MICHAEL FERNCOMBE
Cashel
Summary
Accomplished leader with a proven track record at Borrisoleigh Bottling Limited, driving sales from €500k to €11.2m. Expert in sales strategy and KPI management, with a focus on operational planning and customer relationship management. Successfully achieved ISO 22000 certification, demonstrating strong leadership and strategic vision.
Overview
33
33
years of professional experience
Work History
Operations & Sales Manager
Borrisoleigh Bottling Limited
Tipperary, Ireland
10.2019 - Current
- I became the Operations and Sales Manager at Borrisoleigh Bottling Limited (BBL) in October 2019.where we manufacture Bottles Water in various packaging options.
- The company was not accredited with any quality certification at that stage. I achieved ISO 22000 by March 2020 and increased our employees from 18 in 2020 to 58 today.
- In relation to sales, the company turned over 500k in 2019, 1m in 2020 and I led the sales team to increase this turn over to 2.6m in 2021, 5.6m in 2022, 8.1m in 2023, 11.2m in 2024 and we are on target for 14.8m in 2025.
- We are currently supplying 480 customers and growing.
- I am also involved the implementation of a new increased capacity plan in the company.
Sales Manager
Celtic Pure Limited
Monaghan, Ireland
10.2016 - 10.2019
- Led sales team to achieve revenue targets and drive market growth.
- Developed strategic sales plans aligned with company goals and customer needs.
- Analyzed market trends to identify new business opportunities and challenges.
- Collaborated with marketing to create effective promotional campaigns for products.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- When I joined the company in October 2019, the annual turnover was €13 million. As sales manager, I was responsible for increasing the turnover to €20 million in 2019, before the unfortunate closure of the company due to a quality issue.
Operations
C&C Gleeson
Borrisoleigh, Ireland
06.2015 - 10.2016
- I became the Operations Manager and Site Leader in June 2015. In this Role I was managing the following areas and requirements :
- Responsible for 140 employees on site, covering 7 manufacturing lines, PET blow moulding and injection moulding, warehousing, raw material, and packaging purchasing and control.
- Implemented a Visual Management System on all production lines.
- Daily stand-up meetings and fortnightly review meetings with all employees.
- KPI results reporting system, including H&S, Quality, People, and Utilities. Responsible for reducing waste costs from 15% to 4%, overtime from 17% to 2.5%, and bringing OEE and EFF targets in line with budget from initially only planning at 80% of target run rates.
- Presented Monthly P&L Results to Company Directors
- Lead the Preparation of Annual Budgets for all KPIs in Manufacturing Programme
- Led sales strategy development to align with company goals and market trends. Increased sales from 500k in 2019 to 11.2m in 2024 and on target for 14.5m in 2025
Production Manager
C&C Gleeson
Borrisoleigh
03.2013 - 06.2015
- In June 2015, I was offered the Opportunity to become Production Manager of the Gleeson Manufacturing Facility.
- In this Role I Suggested operational improvements to enhance quality, improve production times and reduce costs.
- Helped achieve company goals by supporting production workers.
- Maintained proper stock levels on a line.
- Led regular stand-up meetings, events and continuous improvement projects with measurable goals.
- Maintained and enforced a safe and clean working environment at all times.
- Supervised production schedules, production quality and on time delivery.
- Reviewed production orders, schedules, delivery dates and inventory levels to determine product availability.
General Manager - Greensleeves Division
M&J Gleeson & Co
Borrisoleigh
03.1999 - 03.2013
- In 1999, I was offered the position of General Manager of Greensleeves Confectionery Limited which was a subsidiary of the Gleeson Group.
- Greensleeves Specialised in the Manufacturing of Freeze Pops in a State of the Art Manufacturing Facility where the Product was manufactured on a unique Vertical, Form ,Fill and Seal System.
- Within Greensleeves I was responsible for the Hiring of Employees for the Production Plant, Sourcing & Purchasing of all Raw Materials and Packaging for the Product along with the full Manufacturing Process. During my time in Greensleeves we held BRC Grade A for 7 consecutive years.
- I was also responsible for the Marketing and Sales of all Products to the Export Market where I was solely responsible for increasing sales from 300k in 1999 to in excess of 2m in 2012 while exporting to 50+ Customers in 15 Countries.
- On the back of this success I was offered Export Manager of the full Gleeson Group Portfolio in 1997 where I was responsible for approx 250 SKUs including Natural Mineral Water, Spring Water, Soft Drinks, Beers, Cider, Cream Liqueur and Freeze Pops.
Stock Controller
M&J Gleeson
Borrisoleigh
03.1995 - 03.1999
- Managed the Planning of all Production Requirements while dealing with Commercial Teams to establish Sales Forecasts on a Weekly, Monthly and Annual Basis.
- Managed the Purchasing of all Raw Material and Packaging Products in line with Sales Forecasts and available Budget.
- Managed continuous Cycle Counting and Monthly Stock Counts to ensure tight control and loss management of all Materials.
Production Supervisor
M&J Gleeson & Co.
Borrisoleigh
03.1992 - 03.1995
- While commencing as Production Supervisor, I very quickly became acting Production Manager making decisions in all aspects of Production.
- Led regular stand-up meetings, events and continuous improvement projects with measurable goals.
- Maintained and enforced a safe and clean working environment at all times.
- Coordinated preventative maintenance on existing and new production equipment.
- Established and adjusted work procedures to meet production schedules.
- Supervised production schedules, production quality and on time delivery.
- Defined manufacturing performance standards and reviewed the performance outcomes to set future targets.
- Diligently maintained safety and quality standards.
- Implemented root cause and corrective actions to remove production constraints and improve product quality.
- Enforced a culture of lean manufacturing and continuous improvement while providing operational leadership.
- Improved efficiency and productivity by eliminating waste and production constraints.
- Reviewed production orders, schedules, delivery dates and inventory levels to determine product availability.
- Hired and managed staff, overseeing any personnel grievances.
Education
Vocational School
Thurles, Tipperary01.1991
Skills
- Sales strategy
- KPI management
- Budget preparation
- Visual management
- Operational planning
- Customer relationship management
References
References available upon request
Hobbies and Interests
I am very interested in all Sports related activities., In recent years following retirement from GAA Sports I became Manager and Coach of Senior Hurling Teams within Tipperary GAA scene. To date, I have successfully managed four senior teams, and in 2012 and 2013, I also successfully coached the Tipperary Intermediate Hurling Team to back-to-back All-Ireland titles. I am currently the head coach for Tipperary Senior Camogie team on my 3rd year. I also enjoy running, walking, reading, and helping out with coaching kids in various sporting activities. I am also a member of the Board of Management of our local primary school
Timeline
Operations & Sales Manager
Borrisoleigh Bottling Limited
10.2019 - Current
Sales Manager
Celtic Pure Limited
10.2016 - 10.2019
Operations
C&C Gleeson
06.2015 - 10.2016
Production Manager
C&C Gleeson
03.2013 - 06.2015
General Manager - Greensleeves Division
M&J Gleeson & Co
03.1999 - 03.2013
Stock Controller
M&J Gleeson
03.1995 - 03.1999
Production Supervisor
M&J Gleeson & Co.
03.1992 - 03.1995
Vocational School
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