Meg Boyd
Longmont
Summary
Knowledgeable [Desired Position] with proven track record in managing diverse projects and ensuring timely completion. Demonstrated ability to coordinate effectively with stakeholders and solve complex problems on-site. Successfully utilized project management and communication skills to deliver high-quality results.
Overview
21
21
years of professional experience
Work History
Website Management & SEO Consulting, Contractor
Tshirts.com
04.2024 - Current
- Consulting on SEO strategies for tshirts.com and its sister sites including photography.com, americanstationery.com, and cosmicclothing.co
- Executing onsite technical SEO improvements to enhance site health, while also advising on site architecture to support optimization and seamless migrations to Shopify
- Improved site health on Photography.com by 16% through implementing onsite technical SEO improvements, resulting in a 56% increase in organic users within the first 30 days
- Rewrote content for all product detail pages on photography.com, enhancing clarity, engagement, and SEO effectiveness to boost online visibility and user interaction
Marketing & Website Advisor, Contractor
DEFY Wear
03.2024 - Current
- Oversee the brand's overall business strategy, digital presence, and content, including website management, SEO optimization, and social media strategies
- Coordinate branding efforts, email marketing, and event management to establish and grow the brand's market presence leading to the launch of their first products in mid 2025
- Authored original content for the home page and product descriptions, tailoring the language to enhance SEO and customer engagement
- Implemented comprehensive tracking systems to monitor user interactions and conversions through email sign-ups, providing key data insights for optimization
SEO Manager
The Tour Guy
08.2024 - 02.2025
- Leading the technical SEO strategy for TheTourGuy.com and TheRomanGuy.com, working closely with the development team to improve site performance, indexing, and search visibility, and site health across both domains
- Analyze and track site performance metrics using GA4, Looker, and Google Search Console, leveraging insights to inform SEO strategies
- Drove significant YoY growth in January 2025 vs
- January 2024 for product pages, including a 20.6% increase in organic clicks and 34.9% improvement in average position
- Led technical SEO and site speed audits, identifying priority issues and defining solutions
- Scoped and documented required updates for the development team, resulting in a 40% improvement in site speed (1-second decrease in average load time on key pages)
- Led the implementation of event and carousel schema, defining structured data and requirements for the dev team, improving search visibility across 1,000+ pages and securing new page 1 placement in Google's image carousel for 'Things to Do.'
Sr. Website Marketing Manager
StickerGiant
04.2023 - 01.2024
- Led website marketing initiatives, product launches, and SEO strategies at StickerGiant.com, optimizing site performance, user experience, and conversion rates
- Led migration to a new eCommerce platform, executed A/B testing initiatives, and managed promotional content strategies to drive engagement and sales
- Oversaw email marketing efforts, enhancing customer retention through data-driven campaigns
- Led eCommerce migration, achieving a 32% increase in website conversion rates within three months
- Expanded catalog by 64% by spearheading execution of go-to-market strategies and product marketing for new products
- Improved site speed by an additional 16% via technical on-page optimizations
- Boosted organic conversion rates by 11% through targeted SEO and continuous site optimizations
Website Marketing Manager
StickerGiant
01.2021 - 04.2023
- Executed SEO strategies, email marketing, and onsite optimizations to enhance organic visibility, brand awareness, and conversion rates
- Led A/B testing initiatives, restructured content architecture, and optimized transactional communications to drive engagement and revenue growth
- Managed in-kind sponsorships and event promotions to secure backlinks and amplify brand presence
- Conducted site audits and optimizations, improving site health by 20%
- Revamped core product pages, aligning organic and paid search efforts, driving a 20% increase in purchase conversions
- Led A/B testing, increasing conversion rates by 18% across channels
- Developed Resource Center content, securing Featured Snippets and boosting organic keyword visibility by 13%
- Spearheaded tailored cart promotion features, increasing average order value by 24%
- Enhanced product content strategy across industries, driving a 22% boost in organic visibility
Product Marketing Manager & Training Manager
Ballantine Communications, Inc.
04.2016 - 06.2017
- Responsible for product management, market research, and marketing of new products and services, including launch campaigns and tracking success of new products post-launch
- Developed marketing strategies and managed brand for BCI Media Services
- Managed partner relations by overseeing contract negotiations for new partnerships
- Created and delivered sales team training program and materials, built and maintained partner relations
- Surpassed client retention goals by 50% ahead of schedule by restructuring and training sales and content fulfillment teams
- Reduced 40% in expenses by leading company-wide migration to Google Apps for Work
- Improved organic traffic on bcimedia.com by 10% through implementation of SEO best practices
Digital Marketing Consultant
BCI Media Services
01.2013 - 01.2015
- Analyzed campaign data to optimize marketing strategies using Google Analytics and social media metrics
- Led regular client meetings to review performance, strategize on content, and educate clients on digital marketing best practices
- Formulated content calendars to ensure consistent delivery of diverse content across campaigns
- Enhanced client retention by 30% through the implementation of new management strategies
- Executed marketing plans and crafted website and social content for 40+ clients with focus on local SEO and social media marketing
Retail Store Manager
Beads & Beyond
01.2004 - 01.2013
- Initiated prestigious customer reward program, resulting in 20% surge in average purchase value
- Attained 90% retention rate year after year by fostering culture of support and fostering harmonious workplace ambiance
- Revamped and curated an extensive customer database, and led email marketing for promotions and ongoing customer engagement
Education
Master's Degree - Business Psychology
University of the Rockies
Colorado Springs, COBachelor's Degree - Business Administration & Marketing
Fort Lewis College
Durango, COSkills
- Cross-Functional Collaboration
- Technical SEO
- SEO Content Strategy
- Conversion Rate Optimization (CRO)
- Marketing Project Management
- Site Speed & Performance Optimization
- A/B Testing
- Product Marketing
- Website Migration & Launch Planning
- SEO Campaign Management
- Attention to detail
- Off-page optimization
- Google search console
- SEO reporting
- Backlink analysis
- SEO auditing
- Duplicate content management
- On-page optimization
- Keyword mapping
- Internal linking
- URL structure
- E-commerce SEO
- Local SEO
Technical Experience
- WordPress
- Shopify
- Squarespace
- Adobe Magento
- SEMrush
- Moz Technical SEO Certified
- HotJar
- Google Analytics 4
- Google Tag Manager
- SendGrid
- Convert Kit
- MailChimp
- Google Looker Studio
- TapClicks
- Photoshop
- JIRA
- Asana
- ClickUp
- Monday
Timeline
SEO Manager
The Tour Guy
08.2024 - 02.2025
Website Management & SEO Consulting, Contractor
Tshirts.com
04.2024 - Current
Marketing & Website Advisor, Contractor
DEFY Wear
03.2024 - Current
Sr. Website Marketing Manager
StickerGiant
04.2023 - 01.2024
Website Marketing Manager
StickerGiant
01.2021 - 04.2023
Product Marketing Manager & Training Manager
Ballantine Communications, Inc.
04.2016 - 06.2017
Digital Marketing Consultant
BCI Media Services
01.2013 - 01.2015
Retail Store Manager
Beads & Beyond
01.2004 - 01.2013
Bachelor's Degree - Business Administration & Marketing
Fort Lewis College
Master's Degree - Business Psychology
University of the Rockies
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