Michael Aboderin
Summary
Dynamic Content Strategist & Creative Producer with a proven track record of driving brand growth, digital engagement, and high-performing social media campaigns. Experienced in partnering with brands, influencers, and startups to deliver data-driven content strategies, innovative storytelling, and scalable creative production. Skilled in audience growth, campaign optimization, brand positioning, and cross-platform content creation. Adept at leveraging social media analytics, paid/organic growth tactics, and creative direction to generate measurable results. My main skills are specializing in social media strategy, creative production, and digital growth solutions.
Overview
2
2
years of professional experience
1
1
year of post-secondary education
Work history
Content Strategist/Creative Producer
MDEE Creative (Freelance)
London
2023.07 - Current
- Built and scaled a creative agency supporting brands, influencers, and entrepreneurs in content strategy, social media growth, and creative production.
- Partnered with influencers to craft authentic brand collaborations, increasing reach and conversion rates.
- Produced viral campaigns reaching thousands of views across TikTok and Instagram.
- Developed custom content strategies that boosted client engagement across Instagram, TikTok, and YouTube.
- Directed and managed creative teams (videographers, designers, editors) on content production project s.
Client Relations Specialist
B London
South Kensington, London
2023.09 - 2024.02
- Built and maintained long-term client relationships, ensuring a high level of satisfaction, retention, and repeat business.
- Resolved customer concerns promptly and professionally, maintaining high satisfaction and loyalty levels .
- Guided customers in selecting products and services, ensuring an exceptional in-store experience and driving sales .
- Acted as the primary point of contact for clients, addressing needs, resolving concerns, and providing tailored recommendations.
Social Media & Content Manager (Volunteer)
DUA Football
London
2023.07 - 2023.07
- Planned and executed content strategy across social channels to drive fan engagement and brand awareness.
- Produced multimedia content (graphics, video, copywriting) optimized for social media platforms.
- Leveraged analytics and insights to refine posting schedules, resulting in [50% increase in engagement / audience growth].
- Supported campaign development, from ideation to delivery, for match days and community events.
Education
Higher National Diploma - Business Management
Middlesex University
London, United Kingdom 2020.09 - 2021.05
Skills
- Digital Marketing Strategy
- Creative Production & Execution – hands-on production of high-quality visuals, videos, and campaigns
- Social Media Growth & Engagement – growing online communities through organic paid strategies
- Content Calendar & Campaign Management
Timeline
Client Relations Specialist
B London
2023.09 - 2024.02
Content Strategist/Creative Producer
MDEE Creative (Freelance)
2023.07 - Current
Social Media & Content Manager (Volunteer)
DUA Football
2023.07 - 2023.07
Higher National Diploma - Business Management
Middlesex University
2020.09 - 2021.05