Martin McKenna
Dublin,Ireland
Summary
Marketing manager with expertise in global brand strategy and customer acquisition through partner marketing channels. Demonstrated success in driving revenue growth and increasing brand recognition via innovative campaigns and comprehensive market analysis. Skilled in utilizing cross-cultural insights to unify teams and deliver significant results, contributing to over 2 million customer acquisitions.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work history
Global Marketing Programme Manager
Gen Digital
Dublin, Ireland
2021.07 - Current
- Executed go-to-market strategy for Gen Digital Brands, driving growth through B2C and B2B campaigns.
- Managed strategic forecasting for Norton, Avast, AVG, CCleaner, and Avira brands.
- Oversaw global partner network with over 1,000 marketing partnerships.
- Cultivated strong relationships with key international marketing partners across various verticals.
- Led cross-functional projects and AI adoption to enhance marketing operations.
- Ensured compliance with advertising standards and data privacy regulations, including GDPR.
- Directed annual budget management of $50 million across international markets.
- Coordinated internal marketing team and external agency partnerships to optimise performance.
Online Marketing Manager
Gen Digital
Dublin
2018.12 - 2021.06
- Improved conversion rates through persuasive landing page designs and in-cart upsell experiences.
- Established partnerships across various relevant online verticals to expand brand reach.
- Coordinated promotional campaigns to elevate product awareness.
- Collaborated cross-functionally within the organisation to align affiliate marketing efforts with overall business objectives.
- Devised marketing strategies for business growth.
Online Marketing Manager
Holidayguru
Dortmund, Germany
2015.03 - 2018.08
- Conducted competitor analysis to identify market trends and opportunities.
- Optimised SEO strategies, resulting in increased web traffic.
- Devised social media ad campaigns to boost engagement levels.
- Facilitated online campaigns through effective use of social media platforms.
- Streamlined digital content generation to enhance user experience.
- Managed a team of eight marketers and content creators across UK and Irish markets.
Education
Master of Arts - Ethics - Corporate Responsibility
Dublin City University
Dublin, Ireland 2021.09 - 2023.08
Professional Diploma - AI for Business
UCD Professional Academy
Dublin 2025.08 - 2025.08
Diploma - Project Management
Institute of Project Management
Dublin 2020.10 - 2021.02
Master of Arts - Film & Television Studies
Dublin City University
Dublin, Ireland 2012.09 - 2013.08
Bachelor of Arts - History & Geography
National University of Ireland, Maynooth
Maynooth 2009.09 - 2012.09
Skills
- Marketing partnerships
- Team building
- Strategic global planning
- E-Commerce strategy
- Programme development
- Budget Management
- Forecasting
Affiliations
- Gaelic Football
- Film
- Hiking
- Cooking
- Writing
- Geopolitics
Accomplishments
EU Citizens Panel Member - 2025
https://www.eolasmagazine.ie/european-citizens-panel-on-the-new-eu-long-term-budget-an-irish-citizens-perspective/
References
References available upon request.
Timeline
Professional Diploma - AI for Business
UCD Professional Academy
2025.08 - 2025.08
Master of Arts - Ethics - Corporate Responsibility
Dublin City University
2021.09 - 2023.08
Global Marketing Programme Manager
Gen Digital
2021.07 - Current
Diploma - Project Management
Institute of Project Management
2020.10 - 2021.02
Online Marketing Manager
Gen Digital
2018.12 - 2021.06
Online Marketing Manager
Holidayguru
2015.03 - 2018.08
Master of Arts - Film & Television Studies
Dublin City University
2012.09 - 2013.08
Bachelor of Arts - History & Geography
National University of Ireland, Maynooth
2009.09 - 2012.09