Summary
Overview
Work History
Education
Skills
Accomplishments
Professional Affiliations And Networks
Technical Skills And Tools
Timeline
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Marlana Y. Christopher

Allen,TX

Summary

Dynamic and results-driven professional with over 25 years of experience spanning multiple industries, including sales, marketing, business development, operations, and executive leadership. Adept at driving process improvements, leading teams, and developing innovative strategies to maximize efficiency, profitability, and organizational growth. Proven ability to recruit, train, and inspire high-performing individuals and teams. Skilled in relationship marketing, business startup consulting, employee benefits, and sales management. Passionate about fostering professional development and business growth through strategic planning, mentorship, and execution.

Overview

25
25
years of professional experience

Work History

Business Startup Consultant & Executive Leadership Roles

01.2014 - Current
  • Provided consulting and executive leadership for small, midsize, and international companies (U.S., Canada, Mexico) with revenues from $1M-$500M
  • Spearheaded business growth, sales team training, customer acquisition, and retention strategies
  • Implemented systems and organizational restructuring to improve efficiency and drive profitability
  • Recruited and developed 75+ sales associates, expanding business into 19 U.S States and 3 Canadian provinces using remote training via phone and Zoom
  • Created and led corporate and team-sponsored retreats and training events

Employee Health Benefit Advisor/Consultant

Fortune 500
01.2013 - 01.2014
  • Assisted Fortune 500 retirees in selecting Medicare plans, providing expert consultation on healthcare options
  • Earned General Lines-Life & Health Insurance License and worked with national healthcare providers
  • Specialized in matching individual healthcare needs with optimal plan coverage

Vice President, U.S. Operations

U.S. and Mexico-based nutraceutical company
01.2010 - 01.2011
  • Company Overview: Relationship Marketing Industry
  • Led operations and field sales strategy for a U.S
  • And Mexico-based nutraceutical company
  • Provided executive leadership, sales training, and motivational speaking to drive productivity and morale
  • Increased sales performance by clarifying company objectives and mentoring independent business owners
  • Relationship Marketing Industry

Sales Manager & COO

Dallas-based security company
01.2008 - 01.2010
  • Company Overview: Private Security & Surveillance
  • Established HR and corporate compliance operations for a Dallas-based security company
  • Built and managed an outbound sales team of 8, driving lead generation and B2B sales growth
  • Procured and managed high-value security equipment and operational assets
  • Private Security & Surveillance

Area Coordinator & Small Business/Employee Benefits Specialist

Established U.S. & Canadian company
01.2005 - 01.2008
  • Led recruiting, training, and event coordination for an established U.S
  • & Canadian company
  • Organized large-scale weekly business training events, tripling attendance within 90 days
  • Developed and managed sales training programs, mentoring business owners and sales teams
  • Closed high-value B2B contracts, presenting to executives and employees in multi-state locations

Small Business Owner & CEO

01.2004 - 01.2005
  • Founded and operated a successful marketing and promotions company
  • Developed sales and marketing strategies, prospecting and closing national chain and multi-location clients
  • Recruited, trained, and led a sales team specializing in B2B and B2C marketing campaigns
  • Organized a trade show/gala, recruiting 60+ vendors and generating $25K in booth sponsorships within 45 days

Various Administrative & Contract/Seasonal Roles

01.2000 - 01.2004
  • Travel Coordinator: Streamlined visa processes for international engineers at a Texas-based wireless tech company
  • Office Manager: Developed staff training and onboarding for a home healthcare agency
  • Contract Specialist: Provided corporate compliance and contract administration support at Blue Cross/Blue Shield
  • Data Entry Specialist: Processed sensitive financial and tax documents for the IRS and Bank of America

Education

General Lines-Life & Health Insurance License - Texas & Multi-State

Various Sales, Leadership, & Professional Development Programs

CEO Space International Graduate - Certified Entrepreneur

CEO Space International
12-2010

Skills

  • Business Development & Sales Growth
  • Executive Leadership & Strategic Planning
  • Process Improvement & Operational Efficiency
  • Recruiting, Training & Talent Development
  • Relationship Marketing & Customer Retention
  • Employee Benefits Consulting
  • Public Speaking & Motivational Coaching
  • Negotiation & Contract Management
  • B2B & B2C Sales Strategies
  • Multi-State & International Business Expansion
  • CRM & Sales Software
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Zoom & Remote Communication Platforms
  • Business Development & Marketing Automation Tools
  • Contract & Compliance Management
  • Scheduling coordination
  • Team leadership
  • Goal oriented
  • Problem-solving
  • Sales team training
  • Cross-functional team coordination
  • Fundraising strategies

Accomplishments

  • Recruited and developed 75+ sales associates, expanding operations across North America (2022-2023).
  • Organized and led a successful trade show event, generating $25K in sponsorship revenue within 45 days.
  • Achieved Top 10 Company-Wide Recruiter/Sales Team Builder status in multiple direct sales organizations.
  • Spearheaded corporate training events that tripled attendance and improved team productivity.
  • Successfully led turnarounds and implemented scalable business systems in diverse industries.

Professional Affiliations And Networks

  • CEO Space International Alumni
  • Various Entrepreneurial & Business Development Networks

Technical Skills And Tools

  • CRM & Sales Software
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Zoom & Remote Communication Platforms
  • Business Development & Marketing Automation Tools
  • Contract & Compliance Management

Timeline

Business Startup Consultant & Executive Leadership Roles

01.2014 - Current

Employee Health Benefit Advisor/Consultant

Fortune 500
01.2013 - 01.2014

Vice President, U.S. Operations

U.S. and Mexico-based nutraceutical company
01.2010 - 01.2011

Sales Manager & COO

Dallas-based security company
01.2008 - 01.2010

Area Coordinator & Small Business/Employee Benefits Specialist

Established U.S. & Canadian company
01.2005 - 01.2008

Small Business Owner & CEO

01.2004 - 01.2005

Various Administrative & Contract/Seasonal Roles

01.2000 - 01.2004

Various Sales, Leadership, & Professional Development Programs

General Lines-Life & Health Insurance License - Texas & Multi-State

CEO Space International Graduate - Certified Entrepreneur

CEO Space International

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Marlana Y. Christopher