Maya Hanley
Clongeen,Ireland
Summary
Results-driven sales professional specialising in enterprise B2B sales and full sales cycle management. Drives revenue growth through strategic partnerships, consultative selling, and effective account management. Experienced in SaaS and e-commerce solutions, contract negotiation, and executive stakeholder engagement. Focused on cross-functional collaboration and pipeline development to enhance customer success and facilitate international market expansion.
Overview
30
30
years of professional experience
Work history
Senior Lead – Merchant Acceleration EMEA
Shopify
05.2022 - 10.2023
- Accelerated merchant growth across EMEA through strategic account management, commercial planning, and consultative business development.
- Achieved 135% of annual commercial targets.
- Managed strategic merchant relationships across Spain, France, Italy, Scandinavia and Benelux.
- Identified expansion opportunities through consultative conversations with customers, driving targeted growth initiatives.
- Collaborated with Sales, Product, Customer Success, and Country Managers to implement strategies that maximised merchant growth across EMEA.
- Developed tailored growth strategies based on customer objectives.
- Facilitated adoption of Shopify Payments and Retail solutions in Sweden, enhancing merchant capabilities and customer experience.
- Used commercial insights and data to improve merchant performance.
- Key achievements
Leadership Coach & Mentor
Shopify
01.2021 - 01.2023
- Developed coaching strategies for senior leaders at Shopify to enhance leadership capabilities and support career development.
- Improved overall productivity with bespoke leadership development programmes.
- Fostered a positive work environment by promoting open dialogue and feedback.
- Encouraged leaders to explore new ideas during strategic discussions. to broaden their perspectives for better decision making.
Team Lead – Multilingual Support
Shopify
01.2020 - 01.2022
- Led multilingual customer success teams supporting merchants across Europe, partnering with commercial teams to enhance merchant outcomes and identify growth opportunities.
- Drove process improvements through rigorous analysis of existing procedures.
- Oversaw day-to-day operations, ensuring adherence to company standards.
- Monitored team performance metrics, identifying areas for improvement.
Operations, Sales & Marketing Director (EMEA)
Global Imagination
01.2004 - 01.2011
- Established and led European commercial operations, driving business growth from inception.
- Built the complete EMEA business from launch.
- Managed enterprise sales across Europe, achieving key revenue milestones.
- Delivered the company's first €1 million enterprise sale.
- Managed the full commercial lifecycle from prospecting through negotiation and implementation.
- Developed strategic partnerships with ESA, NASA, EUMETSAT, enhancing collaboration with major international organisations.
- Presented solutions to executive boards, government organisations and international conferences.
- Highlights
Business Manager
FormFormForm Ltd (Sugru)
01.2012 - 01.2015
- Coordinated recruitment, HR, facilities, budgeting, and strategic planning to align with business objectives.
- Increased recruitment by 250% across UK and US operations.
- Recruited many of the company's key employees during a significant growth phase.
- Oversaw operational and commercial activities to support growth in manufacturing business.
- Supported ERP implementation planning.
- Built strong relationships with local government and commercial stakeholders.
- Captured key milestones and successes to enhance organisational knowledge.
VP Worldwide Communications & Marketing
Actional Corporation
01.2000 - 06.2004
- Led global marketing communications, inside sales and demand generation for a high-growth SaaS company prior to IPO.
- Developed and executed global demand generation initiatives, driving brand awareness and customer engagement.
- Coordinated worldwide product launches, aligning cross-functional teams to ensure successful market entry.
- Directed global marketing across Europe and North America.
- Worked closely with executive leadership on commercial strategy.
- Oversaw inside sales support programmes, enhancing lead conversion through targeted training and resources.
- Highlights
Business Process Re-engineering Consultant
Government of Botswana
01.1998 - 12.2000
- Executed transformation programmes across 28 Government Ministries, engaging with ministerial stakeholders and ensuring complex projects were completed within deadlines and budget constraints.
Marketing Director
PeopleSoft (later Oracle)
01.1994 - 01.1997
- Managed European marketing programmes supporting enterprise software sales across EMEA.
- Achievements
- Delivered major customer conferences with over 5,000 attendees.
