03-2020

Bachelor of Information Technology - Information Technology And Databases

Universidad La Salle
CDMX
05-2012

Skills

  • Data Strategy & Governance
  • Business Intelligence (Power BI, Tableau, MicroStrategy)
  • Data Warehousing & ETL (SQL, SSIS, SSAS, Azure Data Services)
  • IT & Analytics Project Management
  • Stakeholder Engagement & Business Alignment
  • Agile & Scrum Methodology

  • Cloud Server Administration (Azure)
  • Advanced Forecasting & Retail Analytics
  • Data Automation & AI
  • Strategic Decision-Making
  • People Leadership & Team Development

Certification

Certified SAFe 6 Product Owner/Product Manager

Languages

English
Full Professional
Spanish
Native or Bilingual

Timeline

IT Manager

Mattel
06.2021 - Current

Scrum Team Leader & Technical Steward

Ritterdragon
01.2017 - 05.2021

Business Intelligence Coordinator

Virtual Market - Dunnhumby
09.2014 - 01.2017

Subject Matter Expert – Check Processing & System

Citibank (Citibanamex)
11.2013 - 09.2014

Business Intelligence Analyst & DBA

Citibank (Citibanamex)
06.2012 - 12.2013

Certified SAFe 6 Product Owner/Product Manager

Postgrade - Advanced Forecasting

University of Nicosia

Bachelor of Information Technology - Information Technology And Databases

Universidad La Salle
MIGUEL ÁNGEL CELORIO DÍEZ