Summary
Overview
Work History
Education
Skills
Achievements
References
Timeline
Generic

Mark Kelleher

Cork

Summary

Creative digital marketing professional with 7+ years’ experience in content creation, social media strategy, and visual storytelling. I hold a Master’s in Marketing Practice and an Honours degree in Business & Hospitality Management. Founder of Craving Cork, a lifestyle platform with 100K+ followers and winner of 'Cork’s Best Digital Business 2024', and Craving Media, a boutique social media agency.

Overview

14
14
years of professional experience

Work History

Founder

Craving Cork
Cork
03.2020 - Current
  • Built and scaled Craving Cork into one of the region’s leading news & media platforms, reaching over 100,000 followers across Instagram, TikTok, and Facebook
  • Created and curated high-performing content across food, events, local news, culture, and nightlife, resulting in 300K+ monthly impressions and strong community engagement
  • Awarded Cork’s Best Digital Business 2024 for excellence in content strategy, brand impact, and digital innovation
  • Managed all aspects of the brand’s growth, including content strategy, partnerships, analytics, copywriting, photography, and video production
  • Delivered keynote talks and workshops on content marketing, social media strategy, and brand storytelling for local business networks and events

Founder

Craving Media
Cork
02.2020 - Current
  • Founded and developed Craving Media as a social media agency serving Cork-based hospitality and lifestyle brands, building the business from concept to client delivery
  • Secured and managed a portfolio of recurring clients through direct outreach, referrals, and reputation-building via the sister brand Craving Cork
  • Designed and executed end-to-end social media strategies, including campaign planning, content curation, calendar development, and performance analysis
  • Led all client onboarding, brand audits, and content strategy sessions, ensuring each social media plan was tailored to business goals and audience insights
  • Produced and scheduled high-quality visual and written content tailored to each client’s brand goals, maintaining consistency across Instagram, Facebook and TikTok

Team Leader

Jack Astor's Bar & Grill (SIR Corp.)
Toronto
06.2017 - 11.2019
  • Promoted to Team Leader within 6 months; developed leadership, customer service, staff training, conflict resolution, and time management skills in a fast-paced, high-volume environment

Marketing Coordinator

Compliance & Risks
Cork
04.2016 - 05.2017
  • Generated and nurtured marketing-qualified leads using inbound tactics like landing pages and email campaigns
  • Managed and grew social media profiles, creating shareable content and engaging with industry conversations
  • Worked with legal and content teams to produce educational and engaging materials
  • Supported creation and upkeep of marketing collateral, ensuring brand consistency
  • Managed marketing inventory, keeping materials current and on-brand

Marketing Executive

Saville Menswear
Cork
12.2015 - 04.2016
  • Completed a marketing placement which transitioned into a permanent role
  • Developed and executed a cross-channel marketing strategy including website launch, social media management and growth, press coverage, and magazine design (circulation 30,000)
  • Managed communications with strategic partners and vendors to reinforce Saville’s brand value
  • Collaborated with store leadership to build the customer database and implement targeted email marketing campaigns
  • Planned and delivered company events from concept through to execution, boosting brand presence and customer engagement

Food & Beverage Assistant

The River Lee Hotel (The Doyle Collection)
Cork
02.2014 - 01.2015
  • Promoted to Shift Supervisor at a four-star hotel in Cork City, managing floor/bar operations, customer service, stock, and cash reconciliation while completing university

Food & Beverage Assistant

The Westin Hotel & Resort
Hilton Head Island, South Carolina
04.2013 - 09.2013
  • Completed a six-month Food & Beverage internship at The Westin Hilton Head Resort & Spa, gaining experience in fine dining, customer service, and working in a fast-paced, team-oriented environment

Food & Beverage Supervisor

Hayfield Manor
Cork
05.2011 - 04.2013
  • Completed an internship at the five-star Hayfield Manor Hotel, was promoted to F&B Supervisor and offered a permanent role, gaining broad Food & Beverage experience and developing leadership, communication, and customer service skills in a fast-paced environment

Education

Master of Science - Marketing Practice

Munster Technological University
Cork
09-2015

Business And Hospitality Management - Bachelor of Business (Honours)

Munster Technological University
Cork
06-2014

Skills

  • Digital marketing and content strategy
  • Professional photography and videography
  • Social media management
  • Brand storytelling
  • Journalism & copywriting
  • Graphic design and branding
  • Performance analysis
  • Client relationship management

Achievements

  • Built and scaled two digital brands generating over six figures in annual revenue
  • Awarded 'Cork's Best Digital Business' for my brand, Craving Cork
  • Interviewed for a 2-page feature by newspaper 'The Evening Echo', showcasing the creation and growth of Craving Cork
  • Completed a 38,000 word dissertation, achieving a first class honours
  • Built two fully responsive websites using WordPress & Wix
  • Completed a Master’s degree in Marketing Practice with second highest grade in class

References

References available upon request.

Timeline

Founder

Craving Cork
03.2020 - Current

Founder

Craving Media
02.2020 - Current

Team Leader

Jack Astor's Bar & Grill (SIR Corp.)
06.2017 - 11.2019

Marketing Coordinator

Compliance & Risks
04.2016 - 05.2017

Marketing Executive

Saville Menswear
12.2015 - 04.2016

Food & Beverage Assistant

The River Lee Hotel (The Doyle Collection)
02.2014 - 01.2015

Food & Beverage Assistant

The Westin Hotel & Resort
04.2013 - 09.2013

Food & Beverage Supervisor

Hayfield Manor
05.2011 - 04.2013

Master of Science - Marketing Practice

Munster Technological University

Business And Hospitality Management - Bachelor of Business (Honours)

Munster Technological University

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