Marta Hereźniak

• Designing and conducting research on the city’s business brand among key stakeholders
• Developing the city’s business brand concept and the foundations of communications strategy with foreign investors.
• Coordinating cooperation with marketing consultancy responsible for the development of communications strategy.
• Managing business relations with international location advisory consultancies on behalf of Invest in Lodz.
• Developing and conducting workshops with institutional and corporate stakeholders on diverse topics.
• Preparation of reports in Polish and English on diverse topics concerning city relations with business ecosystem
• Preparation and delivery of presentations on the topics related to the city’s business development, city promotion and investment acquisition.
• Preparation of media releases in English.
• Coordination of the city’s promotional video for investors (concept, narration, screenplay, oversight)
• Participation in trade missions and business fairs (Expo Real, MIPIM, Websummit).
• Representing Invest in Lodz during business events and conferences.

• Teaching undergraduate and graduate and postgraduate students in English and Polish (eg. Brand Management, Consumer Behaviour, Country Branding, Place Branding, Public Diplomacy, Effective Communication and Presentation, Culture and Heritage Management) as a part of International Marketing and International Relations degree.
• Providing guidance for student thesis and dissertation work (BA and MA level)
• Development and implementation of innovative teaching modules, subjects and methods that enhanced student engagement and learning outcomes.
• Conducting research projects, publishing manuscripts in international journals, and presentations of findings at international conferences.
• Collaboration with colleagues on curriculum development initiatives
• Assistance in developing departmental educational programs (International Marketing BA and MA curriculum, International Marketing Management and International Hotel Management (with Accor Group) post-graduate course
• Organization of guest lectures from experts to supplement course content.
• Popularization of place branding to industry professionals at national conferences.
• Reviewing scholarly articles for publication in international journals.
• Planning events such as symposia/ conferences/ workshops.
• Participation in university governance committees (Faculty Council, The University Senate).
• Development of grant proposals seeking funding for research initiatives undertaken by the department.
• Member of the faculty Task Force for strategy development.

• Conducting workshops and trainings for companies and public administration;
• Participation in consulting projects for ministries (MFA, Ministry of Regional Development);
• Conceptual work (development of expert reports, presentations, training programs); simultaneous and consecutive interpreting, translation of books.
• Research and analysis of market trends and competitive landscape in place branding
• Collaboration with clients/ stakeholders to address specific challenges and objectives.

Educator

• Tutor at International Place Branding Association Academy (2022-present)
• Guest speaker at Place Branding MA Programme, Middlesex University, UK
• Trainer at International Student Competition 'Place Branding and Mediterranean Diet' , University of Macerata, Italy (2016-2018)
• Trainer at National Agency for Academic Exchange (2020): Digital Ambassadors programme
• Trainer at School of Leaders for the Polish Community Abroad, School for Leaders Foundation in Warsaw (2013-2017)

Consultant

• Warsaw City Hall and Best Place Institute (2016), "Principles of monitoring positioning and effectiveness of communication of the Warsaw brand" (2016)
• "Formation of country brand" Kazakhstan" in terms of innovative development of the Country." Ministry of Education and Science of the Republic of Kazakhstan (2014-2015)
• Lodz City Hall (2014), Proposal of a system for measuring the effectiveness of the Łódź brand strategy.
• The Marshal's Office of the Lodz Voivodeship - The Program of creation and promotion of the brand of the Łódź Voivodeship with an implementation plan in the years 2012-2016".
• Ministry of Regional Development: Social and Market Communication Strategy of the Structural Funds in Poland for the years 2007-2013. Principles of development, development and implementation (co-author)
• Polish Chamber of Commerce/ Institute of Polish Brand: 'Brand for Poland' (2003 - 2008):