Markus Da Silva

As part of Microsoft's Digital Enterprise Sales team, I help drive enterprise-wide digital transformation by enabling key customers to leverage the full potential of Microsoft’s Cloud, with a strong focus on Data and AI.

I work closely with partners, technical stakeholders, and clients to ensure alignment across the entire project lifecycle — from opportunity qualification and workshop planning to solution demonstrations and technical deep dives. By integrating strategic marketing insights and timing engagements precisely, I support the delivery of impactful business outcomes and accelerate cloud adoption.

Key highlights:

• Lead client engagements across enterprise accounts to promote Microsoft’s Data & AI offerings.
• Orchestrate partner collaboration and co-selling motions to ensure project alignment.
• Deliver demos, presentations, and workshops that translate complex solutions into business value.
• Act as a trusted advisor to customers, helping define use cases, success metrics, and roadmaps.

As a Client Account Manager at Microsoft Advertising's PromoteIQ, I have the exciting opportunity to be part of a global Sales, Marketing, and Services organization at the forefront of the digital advertising industry. Our mission is to provide intelligent marketing solutions for the next generation of e-commerce through our innovative PromoteIQ retail media platform.

My role involves partnering with top-tier clients and key decision-makers at brands and agencies to unlock marketing budgets and optimize their e-commerce performance. I am responsible for educating advertisers about the value proposition of PromoteIQ, offering support for on-site advertising solutions, and guiding them on leveraging our technology to achieve the best business outcomes.

Owned the success and growth of key brand and agency accounts using the PromoteIQ platform. Led client enablement, performance optimization, and platform adoption across digital retail campaigns.

Key contributions:

• Cultivated strategic relationships with senior stakeholders to drive engagement and retention.
• Delivered business reviews, forecasting, and actionable insights to maximize campaign performance.
• Trained and onboarded clients, ensuring effective self-service through scalable documentation.
• Proactively resolved performance gaps and revenue blockers in collaboration with cross-functional teams.

Managed strategic relationships with key brands and agencies to drive retail media adoption and performance using the PromoteIQ platform. Enabled clients to achieve e-commerce and marketing goals through insights, platform training, and optimization strategies.

Key achievements:

• Built and grew high-impact partnerships with decision-makers at top-tier clients.
• Delivered ongoing campaign optimization, performance reviews, and budget forecasting.
• Trained clients on PromoteIQ tools and ensured adoption of best practices.
• Developed scalable processes and documentation to enable client self-service.
• Resolved blockers and performance issues through cross-functional collaboration.