Massimo Piredda
Dublin, Ranelagh,Ireland
Summary
Digital & Growth Marketing Leader with 15+ years scaling CRM, paid media, and omnichannel strategies for global retail brands. Generated +66M€ CRM revenue, accelerated digital transformation, and led cross-functional teams across Europe. Strong balance of strategic leadership and operational execution in acquisition, retention, loyalty and customer lifecycle optimisation.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work history
Deputy Marketing Director
The Bicester Collection | Kildare Village
Dublin
2024.12 - 2025.11
- Drove marketing team across digital, paid media, CRM, retail marketing, content, and analytics, achieving 4% sales growth within six months.
- Defined and managed comprehensive marketing strategy to maximise effectiveness.
- Collaborated with retail department to advance business planning initiatives.
- Launched 'So Irish' brand positioning across Ireland and Dublin markets.
- Implemented AI productivity tools to optimise internal processes and enhance marketing impact through KPI analysis.
Head of Digital & CRM
The Bicester Collection | La Vallée Village
Paris
2022.12 - 2024.12
- Spearheaded loyalty programme, generating 66M€ incremental revenue in 2023.
- Oversaw wider marketing activities by deputising Marketing Director responsibilities.
- Managed 8M€ budget while facilitating strategic planning and EC meetings.
- Directed team of 8 across Web, Paid Media, Influencers, CRM, and Social channels.
- Accelerated virtual shopping and click & collect, contributing 20M€ in 2021.
- Executed high-profile influencer campaigns featuring Lena Situations and Paola Locatelli.
Senior Digital Media Manager
The Bicester Collection | La Vallée Village
Paris
2020.08 - 2022.11
- Boosted productivity of seven-person team through effective workflow management after COVID.
- Devised innovative marketing strategies that significantly improved sales performance.
- Introduced 'Shop from Home' service via WhatsApp to enhance customer engagement in 2020.
- Launched new membership programme in summer 2021, achieving double-digit growth by year-end.
Founder | Independent Digital Agency
Naes consulting
Paris
2016.01 - 2020.01
- Established company and devised comprehensive marketing and business strategies from inception.
- Managed over 15 clients in luxury, marketing, media, and engineering sectors, generating revenue exceeding €200K annually.
- Delivered web marketing, media, and social media solutions to prestigious clients including Balmain and Longchamp.
- Guided advertising investments and oversaw social media campaigns, achieving ROI between 2x and 15x.
Digital & Social Media Manager
Longchamp
Paris
2012.01 - 2016.01
- Directed development and management of 360 paid media campaigns across France, Europe, and USA.
- Oversaw operations for 12 subsidiaries in Europe, USA, and Asia, including agency briefings.
- Initiated Instagram account, developing content strategy to grow followers beyond 500,000.
- Delivered digital coverage for public relations events, ensuring strong online presence during live events.
- Launched and monitored WeChat accounts in China, overseeing content and engagement tactics.
- Participated in media coverage for new boutique openings and bag launches.
- Engaged directly with renowned influencers and celebrities such as Coco Rocha, Alexa Chung, Naomi Campbell, and Caroline de Maigret to craft impactful content.
Web Manager
Galeries Lafayette (LaSer Cofinoga)
Paris
2007.01 - 2012.01
- Launched new group website and five subsidiary sites, doubling overall visitation.
- Introduced new mobile application for over 300 B2B clients.
- Established and managed group's first social media accounts to boost engagement.
- Developed financial services and marketing strategies to expand outreach.
Education
Master's in Business Management - Management & Marketing
Ecole Supérieure de Management (ESMA)
Marne-la-Vallée, Paris 2005.01 - 2008.01
Diploma in Services and Communication Networks - Communications & medias
IUT de Velizy Villacoublay
Paris 2003.01 - 2005.01
Skills
- Team leadership – Recruitment and management of cross-functional teams
- Business-driven mindset – Align marketing with performance and growth KPIs
- Board level communication
- Sales growth strategies
Tools
- AI: ChatGPT, CoPilot, Sora, Dall-E,...
- Marketing: retention, acquisition, omnichannel, lifecycle, CLV, segmentation…
- CRM: Salesforce, Adobe, Klaviyo
- Analytics: GA4, Looker Studio
- Paid media: Meta Ads Manager, Google Ad
CAREER HIGHLIGHTS
- Delivered +66M€ in incremental revenue through CRM & loyalty at La Vallée Village
- Co-founded Naes, a digital agency for luxury clients (Balmain, Lanvin, Longchamp)
- Managed 8M€+ annual marketing budget across digital, CRM, media & content
INTERESTS
Drawing, Boxing, Real Estate, Fintech
Timeline
Deputy Marketing Director
The Bicester Collection | Kildare Village
2024.12 - 2025.11
Head of Digital & CRM
The Bicester Collection | La Vallée Village
2022.12 - 2024.12
Senior Digital Media Manager
The Bicester Collection | La Vallée Village
2020.08 - 2022.11
Founder | Independent Digital Agency
Naes consulting
2016.01 - 2020.01
Digital & Social Media Manager
Longchamp
2012.01 - 2016.01
Web Manager
Galeries Lafayette (LaSer Cofinoga)
2007.01 - 2012.01
Master's in Business Management - Management & Marketing
Ecole Supérieure de Management (ESMA)
2005.01 - 2008.01
Diploma in Services and Communication Networks - Communications & medias
IUT de Velizy Villacoublay
2003.01 - 2005.01