Michael Madachon

Key Responsabilities

• Lead and inspire Ireland's country team of 16 managers within 4 stores, supporting in the delivery of their roles and providing strategy plans to deliver profitable stores.
• Develop strategic commercial business plans, working within defining budgets to deliver country KPIs and continually selling to drive performance.
• Implement commercially focused area business plans, ensuring each employees understand the part they play in achieving sales and store results.
• Identify and prioritise area resources, driving a sales culture, promoting good service while controlling cost.
• Provide exeptional leadership accross 4 sites, prioritising store visits by risk, and providing direction, support and coaching to both managment and sales assistant team.
• Oversee the country's training plan, ensuring all staff are trained appropriately to drive store performance.
• Oversee store risk including making sure all H&S regulations are being followed within each store and legal environment as per requirements.

Key Achievements

• Transformed underperforming teams into productive, profitable teams, increasing sales by 6% as a country.
• Improved conversion rate from 14% to 17% average through different commercial and marketing strategies : focus and growth in customer service skills within the team, boost of e-tickets to increase digital awareness of customers, implement 1st student event in the country with successful outcome, request of specific lines matching the Irish Market, review of prices to align with competitors and increase country profitability, invite shopping centers to advertise our lines on their social media.
• Managed inventory and reduced shrinkage by 2.5% through detailed monitoring of daily operations and stock.
• Achieved an increase of retention within the country of 20%, both for management and staff by creating a strong working relationship with the team and focusing on staff aspiration and development, their well-being, while providing a healthy work/life balance.
• Elaborated clear Guiding Manuals and weekly routines to follow by management to support for a better organisation by covering each aspects of their roles. (Commercial/Merchandising/Operations/Processes/Health&Safety/Security/Maintenance/HR-People)

Key Responsabilities

• Regularly reviewed performance data, driving continuous improvement efforts.
• Being and strong coach and leader in all commercial and merchandising activities of the store by supporting, supervising and give feedback.
• Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
• Achieved customer satisfaction with regular feedback and improvement sessions.
• Directed day-to-day work of 45-50 employees and motivated teams to exceed objectives.
• Recruited and managed senior staff with focus on delivering clear results.
• Implemented rigorous financial controls, improving overall profitability.
• Improved staff retention with robust HR policies and procedures.
• Established a positive work environment which promoted staff morale and productivity.
• Developed strategic business plans, enhancing corporate vision and objectives.

Key Achievements

• Successful opening of 1st store in the Scottish Market : store sales over 120% within the first 3 months, increase of headcount from 20 employees to 50 within the 1st month, maintaining top 3 position in the world with the 1st half year.
• 50% growth in sales within the 1st year comparing to expectations.
• Achieved a yearly retention of 90%.
• Worked into improving customers experience by reaching an average 70% success in mystery shopper results over 3 years.
• Marketing strategies : Brand advertised by Grazia Magazine in Edinburgh as well as weekly promoting of our lines in shopping center's social media. Garments selected for Edinburgh's fashion week.
• Reached highest online sales for UK by boosting our instore I-pod sales.
• Lowest shrinkage report in the UK of 0.6% average.