Meghali Joshi
Bengaluru,India
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work history
Assistant Brand Manager
Britannia Industries
Bangalore
07.2024 - 01.2025
- Planned and executed consumer promotions for Cake Rusk, launching across 4 National Retail Chains and 2 E-commerce Platforms, ensuring smooth execution and achieving a 12% increase in category sales
- Negotiated contracts with vendors for digital media space on Amazon and BigBasket, increasing brand visibility and driving a 20% growth in e-commerce traffic
- Managed end-to-end e-commerce operations, including listing, pricing, and stock movement for Flipkart Groceries and Swiggy Instamart, contributing to a 12% YoY growth in e-commerce sales revenue
- Devised and implemented promotional campaigns, driving a 20% increase in product visibility and a 10% rise in online conversions
- Monitored promotional spend budgets, identifying cost-saving opportunities, and ensuring utilisation within planned limits, reducing overspend by 5%
- Analysed Nielsen data sales trends, consumer behaviour, and performance metrics to optimise product assortment contributing to a 15% increase in sales velocity
- Coordinated with Regional Sales Managers (RSMs) to address region-specific requirements, ensuring seamless execution of consumer promotions
- Assisted in developing A+ and PDP content on brand communication with mainline agency collaboration
Area Sales & Trade Marketing Manager
Varun Beverages
Mumbai
06.2022 - 07.2024
- Managed a ₹2.3 Cr budget for 122 E&D key accounts, driving PepsiCo's monopoly and contributing to 17% of the unit's target achievement through strategic trade promotions
- Planned and executed primary and secondary schemes, including QPS (Quantity Purchase Scheme) and Key Outlet Programs, boosting trade visibility and increasing market share by 3.2%
- Collaborated with sales and marketing teams to design and implement loyalty programs, resulting in a 10% improvement in retailer engagement
- Partnered with Capgemini SAP team to streamline stock movement and order fulfillment, reducing delivery lead times by 20%
- Negotiated promotional campaigns with e-commerce partners, resulting in a 10% improvement in product visibility and a 7% uplift in customer engagement metrics
- Oversaw a ₹1.9 Cr marketing budget, ensuring efficient utilization and improving trade spend analysis to preserve brand equity across 7 GT territories
- Championed the CBW incentive program for frontline employees, improving participation rates by 20% and enhancing employee motivation
- Led MIS and sales automation initiatives for GT business, improving reporting accuracy and operational efficiency by 25%
- Optimised Zepto search for Mountain Dew 250 ml campaign targeting caffeinated cola drink buyers
- Formulated a marketing strategy to boost Sting Blue's energy category by 9.8% in ND
Marketing Executive
Crow Creative Lab
Lucknow
04.2016 - 04.2017
- Handled digital marketing communication and generated sponsorships to build leads and client prospects
- Coordinated in the making of corporate films, AVs and 3D walkthroughs for real estate companies
- Introduced Grey Matters India as assessment partner for students of an affordable private school
Education
MBA - Sales & Marketing
Indian Institute of Management
Sambalpur 06.2020 - 07.2022
MA - Sociology
Tata Institute of Social Sciences
Mumbai 06.2017 - 06.2019
Bachelor of Commerce - Commerce & Accounting
University of Lucknow
Lucknow 07.2012 - 07.2015
Position of Responsibility
Placement Committee Coordinator | IIM Sambalpur
Timeline
Assistant Brand Manager
Britannia Industries
07.2024 - 01.2025
Area Sales & Trade Marketing Manager
Varun Beverages
06.2022 - 07.2024
MBA - Sales & Marketing
Indian Institute of Management
06.2020 - 07.2022
MA - Sociology
Tata Institute of Social Sciences
06.2017 - 06.2019
Marketing Executive
Crow Creative Lab
04.2016 - 04.2017
Bachelor of Commerce - Commerce & Accounting
University of Lucknow
07.2012 - 07.2015
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