- Managed annual budgets exceeding $5 million.
- Supported European sales teams through integrated marketing campaigns.
- Managed product launches across multiple European countries.
- Worked closely with enterprise sales teams to generate pipeline and strengthen customer engagement.
Education
BA (Hons) - Linguistics
University of Gothenburg
SwedenAdvanced Diploma - Executive, Leadership & Personal Coaching
Kingstown College
IrelandLevel 3 TEFL Qualification -
University of Cambridge
UKSkills
- Enterprise B2B Sales
- Business Development
- Strategic Partnerships
- SaaS & E-commerce
- Revenue Growth
- Sales Process
- Account Management
- Pipeline Development
- Contract Negotiation
- CRM forecasting
- International Markets
- Commercial Strategy
- Stakeholder management
- Customer Success
- Cross-functional teamwork
- Consultative Selling
Languages
English – Native
Swedish – Fluent
French – Professional Working Proficiency
Awards
President's Award – Actional, Outstanding Achievement Award – PeopleSoft, Team Player Award – PeopleSoft, Outstanding Achievement Award – FormFormForm
Selected Clients & Strategic Partners
- Throughout my career, I have worked with and developed commercial relationships, partnerships and strategic initiatives for leading global organisations, including:
- Shopify – Supported merchants across EMEA to accelerate growth, increase GMV and adopt additional platform solutions.
- Statoil (now Equinor) – Secured the company's first €1 million enterprise contract while leading EMEA commercial operations for Global Imagination.
- European Space Agency (ESA) – Developed strategic partnerships and delivered technology solutions supporting scientific collaboration.
- NASA – Worked with senior stakeholders on commercial and educational technology initiatives.
- EUMETSAT – Established partnerships and supported solution development for satellite and earth observation programmes.
- Government of Botswana – Led business process transformation and stakeholder engagement across all 28 government ministries.
- Oracle / PeopleSoft – Supported enterprise software sales across Europe through strategic marketing, customer engagement and executive events.
- King of Sweden / Swedish Government Representatives – Presented Global Imagination's flagship technology solution at the Antarctic Treaty Conference, representing the company to senior government and international stakeholders.
Key Commercial Achievements
- Achieved 135% of annual revenue target at Shopify Merchant Acceleration.
- Secured the company's first €1 million enterprise contract with Statoil while leading EMEA sales for Global Imagination.
- Helped expand Shopify products across the Swedish market, including Retail and Shopify Payments.
- Built Global Imagination's complete EMEA commercial operation from the ground up.
- Increased recruitment by 250% while helping scale FormFormForm internationally.
- Presented technology solutions to executive leadership, government ministers and the King of Sweden.
- Managed commercial relationships across Europe, Scandinavia and international markets.
Additional information
- Extensive experience working across UK, Nordics and wider EMEA markets.
- Fluent Swedish speaker with strong commercial experience supporting Scandinavian businesses.
- Passionate about helping organisations grow through customer-centric, consultative selling and long-term partnership development.
Accomplishments
- President's Award – Actional
- Outstanding Achievement Award – PeopleSoft
- Team Player Award – PeopleSoft
- Outstanding Achievement Award – FormFormForm
Timeline
Senior Lead – Merchant Acceleration EMEA
Shopify
05.2022 - 10.2023
Leadership Coach & Mentor
Shopify
01.2021 - 01.2023
Team Lead – Multilingual Support
Shopify
01.2020 - 01.2022
Business Manager
FormFormForm Ltd (Sugru)
01.2012 - 01.2015
Operations, Sales & Marketing Director (EMEA)
Global Imagination
01.2004 - 01.2011
VP Worldwide Communications & Marketing
Actional Corporation
01.2000 - 06.2004
Business Process Re-engineering Consultant
Government of Botswana
01.1998 - 12.2000
Marketing Director
PeopleSoft (later Oracle)
01.1994 - 01.1997
BA (Hons) - Linguistics
University of Gothenburg
Advanced Diploma - Executive, Leadership & Personal Coaching
Kingstown College
Level 3 TEFL Qualification -
University of Cambridge